What Does PLUS Retail Do?

Total employees5102
HeadquartersUtrecht
Founded1928

Plus Retail (often styled as PLUS) is a prominent Dutch supermarket chain, currently the third-largest service supermarket formula in the Netherlands. Following its merger with Coop Supermarkten in 2022, the combined entity operates under the Plus brand, significantly expanding its market share and reach. Plus Retail is known for its focus on fresh produce, quality products, customer service, and sustainability initiatives. It operates as a cooperative, with many stores run by independent entrepreneurs. The company emphasizes local community engagement and responsible retailing.

Where Is PLUS Retail's Headquarters?

HQ Function

The headquarters serves as the central hub for strategic planning, operations management, commercial activities, marketing, finance, IT, human resources, and support services for all Plus supermarkets and distribution centers.

Notable Features:

A modern office building designed to facilitate collaboration and efficient operations for a large retail organization. It houses various departments essential for the national supermarket chain.

Work Culture:

The work culture at Plus Retail's headquarters is characterized by a drive for retail excellence, collaboration between departments, and a focus on supporting the independent entrepreneurs who run the local supermarkets. There's an emphasis on innovation, customer satisfaction, and sustainability.

HQ Significance:

The Utrecht headquarters is significant as it represents the consolidation of Plus and Coop operations, enabling unified strategic direction and operational efficiencies for one of the leading supermarket chains in the Netherlands.

Values Reflected in HQ: The headquarters reflects values such as efficiency, collaboration, innovation, and a commitment to supporting a nationwide network of retail stores and serving Dutch consumers effectively.

Location:

Plus Retail's operations are primarily concentrated within the Netherlands, where it serves local communities through its extensive network of supermarkets. While its direct retail presence is domestic, its global presence is manifested through its supply chain, sourcing a diverse range of products from international suppliers and producers to offer a wide assortment to Dutch consumers. The company does not operate retail stores outside the Netherlands.

Street Address:

De Lessepsstraat 99

City:

Utrecht

State/Province:

Utrecht

Country:

Netherlands

Where Else Does PLUS Retail Operate Around the World?

Gieten, Drenthe/Netherlands

Address: Marle Ermerweg 2, 9461 EZ Gieten (Example Distribution Center)

Serves as a logistics and supply chain hub for the northern region of the Netherlands, ensuring efficient distribution of ambient, fresh, and frozen products to Plus stores.

Oss, North Brabant/Netherlands

Address: Kanaalstraat 20, 5347 KM Oss (Example Distribution Center)

Specializes in the nationwide distribution of fresh produce and chilled products, playing a vital role in Plus Retail's commitment to quality and freshness across all its stores.

Buying Intent Signals for PLUS Retail

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading PLUS Retail? Meet the Executive Team

As of April 2025, PLUS Retail' leadership includes:

Duncan Hoy - Algemeen Directeur (CEO)
Fred Bosch - Financieel Directeur (CFO)
Rutger Sanders - Commercieel Directeur (CCO)
Peter van Mourik - Directeur Operations & Logistiek (COO)

Who's Investing in PLUS Retail?

PLUS Retail has been backed by several prominent investors over the years, including:

Owned by Plus Coöperatie U.A., a cooperative of independent supermarket entrepreneurs who operate the Plus stores.

What Leadership Changes Has PLUS Retail Seen Recently?

Hire1
Exits1

Plus Retail has seen a key transition in its financial leadership over the past year, with the departure of its CFO and the announcement of a new CFO.

Departures

Mayte Oosterveld, Mayte Oosterveld stepped down from her position as CFO at Plus Retail.

New Appointments:

Fred Bosch, Fred Bosch appointed as the new CFO of Plus Retail, bringing extensive financial experience to the role.

What Technology (Tech Stack) Is Used byPLUS Retail?

Discover the tools PLUS Retail uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

PLUS Retail Email Formats and Examples

Plus Retail likely uses common corporate email formats for its employees. While the exact primary format can vary, a typical structure for Dutch companies involves a combination of the employee's first and last name.

f.lastname@plus.nl or firstname.lastname@plus.nl

Format

j.jansen@plus.nl

Example

75%

Success rate

What's the Latest News About PLUS Retail?

DistrifoodMay 27, 2024

Plus Retail Nears Completion of Coop Store Conversions

Plus Retail is nearing the end of its extensive operation to convert former Coop supermarkets to the Plus formula. Only a handful of Coop stores remain to be remodeled, marking a significant milestone in the integration process following the merger....more

Plus.nl NewsFebruary 1, 2024

Plus Retail Announces Fred Bosch as New CFO

Plus Retail has appointed Fred Bosch as its new Chief Financial Officer, effective June 1, 2024. He succeeds Mayte Oosterveld, who left the company at the end of February 2024. Bosch brings significant experience from previous roles at companies like HEMA and Bruna....more

ESM MagazineJanuary 16, 2024

Plus Retail Reports Turnover Growth Driven by Coop Integration in 2023

Plus Retail announced a consumer turnover of €5 billion for 2023, with growth attributed to the integration of Coop stores and inflationary effects. The company continued its store conversion program and focused on maintaining affordability for customers....more

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