What Does PlayNetwork Do?

Total employees91
HeadquartersRedmond
Founded1996

PlayNetwork, now a Mood Media company, is a global leader in creating engaging customer experiences through branded music, video, digital signage, AV systems, and sensory marketing solutions. For over 20 years, they have helped businesses connect with customers by curating unique on-premise media experiences. Their services span a wide range of industries, including retail, hospitality, restaurants, and automotive, aiming to enhance brand identity and drive customer engagement. PlayNetwork's expertise lies in understanding brand voice and translating it into a cohesive and impactful sensory environment.

Where Is PlayNetwork's Headquarters?

HQ Function

Serves as a key operational and creative hub for PlayNetwork's brand within Mood Media, focusing on music curation, content strategy, technology solutions, and client engagement for North American and global accounts.

Notable Features:

Located in the Seattle tech corridor, the facility is equipped for creative media production and technology development. While specific architectural details are not highly publicized, it's designed to foster collaboration and innovation in sensory branding.

Work Culture:

A dynamic and creative environment, blending expertise in music, media, and technology. The culture encourages innovation in crafting immersive brand experiences for clients, now integrated within the broader Mood Media corporate culture.

HQ Significance:

Historically the core of PlayNetwork's pioneering work in branded music and media. Today, as part of Mood Media, the Redmond presence continues to contribute to the company's leadership in customer experience solutions.

Values Reflected in HQ: The operations reflect values of creativity, innovation, customer-centricity, and a deep appreciation for the impact of music and media on brand perception, aligned with Mood Media's global standards.

Location:

PlayNetwork, as part of Mood Media, supports global brands with consistent in-store experiences across numerous countries. Key functions supported globally include strategic account management, content programming and licensing, technology deployment and support, creative services, and system design. They leverage Mood Media's worldwide network to deliver localized and culturally relevant media solutions to international clients in retail, hospitality, automotive, healthcare, and finance.

Street Address:

8750 148th Ave NE

City:

Redmond

State/Province:

Washington

Country:

USA

Where Else Does PlayNetwork Operate Around the World?

Columbus, Ohio, USA

Address: 8600 Lyra Drive, Suite 100, Columbus, OH 43240, USA

Provides crucial support for clients across various US regions, contributing to the deployment and maintenance of in-store media solutions.

London, United Kingdom

Address: Building 7, Chiswick Park, 566 Chiswick High Road, London, W4 5HR, United Kingdom

Addresses the specific needs of European clients, ensuring culturally relevant media experiences and providing regional support for PlayNetwork's suite of services.

Kwun Tong, Kowloon, Hong Kong

Address: Unit 1001, 10/F, Westin Centre, 26 Hung To Road, Kwun Tong, Kowloon, Hong Kong

Supports expansion and service delivery in key Asian markets, adapting global media strategies to local consumer preferences and business environments.

Shanghai, China

Address: Room 201, Building 2, No. 508 Ruijin South Road, Xuhui District, Shanghai 200032, China

Facilitates business growth and service delivery in China, navigating local regulations and cultural nuances to provide effective branded media experiences.

Buying Intent Signals for PlayNetwork

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading PlayNetwork? Meet the Executive Team

As of April 2025, PlayNetwork' leadership includes:

Malcolm McRoberts - Chief Executive Officer, Mood Media (Parent Company)
Lee Summers - Chief Operating Officer, PlayNetwork
Aaron M. Levin - SVP, Music & Marketing, PlayNetwork
Adam Schoenfeld - VP Global Music Services & Label Relations, PlayNetwork

Who's Investing in PlayNetwork?

PlayNetwork has been backed by several prominent investors over the years, including:

Mood Media (Parent Company)
Vector Capital (Owner of Mood Media)

What Leadership Changes Has PlayNetwork Seen Recently?

Hire0
Exits0

Specific executive movements for the PlayNetwork brand are typically integrated with announcements at the Mood Media parent company level. No major PlayNetwork-specific leadership changes have been publicly announced in the last 12 months. Key leadership is stable under Mood Media.

What Technology (Tech Stack) Is Used byPlayNetwork?

Discover the tools PlayNetwork uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

PlayNetwork Email Formats and Examples

PlayNetwork, as part of Mood Media, likely utilizes email formats common in large corporations. While variations can exist, a frequent pattern is [first_initial][last]@[domain].com. Emails may use either @playnetwork.com or @moodmedia.com domains.

[first_initial][last]@playnetwork.com

Format

jdoe@playnetwork.com

Example

75%

Success rate

What's the Latest News About PlayNetwork?

Mood Media NewsroomOctober 10, 2023

Mood Media (PlayNetwork's Parent Company) Launches PopStreamTV, Enhancing Digital Signage Offerings

Mood Media, the parent company of PlayNetwork, announced the launch of PopStreamTV, a new interactive digital signage solution. This offering expands on the type of advanced visual and interactive experiences that PlayNetwork has historically provided to its clients, offering businesses innovative ways to engage customers through customizable content streams, including music video channels, sports, news, and entertainment....more

Mood Media NewsroomJune 21, 2023

PlayNetwork (via Mood Media) Benefits from Expanded Pandora for Business Partnership

Mood Media, which includes PlayNetwork, announced an expanded partnership with Pandora, enhancing the commercial-free music offerings for businesses. This allows PlayNetwork clients to access an even wider variety of licensed music options, further strengthening their ability to create perfectly branded in-store atmospheres....more

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