highperformr logo

Playland's Overview

Total employees350
HeadquartersVancouver
Founded1910

Playland at the PNE is an iconic amusement park located in Vancouver, British Columbia, Canada, operated by the Pacific National Exhibition (PNE). It offers a wide array of thrilling rides, including the historic Wooden Roller Coaster, family-friendly attractions, midway games, and diverse food options. Playland has been a beloved entertainment destination for generations of locals and tourists, particularly known for its vibrant summer season and special events like Fright Nights during Halloween.

Where is Playland's Headquarters?

HQ Function

The PNE headquarters manages all aspects of Playland, including strategic planning, operations, marketing, finance, human resources, and new attraction development for the amusement park.

Notable Features:

Located on the historic PNE grounds, a sprawling site that includes multiple venues like the Pacific Coliseum and Agrodome. The area is a significant landmark in East Vancouver.

Work Culture:

The PNE, and by extension Playland, fosters a dynamic work environment, particularly during the peak operating season. It combines a core team of year-round professionals with a large seasonal workforce focused on guest experience, safety, and entertainment.

HQ Significance:

The PNE headquarters is central to the operation of one of Western Canada's most well-known amusement parks and a host of other major annual events, contributing significantly to Vancouver's tourism and cultural landscape.

Values Reflected in HQ: The PNE's operations, including Playland, reflect values of community engagement, entertainment excellence, safety, innovation in attractions, and preserving a rich history of fun for British Columbians.

Location:

Playland at the PNE is a single-location amusement park in Vancouver, Canada, primarily serving the Pacific Northwest region of North America. It does not operate other parks or offices globally. Its international recognition comes from attracting tourists worldwide to its unique attractions and events.

Street Address:

2901 E Hastings St

City:

Vancouver

State/Province:

British Columbia

Country:

Canada

Playland's Global Presence

Buying Intent Signals for Playland

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Playland

As of April 2025, Playland' leadership includes:

Shelley Frost - President and CEO, PNE
Stacy Daneluk - Vice President, Operations & Facilities, PNE
Arlene Quemuel - Vice President, Finance & Corporate Services, PNE
Patrick Roberge - Vice President & Creative Director, Brand & Experience, PNE

Investors of Playland

Playland has been backed by several prominent investors over the years, including:

City of Vancouver (Owner and Governance)
Province of British Columbia (Legislative Mandate and Oversight)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

While the core executive team at PNE has shown stability, Vancouver City Council made several appointments and re-appointments to the PNE Board of Directors in late 2023 for terms starting in 2024.

New Appointments:

Been Grieshaber-Otto, Appointed as a new member to the PNE Board of Directors by Vancouver City Council.
Trish Webb, Appointed as a new member to the PNE Board of Directors by Vancouver City Council.
Catherine Evans, Re-appointed to the PNE Board of Directors by Vancouver City Council.
Jane McFadden, Re-appointed to the PNE Board of Directors by Vancouver City Council.
Brent Toderian, Re-appointed to the PNE Board of Directors by Vancouver City Council.

Technology (Tech Stack) used by Playland

Discover the tools Playland uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Playland Email Formats and Examples

Email addresses for the Pacific National Exhibition (PNE), the operator of Playland, commonly use the first initial followed by the last name.

[first_initial][last]@pne.ca

Format

jdoe@pne.ca

Example

80%

Success rate

News and media

Daily Hive VancouverMay 3, 2024

Playland's new launch coaster ThunderVolt to officially open this month

Playland's highly anticipated new ride, the ThunderVolt electric launch coaster, is set to open in May 2024. This new attraction is part of Playland's ongoing efforts to bring new and exciting experiences to park visitors....more

PNE/Playland Official WebsiteApril 16, 2024

Playland Announces 2024 Season Opening and New Attractions

Playland at the PNE announced its 2024 season opening dates, kicking off weekends starting in May and daily operations in the summer. Along with returning favorites, the park highlighted the new ThunderVolt coaster as a major new attraction....more

Highperformr’s free tools for company research

Explore Employees by Region or Country

See where a company’s workforce is located, by country or region.

View Funding Details

View past and recent funding rounds with amounts and investors.

Understand Revenue Insights

Understand company revenue estimates and financial scale.

Track Active Job Openings

Track active roles and hiring trends to spot growth signals.

Review Product and Offerings

Discover what a company offers—products, platforms, and solutions.

Get SIC or NAICS Codes

Get the company’s official SIC and NAICS classifications.

Analyze Website Traffic Trends

Analyze visitor volume, engagement, and top traffic sources.

Discover Social Profiles and Engagement

Explore LinkedIn, Twitter, and other active social profiles.

Identify Top Competitors

Identify top competitors based on similar business traits.

Research and Discover Companies with Highperformr — Smarter, Faster

Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.

Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.

  • Track intent signals to find buyers who are actively in-market
  • Enrich contacts and companies instantly, no need to switch tools
  • Automate workflows to stay ahead of every change
  • Connect your CRM & tools for seamless data sync and activation

Thousands of companies, including Playland, are just a search away.