What Does Plum Do?

Total employees36
HeadquartersWaterloo
Founded2012

Plum is a talent assessment platform that helps organizations measure potential beyond skills and experience. By using objective data, Plum helps companies make data-driven decisions about hiring, team building, and leadership development. The platform focuses on assessing key personality traits and problem-solving abilities to predict job success and improve employee engagement. Plum's aim is to unlock potential in every organization by matching people to the right roles and fostering a culture of growth.

Where Is Plum's Headquarters?

Plum officePlum officePlum officePlum office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the central hub for Plum's operations, including product development, sales, marketing, and customer support.

Notable Features:

Located within the vibrant Waterloo tech ecosystem, likely featuring modern office spaces designed to foster collaboration and innovation.

Work Culture:

Likely reflects a fast-paced, innovative, and collaborative work environment, typical of a growing tech startup. Focus on data-driven decision-making and employee development.

HQ Significance:

Represents Plum's roots and commitment to the Canadian tech scene. Its proximity to top universities and research institutions allows for access to talent and partnerships.

Values Reflected in HQ: Innovation, collaboration, and data-driven decision-making.

Location:

Plum primarily serves clients across North America, with a growing presence in other international markets. They provide talent assessment and development solutions to organizations of all sizes, supporting functions such as hiring, onboarding, team building, leadership development, and succession planning.

Street Address:

420 Wes Graham Way

City:

Waterloo

State/Province:

Ontario

Country:

Canada

Where Else Does Plum Operate Around the World?

Remote, Canada

Address: Various remote locations

Focuses on sales, customer success, and supporting the expansion of Plum's platform.

Buying Intent Signals for Plum

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Plum? Meet the Executive Team

As of April 2025, Plum' leadership includes:

Caitlin MacGregor - CEO & Co-founder

Who's Investing in Plum?

Plum has been backed by several prominent investors over the years, including:

Real Ventures
BDC Capital
Export Development Canada
Integral VC
Pique Ventures
Brightspark Ventures

What Leadership Changes Has Plum Seen Recently?

Hire0
Exits0

While specific, publicly available executive hires and exits for Plum within the last 12 months are limited, information is unavailable to extract.

What Technology (Tech Stack) Is Used byPlum?

Discover the tools Plum uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Plum Email Formats and Examples

Common email formats used by Plum typically follow a combination of first name, last name, and initials. While definitive formats can vary, this pattern is commonly observed.

[first].[last]@plum.io

Format

john.doe@plum.io

Example

80%

Success rate

What's the Latest News About Plum?

https://www.prnewswire.com/ • 2024-04-10

Plum Integrates AI to Help Employers Identify the Right Candidates Based on Competencies

Plum is integrating AI to help employers identify the right candidates based on competencies. This will help employers to find the best candidates for their open positions and improve their hiring process....more

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