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plista GmbH's Overview

Total employees300
HeadquartersBerlin
Founded2008

plista GmbH is a global platform specializing in data-driven native advertising and content distribution. They enable advertisers to seamlessly integrate branded messages into editorial content across a wide network of premium publishers, and help publishers effectively monetize their digital inventory. Acquired by GroupM, part of WPP, plista leverages advanced algorithms and targeting capabilities to deliver relevant content to users, aiming to enhance engagement and campaign performance. Their solutions cover the entire native advertising spectrum, from native recommendations and content ad formats to native programmatic advertising.

Where is plista GmbH's Headquarters?

HQ Function

The Berlin headquarters serves as the central hub for plista's global operations, including product development, strategic planning, engineering, sales leadership, and administrative functions.

Notable Features:

Located in a modern office building in a central Berlin district known for its vibrant tech and media scene. The office is designed to foster collaboration and innovation.

Work Culture:

plista fosters a dynamic, innovative, and international work environment. The culture emphasizes data-driven decision-making, agility, teamwork, and a passion for digital advertising technologies. Being part of GroupM, it also integrates into a larger corporate structure with extensive resources.

HQ Significance:

Berlin's status as a major European technology and media hub makes it an ideal location for plista's headquarters, providing access to talent, industry events, and a thriving startup ecosystem.

Values Reflected in HQ: The headquarters' design and location likely reflect plista's values of innovation, collaboration, technological advancement, and a global outlook within the digital advertising landscape.

Location:

plista GmbH, as part of GroupM, supports global digital advertising campaigns with a strong presence in Europe, North America, and Asia-Pacific. Their functions supported globally include localized sales and account management, technical support, publisher network development, and the adaptation of their native advertising platform to diverse international markets and regulatory environments. They leverage GroupM's extensive global network to provide widespread reach and local market expertise.

Street Address:

Torstraße 33-35

City:

Berlin

State/Province:

Berlin

Country:

Germany

plista GmbH's Global Presence

Amsterdam, Netherlands

Address: Amstelveenseweg 648, 1081 JJ Amsterdam, Netherlands (Often co-located with GroupM offices)

To serve and expand plista's native advertising network and services within the Dutch and broader Benelux markets.

Warsaw, Poland

Address: Gotarda 9, 02-681 Warszawa, Poland (Often co-located with GroupM offices)

To cater to the growing digital advertising needs in Poland and surrounding Eastern European countries.

New York, NY, USA

Address: 175 Greenwich St, New York, NY 10007, USA (Likely operating within GroupM/Xaxis North America offices)

To provide plista's native advertising technology and services to the significant US market, leveraging GroupM's extensive network.

Shanghai, China

Address: WPP Campus, 388 Heng Feng Road, JingAn District, Shanghai, China (Operating within GroupM China)

To address the specific requirements of advertisers and publishers in the rapidly evolving Chinese market.

Buying Intent Signals for plista GmbH

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of plista GmbH

As of April 2025, plista GmbH' leadership includes:

Jana Kusick - Global Managing Director
Omar Otal - Global Head of Product
Sergejs Rubcovs - Global Head of Technology

Investors of plista GmbH

plista GmbH has been backed by several prominent investors over the years, including:

WPP (via GroupM acquisition)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

No major, publicly announced executive hires or exits specifically for plista GmbH's top-tier leadership have been widely reported in the last 12 months. Leadership changes may occur within the broader GroupM/WPP structure that could affect plista operations.

Technology (Tech Stack) used by plista GmbH

Discover the tools plista GmbH uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

plista GmbH Email Formats and Examples

plista GmbH, like many tech companies, likely uses a standardized email format for its employees, typically based on names. The most common format observed is [first].[last]@plista.com.

[first].[last]@plista.com

Format

jana.kusick@plista.com

Example

85%

Success rate

News and media

plista.com News2023-05-10

plista GmbH Joins IAB Poland

plista announced its membership with IAB Poland (Interactive Advertising Bureau Poland). This move aims to strengthen its position in the Polish market and actively contribute to the development of programmatic advertising standards and best practices in the region....more

plista.com News2022-11-17

plista GmbH at W&V marketforce Native Advertising Event

plista participated in the W&V marketforce Native Advertising event, where Global Managing Director Jana Kusick discussed the latest trends and effectiveness of native advertising strategies, highlighting plista's role in the evolving digital landscape....more

DMEXCO2023-09-13

plista GmbH Showcases Native Advertising Innovations at DMEXCO 2023

plista GmbH, as a regular exhibitor and contributor, presented its latest advancements in data-driven native advertising solutions at DMEXCO 2023, Europe's leading digital marketing and tech event. They focused on topics like contextual targeting, AI in native ads, and publisher monetization strategies....more

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