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Playtri is a premier, full-service triathlon company dedicated to supporting athletes of all levels, from beginners to seasoned professionals. Founded by Ahmed Zaher, a passionate triathlete and coach, Playtri offers a comprehensive range of products including high-performance triathlon bikes, road bikes, running shoes, swimwear, apparel, and accessories from top brands. Beyond retail, Playtri is renowned for its expert services such as personalized coaching programs (for swimming, biking, running, and triathlon), professional bike fitting, bike maintenance and repair, and group training sessions. A significant aspect of Playtri's business model is its franchise system, allowing entrepreneurs to open their own Playtri stores and bring the brand's community-focused approach to new locations. They emphasize creating a supportive and knowledgeable environment for all endurance sports enthusiasts.
The Dallas headquarters serves as the primary operational base, managing franchise operations, marketing, product sourcing, coaching program development, and administrative functions. It also houses a flagship retail store.
The Dallas location typically features an extensive retail showroom with a wide selection of triathlon gear, a state-of-the-art bike fit studio, a full-service bike mechanic workshop, and potentially space for group training or seminars.
The work culture at Playtri HQ is likely energetic, passionate about triathlon and endurance sports, customer-focused, and supportive, reflecting the company's mission to help athletes achieve their goals.
As the origin point and central command for the Playtri brand and its franchise network, the Dallas headquarters is crucial for maintaining brand consistency, operational excellence, and driving growth.
Playtri's physical presence through franchise stores is primarily concentrated within the United States. However, they support athletes globally through their online retail store, which ships products internationally. Their coaching services, particularly online and customized training plans, can also be accessed by athletes anywhere in the world, extending their reach beyond their physical locations.
6465 E Mockingbird Ln #358
Dallas
TX
USA
Address: 5100 State Hwy 121, Colleyville, TX 76034
Serving the significant triathlon and cycling community in the Tarrant County area with specialized products, expert advice, and coaching services.
Address: 6633 Central Ave N, St. Petersburg, FL 33710
To be a key resource for triathletes and cyclists in St. Petersburg and the wider Pinellas County, offering specialized gear and expertise in a popular training and racing destination.
Address: 2524 S College Ave, Fort Collins, CO 80525
Supporting the vibrant triathlon and cycling community in Fort Collins and surrounding areas, known for its active lifestyle and access to training routes.
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As of April 2025, Playtri' leadership includes:
Playtri has been backed by several prominent investors over the years, including:
As a privately held company, Playtri does not frequently publicize executive team changes unless they are of major significance. The core leadership team, including Founder Ahmed Zaher and President Stacia Molly, appears to be stable. No major executive hires or exits have been publicly announced in the last 12 months.
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Playtri likely utilizes standard professional email formats for its corporate and store employees. Common formats include [first_initial][last]@playtri.com or [first].[last]@playtri.com. For general inquiries, they often use info@playtri.com or specific addresses for departments like coaching or franchising.
[first].[last]@playtri.com or [first_initial][last]@playtri.com
Format
ahmed.zaher@playtri.com
Example
80%
Success rate
Endurance Sportswire • February 15, 2023
Playtri Fort Collins was awarded the title of Best Bike Shop in Northern Colorado by NOCO Style Magazine's readers. This recognition highlights the store's commitment to quality service, extensive product selection, and community engagement within the local cycling and triathlon scene....more
Cape Gazette • October 26, 2023
Playtri Delaware officially opened its doors in Lewes, offering a range of triathlon gear, bikes, coaching, and bike fitting services to the local community. The new store aims to become a hub for triathletes in the coastal Delaware region....more
Playtri Website (Blog/News Section) • August 2, 2023
Playtri revealed plans to expand its owned and operated race series for the upcoming 2024 season, adding new venues and race formats. This expansion aims to provide more opportunities for athletes of all levels to experience well-organized and beginner-friendly triathlon events....more
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