What Does Plum Do?

Total employees75
HeadquartersWaterloo
Founded2012

Plum is a talent assessment platform that leverages Artificial Intelligence (AI) and Industrial/Organizational Psychology to help companies hire, grow, and retain top talent. It quantifies human potential by measuring talents like innovation, persuasion, communication, and teamwork, enabling organizations to make more objective, data-driven, and predictive talent decisions. Plum aims to uncover hidden talent, reduce bias in hiring, and improve employee development and internal mobility.

Where Is Plum's Headquarters?

HQ Function

Primary hub for research, development, product management, engineering, and corporate operations.

Notable Features:

Located within the Communitech Hub, a well-known innovation center that fosters a vibrant tech ecosystem and provides resources for startups and scale-ups.

Work Culture:

Innovative, collaborative, agile, and data-driven, with a strong focus on leveraging technology to solve complex HR challenges. Employees often describe it as purpose-driven, aiming to create more equitable and effective workplaces.

HQ Significance:

Strategically situated in Canada's 'Technology Triangle,' providing access to a rich pool of tech talent from nearby universities and a supportive startup community.

Values Reflected in HQ: Innovation, collaboration, community engagement, and a forward-thinking approach to problem-solving, mirroring the ethos of the Communitech Hub.

Location:

While headquartered in Canada, Plum serves a global clientele across North America, Europe, APAC, and other regions. Its SaaS platform is accessible worldwide, supporting multinational corporations and local businesses in their talent management strategies. Customer support, sales, and implementation services are often delivered remotely or through regional team members to cater to international customers effectively.

Street Address:

151 Charles Street West, Suite 100

City:

Waterloo

State/Province:

Ontario

Country:

Canada

Where Else Does Plum Operate Around the World?

Remote / Distributed (Primarily North America & Europe)

Address: N/A (Distributed Workforce)

To expand market reach, provide localized support to a global client base, and embrace flexible work arrangements to attract diverse talent.

Buying Intent Signals for Plum

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Plum? Meet the Executive Team

As of April 2025, Plum' leadership includes:

Caitlin MacGregor - Co-founder & CEO
Neil G. Patwardhan - Co-founder & CTO
Julie Duzlemic - Chief Revenue Officer
Jason Putnam - VP of Psychology
Stephen Gaskin - VP of Engineering

Who's Investing in Plum?

Plum has been backed by several prominent investors over the years, including:

Real Ventures
BDC Capital (Women in Technology Venture Fund)
SAP.io Fund
Impact Engine
Export Development Canada (EDC)
Pearson Ventures
StandUp Ventures
Panache Ventures

What Leadership Changes Has Plum Seen Recently?

Hire1
Exits0

Plum has focused on strengthening its revenue and engineering leadership. No major executive departures have been publicly announced recently.

New Appointments:

Julie Duzlemic, Julie Duzlemic joined Plum as Chief Revenue Officer, bringing extensive experience in scaling SaaS revenue operations.

What Technology (Tech Stack) Is Used byPlum?

Discover the tools Plum uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Plum Email Formats and Examples

Plum primarily uses the [first]@plum.io and [first].[last]@plum.io email formats. Other formats may exist but are less common.

[first]@plum.io OR [first].[last]@plum.io

Format

jane@plum.io or jane.doe@plum.io

Example

80%

Success rate

What's the Latest News About Plum?

BetaKitMay 10, 2023

Plum secures $6.1 million CAD to help companies make better hires with AI-powered psychometric data

Waterloo-based HR B2B SaaS startup Plum has secured $6.1 million CAD in growth financing. The round featured participation from existing investors including an unnamed impact fund affiliated with Pearson, BDC Capital’s Women in Technology Venture Fund, and new investor Export Development Canada (EDC)....more

Pearson PLCMarch 2, 2022

Pearson and Plum Announce Strategic Partnership to Transform the Future of Hiring and Talent Development

Pearson, the world's leading learning company, today announced a strategic partnership with Plum, an HR technology company that provides AI-enabled psychometric data. The partnership will make Plum's technology available to Pearson's customers, enabling employers to better match candidates to roles, helping to transform the future of hiring and talent development....more

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