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Playtika
What Does Playtika Do?
Playtika Holding Corp. is a leading mobile entertainment and gaming company with a diverse portfolio of popular casual and casino-style games. Founded in 2010, Playtika is renowned for its expertise in live-ops services, creating dynamic and personalized gaming experiences that foster strong user engagement and monetization. The company leverages proprietary technology and advanced AI to continuously enhance its games and player interactions, maintaining a significant presence in the free-to-play market worldwide.
Where Is Playtika's Headquarters?
HQ Function
Serves as the global command center for strategic decision-making, corporate operations, R&D (especially in AI and monetization technologies), and overall game portfolio management.
Notable Features:
Modern tech-campus facilities designed to foster collaboration and innovation, featuring employee amenities such as game rooms, well-equipped workspaces, and social areas, typical of leading technology companies.
Work Culture:
A fast-paced, data-driven, and innovative environment focused on results, player engagement, and continuous improvement. Playtika promotes a culture of collaboration, creativity, and accountability among its global teams.
HQ Significance:
The Herzliya HQ is central to Playtika's global strategy, driving technological advancements, coordinating its international studios, and shaping the company's growth in the competitive mobile gaming landscape.
Values Reflected in HQ: The HQ environment embodies Playtika's core values of innovation, data-centricity, player-first approach, global collaboration, and a relentless drive for excellence in the mobile gaming industry.
Location:
Playtika maintains a robust global presence with numerous offices and development studios strategically located across North America (USA, Canada), Europe (including UK, Germany, Poland, Romania, Ukraine, Belarus, Austria), Asia (Israel, India), and Australia. This worldwide network supports all facets of its mobile gaming business: game development, R&D in AI and machine learning, marketing & user acquisition, live game operations, data analytics, customer support, and corporate functions. This distributed model enables Playtika to access diverse talent pools, cater to regional market preferences, and operate its games 24/7 for a global audience.
Street Address:
8 HaChoshlim Street
City:
Herzliya Pituach
State/Province:
Tel Aviv District
Country:
Israel
Where Else Does Playtika Operate Around the World?
Warsaw, Masovian Voivodeship, Poland
Address: ul. Prosta 20, 00-850 Warszawa, Poland
Serves as a key European center for attracting top talent in game development, technology, and operations. It plays a crucial role in Playtika's growth strategy within the EMEA region and supports global game services.
Santa Monica, California, USA
Address: 225 Santa Monica Blvd, Santa Monica, CA 90401, USA (Example, verify specific Playtika suite/floor)
Strengthens Playtika's foothold in North America, facilitating partnerships, user acquisition, and market-specific strategies for its game portfolio.
Bucharest, Romania
Address: Globalworth Campus, Building A, 26 Gara Herastrau, 2nd District, Bucharest, Romania (Example, verify specific Playtika office)
Leverages the strong tech talent pool in Romania to support global game operations, development cycles, and provide essential services for Playtika's worldwide player base.
Buying Intent Signals for Playtika
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading Playtika? Meet the Executive Team
As of April 2025, Playtika' leadership includes:
Who's Investing in Playtika?
Playtika has been backed by several prominent investors over the years, including:
What Leadership Changes Has Playtika Seen Recently?
Over the past 12 months, Playtika has made strategic executive appointments to enhance its data/AI capabilities and strengthen leadership in core operations and revenue generation. This period also saw an internal leadership transition and one departure from a key executive role.
Departures
New Appointments:
What Technology (Tech Stack) Is Used byPlaytika?
Discover the tools Playtika uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Playtika Email Formats and Examples
Playtika commonly uses the 'firstname.lastname@playtika.com' email format. Other potential formats could include 'firstinitiallastname@playtika.com', though the former is more frequently observed.
firstname.lastname@playtika.com
Format
jane.doe@playtika.com
Example
90%
Success rate
What's the Latest News About Playtika?
Playtika Investor Relations (via Business Wire) • May 9, 2024
Playtika Reports First Quarter 2024 Financial Results
Playtika announced its financial results for Q1 2024, detailing revenue, Credit Adjusted EBITDA, and performance of its game portfolio. The company also provided updates on its strategic initiatives, including advancements in AI integration and optimization of its marketing spend....more
GamesIndustry.biz / Playtika Press • April 2, 2024
Playtika Acquires Youda Games Portfolio from Azerion
Playtika announced the acquisition of the Youda Games portfolio, featuring popular titles like 'Governor of Poker,' from Azerion Group N.V. The deal, valued at an initial €81.3 million with a potential earnout up to €150 million, aims to strengthen Playtika's position in the casual gaming segment and expand its IP portfolio....more
Reuters / Playtika Statement • February 15, 2024
Playtika to Reduce Workforce by Approximately 10% as Part of Restructuring
Playtika announced plans to reduce its global workforce by approximately 10%, impacting around 300-400 employees. The company stated this decision was part of a broader restructuring effort to improve operational efficiency and align with its strategic focus on AI and core game development....more
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