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Plum is a talent assessment platform that leverages Artificial Intelligence (AI) and Industrial/Organizational Psychology to help companies hire, grow, and retain top talent. It quantifies human potential by measuring talents like innovation, persuasion, communication, and teamwork, enabling organizations to make more objective, data-driven, and predictive talent decisions. Plum aims to uncover hidden talent, reduce bias in hiring, and improve employee development and internal mobility.
Primary hub for research, development, product management, engineering, and corporate operations.
Located within the Communitech Hub, a well-known innovation center that fosters a vibrant tech ecosystem and provides resources for startups and scale-ups.
Innovative, collaborative, agile, and data-driven, with a strong focus on leveraging technology to solve complex HR challenges. Employees often describe it as purpose-driven, aiming to create more equitable and effective workplaces.
Strategically situated in Canada's 'Technology Triangle,' providing access to a rich pool of tech talent from nearby universities and a supportive startup community.
While headquartered in Canada, Plum serves a global clientele across North America, Europe, APAC, and other regions. Its SaaS platform is accessible worldwide, supporting multinational corporations and local businesses in their talent management strategies. Customer support, sales, and implementation services are often delivered remotely or through regional team members to cater to international customers effectively.
151 Charles Street West, Suite 100
Waterloo
Ontario
Canada
Address: N/A (Distributed Workforce)
To expand market reach, provide localized support to a global client base, and embrace flexible work arrangements to attract diverse talent.
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
As of April 2025, Plum' leadership includes:
Plum has been backed by several prominent investors over the years, including:
Plum has focused on strengthening its revenue and engineering leadership. No major executive departures have been publicly announced recently.
Discover the tools Plum uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Plum primarily uses the [first]@plum.io and [first].[last]@plum.io email formats. Other formats may exist but are less common.
[first]@plum.io OR [first].[last]@plum.io
Format
jane@plum.io or jane.doe@plum.io
Example
80%
Success rate
BetaKit • May 10, 2023
Waterloo-based HR B2B SaaS startup Plum has secured $6.1 million CAD in growth financing. The round featured participation from existing investors including an unnamed impact fund affiliated with Pearson, BDC Capital’s Women in Technology Venture Fund, and new investor Export Development Canada (EDC)....more
Pearson PLC • March 2, 2022
Pearson, the world's leading learning company, today announced a strategic partnership with Plum, an HR technology company that provides AI-enabled psychometric data. The partnership will make Plum's technology available to Pearson's customers, enabling employers to better match candidates to roles, helping to transform the future of hiring and talent development....more
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