POC
POC's Overview
POC Sports is a Swedish company with a strong mission to 'protect lives and reduce the consequences of accidents for athletes and anyone inspired to be one.' They are renowned for developing and manufacturing high-performance protective gear, including helmets, eyewear, body armor, and apparel, primarily for gravity sports like skiing, snowboarding, and cycling. POC's approach combines advanced technology, innovative design, and a deep understanding of athlete needs, often in collaboration with top athletes, medical experts, and material scientists at the POC Lab and WATTS Lab. Their commitment to safety and performance has established them as a leading brand in the protective sports gear market.
Where is POC's Headquarters?
HQ Function
Serves as the global headquarters, housing core functions such as product design and development (including the POC Lab), global marketing, sales strategy, finance, and administrative operations.
Notable Features:
The headquarters likely features modern office spaces designed to foster collaboration and innovation, including advanced R&D facilities like the POC Lab for material testing and product development.
Work Culture:
The work culture at POC Sports HQ is likely dynamic, innovative, and passion-driven, reflecting their commitment to sports and athlete safety. Emphasis is placed on research, quality, and pushing the boundaries of protective gear technology.
HQ Significance:
The Stockholm headquarters is significant as it's the birthplace of the brand and the nerve center for its global strategy, innovation, and design philosophy, deeply rooted in Swedish design principles and safety standards.
Values Reflected in HQ: The headquarters likely reflects POC's core values of safety, innovation, quality, and performance through its design, facilities, and operational focus.
Location:
POC Sports supports its global operations through its headquarters in Sweden and key regional offices in North America (Park City, USA) and Central Europe (Salzburg, Austria & Annecy, France). Beyond these offices, POC products are distributed in over 60 countries worldwide through a network of distributors and retailers, ensuring their innovative protective gear reaches athletes across major skiing, snowboarding, and cycling markets globally. Their presence is strong in Europe, North America, and increasingly in Asia-Pacific regions.
Street Address:
Nacka Strandväg 6, Plan 5
City:
Nacka Strand
State/Province:
Stockholm County
Country:
Sweden
POC's Global Presence
Park City, Utah, USA
Address: 1755 Prospector Ave #101, Park City, UT 84060, USA
To serve the significant North American market for snow sports and cycling, providing localized support, product adaptation insights, and fostering relationships with regional athletes and retailers.
Salzburg, Austria
Address: Fürbergstraße 44a, 5020 Salzburg, Austria
To effectively manage distribution and brand presence in the DACH region (Germany, Austria, Switzerland) and surrounding European countries, leveraging its proximity to major alpine sports destinations.
Annecy, France
Address: Parc des Glaisins, 1 Av. du Pré Félin, 74940 Annecy, France
To cater specifically to the French market, which is a key area for both winter sports and cycling, facilitating closer engagement with consumers and industry partners.
Buying Intent Signals for POC
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of POC
As of April 2025, POC' leadership includes:
Investors of POC
POC has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Publicly available information does not indicate significant C-suite executive hires or exits at POC Sports within the last 12 months. The leadership team appears to be stable. Minor changes or internal promotions below the top C-suite level might have occurred but are not widely reported.
Technology (Tech Stack) used by POC
Discover the tools POC uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
POC Email Formats and Examples
POC Sports primarily uses the email format first.last@pocsports.com. This is a common structure for companies of its size and global nature, allowing for clear identification of individuals.
[first].[last]@pocsports.com
Format
jane.doe@pocsports.com
Example
85%
Success rate
News and media
BikePerfect • May 15, 2024
POC Sports News: POC releases new Otocon helmet focused on all-day comfort and protection
POC Sports has launched the new Otocon helmet, an exceptionally lightweight full-face helmet designed for enduro riders. It focuses on ventilation, light weight, and all-day comfort without compromising on safety, featuring Mips Integra and an NFC Medical ID chip....more
Cyclingnews • February 7, 2024
POC Sports News: POC launches new Procen|Colour collection with EF Education-EasyPost and EF Education-Cannondale
POC Sports unveiled its new Procen|Colour collection, developed in collaboration with the EF Education-EasyPost and EF Education-Cannondale pro cycling teams. The collection features striking colorways for enhanced visibility and aerodynamic performance....more
POC Sports Official Website • October 5, 2023
POC Sports News: Introducing Solar Switch – light adjusting lens technology by POC
POC announced the launch of Solar Switch, a groundbreaking light-adjusting lens technology for ski goggles. The lenses adapt instantly and automatically to changing light conditions, powered by solar energy, enhancing vision and safety on the slopes....more
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