What Does Plum Guide Do?

Total employees98
HeadquartersLondon
Founded2015

Plum Guide is a curated hospitality brand that operates as a global collection of high-quality vacation homes. They distinguish themselves by rigorously vetting properties, accepting only the top 3% in each destination. This meticulous curation process aims to provide travelers with exceptional stays by ensuring high standards in quality, design, and hospitality, thus removing the uncertainty often associated with booking vacation rentals.

Where Is Plum Guide's Headquarters?

HQ Function

Serves as the primary hub for strategic planning, global operations management, technology development, marketing initiatives, and central customer support.

Notable Features:

Located within Scale Space, a modern campus designed for innovative and scaling businesses, offering collaborative workspaces and advanced facilities. It's in proximity to Imperial College London's White City campus, fostering an environment of innovation.

Work Culture:

Characterized by a dynamic, fast-paced, and innovative atmosphere. The culture encourages collaboration, creativity, and a strong focus on customer experience, driven by a passion for travel and exceptional home stays.

HQ Significance:

The London HQ is central to Plum Guide's mission of curating the world's best vacation homes, driving technological advancements in its platform, and managing its global brand and expansion.

Values Reflected in HQ: The choice of a modern, collaborative, and innovation-focused HQ reflects Plum Guide's commitment to cutting-edge technology, continuous improvement, and providing high-quality experiences, mirroring their product standards.

Location:

Plum Guide features curated homes in numerous cities and vacation destinations primarily across Europe (including London, Paris, Rome, Lisbon, Barcelona) and North America (such as New York, Los Angeles, Palm Springs, Miami). The company supports its global operations through a combination of its London headquarters and distributed teams handling property acquisition and vetting, marketing, sales, customer service, and technology for an international clientele. They are continuously expanding their portfolio into new desirable locations worldwide.

Street Address:

Scale Space, 58 Wood Lane

City:

London

State/Province:

England

Country:

United Kingdom

Where Else Does Plum Guide Operate Around the World?

Global (Distributed Teams)

Address: N/A (Primarily Remote Workforce)

Ensures a local presence and quality control in Plum Guide's key markets. This model allows for scalable operations, market-specific insights, and responsive service tailored to regional needs without maintaining numerous large physical offices.

Buying Intent Signals for Plum Guide

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Plum Guide? Meet the Executive Team

As of April 2025, Plum Guide' leadership includes:

Doron Meyassed - Founder & CEO
Nadine Kastner - Chief Financial Officer
Matt Roberts - Chief Commercial Officer
Sienne Veenstra - VP of People

Who's Investing in Plum Guide?

Plum Guide has been backed by several prominent investors over the years, including:

Beringea
Talis Capital
LocalGlobe
Hearst Ventures
Latitude
MMC Ventures
dmg ventures
Guibor

What Leadership Changes Has Plum Guide Seen Recently?

Hire1
Exits1

Over the past 12 months, Plum Guide has seen key changes in its executive lineup, including the appointment of a new Chief Commercial Officer. These adjustments reflect the company's ongoing evolution and strategic focus on growth.

Departures

Ali Lowry, Ali Lowry departed from her position as Chief Brand Officer at Plum Guide.

New Appointments:

Matt Roberts, Matt Roberts joined Plum Guide as the new Chief Commercial Officer, bringing extensive experience in scaling commercial operations.

What Technology (Tech Stack) Is Used byPlum Guide?

Discover the tools Plum Guide uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Plum Guide Email Formats and Examples

Plum Guide commonly uses the email format {first}@plumguide.com for its employees. While other formats might exist, this is the most frequently observed pattern. For example, an email to a hypothetical employee named Jane would likely be jane@plumguide.com.

first@plumguide.com

Format

doron@plumguide.com

Example

70%

Success rate

What's the Latest News About Plum Guide?

phocuswire.comJanuary 18, 2024

Plum Guide launches AI trip planner 'Margot'

Plum Guide introduced 'Margot,' an AI-powered travel assistant. This new tool is designed to help users discover and book vacation homes by interpreting natural language requests and offering personalized recommendations from Plum Guide's curated collection....more

shorttermrentalz.comAugust 2, 2023

Plum Guide launches Collection Zero to offer carbon-neutral stays

Plum Guide launched 'Collection Zero,' a new initiative featuring homes that are either inherently carbon neutral or for which carbon emissions are offset by the company. This move aims to cater to environmentally conscious travelers by providing more sustainable accommodation options....more

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