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Point6 is an American company renowned for its specialization in high-quality Merino wool socks and apparel. Founded in 2008 by Peter and Patty Duke, the original founders of SmartWool, Point6 leverages decades of expertise in wool technology to create exceptionally comfortable, durable, and high-performing products. Their offerings cater to a wide range of activities including hiking, skiing, running, and daily use, emphasizing the natural benefits of Merino wool such as temperature regulation, moisture-wicking, and odor resistance. Point6 is committed to quality craftsmanship and innovative design in the outdoor gear market.
The Steamboat Springs headquarters serves as the primary center for company leadership, product design and development, marketing strategy, sales operations, and customer support.
Strategically located in an outdoor enthusiast's haven, the HQ's environment likely fosters product innovation and real-world testing. The office itself is presumed to be a functional workspace focused on core business activities rather than overt architectural display.
The work culture at Point6 is likely influenced by its outdoor-centric location and product line, fostering a passion for adventure, quality, and an active lifestyle. It's expected to be an innovative environment with a close-knit team, driven by the founders' legacy in Merino wool products.
The choice of Steamboat Springs as HQ underscores Point6's authenticity and deep connection to the outdoor community it serves. It provides continuous inspiration and a practical testing ground for their advanced Merino wool gear.
Point6, while headquartered in the USA, makes its products available to a global customer base through its e-commerce platform and a network of international distributors and retail partners. Their global reach is supported by strategic sales channels and participation in international outdoor industry events. Manufacturing processes may involve both domestic (USA) and international facilities to ensure product quality and access to specialized Merino wool production capabilities.
1707 Lincoln Ave
Steamboat Springs
Colorado
USA
No additional office locations available.
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As of April 2025, Point6' leadership includes:
Point6 has been backed by several prominent investors over the years, including:
As a privately owned and relatively small company, Point6 does not frequently publicize executive team changes through major news outlets. Information regarding such changes is typically limited. No major executive hires or departures have been prominently announced in the last 12 months.
Discover the tools Point6 uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Common email address formats for Point6 likely follow standard professional patterns, such as combining the first name or first initial with the last name.
[first].[last]@point6.com or [first_initial][last]@point6.com
Format
peter.duke@point6.com
Example
75%
Success rate
GearJunkie • February 7, 2023
Point6 unveiled its latest innovation, the new Boot Sock collection, at the Outdoor Retailer Snow Show. The collection features advanced designs and Merino wool blends aimed at delivering superior comfort, fit, and performance for winter footwear enthusiasts....more
Shop Eat Surf • October 26, 2022
Point6 announced the hiring of William 'Dru' Brian as Vice President of Sales and the appointment of AKtive Soles LLC to manage sales representation in Alaska, signaling strategic growth in its sales leadership and market reach....more
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