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PlayKids
What Does PlayKids Do?
PlayKids is a globally recognized platform dedicated to children's education and entertainment, originally developed by Movile and now part of the Sandbox Group. It aims to promote child development through engaging and safe digital experiences, including popular apps like the original PlayKids app (featuring cartoons, games, and books) and PK XD (an open-world adventure game). PlayKids focuses on fostering learning, creativity, and social interaction for kids in a fun and secure environment, reaching millions of families worldwide.
Where Is PlayKids's Headquarters?
HQ Function
Key hub for product development, content creation, engineering, and regional market operations, particularly for Latin America.
Notable Features:
Likely features modern, collaborative workspaces designed to foster creativity and innovation, common in tech company offices in this district.
Work Culture:
Characterized by a dynamic, innovative, and collaborative environment, passionate about child development and leveraging technology for education and entertainment. Agile methodologies are likely prevalent.
HQ Significance:
São Paulo office is significant as the birthplace of PlayKids and remains a crucial center for its talent and product innovation, especially for its flagship products.
Values Reflected in HQ: The HQ likely reflects values such as innovation, child-centric design, collaboration, and a commitment to quality educational entertainment.
Location:
PlayKids products are available globally, with apps localized into multiple languages, including English, Portuguese, Spanish, and more. Content and product distribution are supported through app stores worldwide, with strong user bases in Latin America, North America, Europe, and Asia. Marketing, localization, and customer support functions are managed regionally to cater to diverse user needs.
Street Address:
Av. Brg. Faria Lima, 3729 - Itaim Bibi (Typical for tech companies in the area, specific suite may vary)
City:
São Paulo
State/Province:
SP
Country:
Brazil
Where Else Does PlayKids Operate Around the World?
London, United Kingdom
Address: Sandbox Group HQ - Specific address varies, often co-located or managed through Sandbox Group's UK presence.
Supports European market access, global strategy formulation, and corporate governance for the broader Sandbox portfolio, including PlayKids.
Mexico City, Mexico
Address: Specific address varies, key operational presence for the Mexican market.
Serves as a key hub for Spanish-speaking Latin American markets, focusing on content localization, marketing, and partnerships.
Buying Intent Signals for PlayKids
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading PlayKids? Meet the Executive Team
As of April 2025, PlayKids' leadership includes:
Who's Investing in PlayKids?
PlayKids has been backed by several prominent investors over the years, including:
What Leadership Changes Has PlayKids Seen Recently?
Specific executive changes directly within the PlayKids brand are not frequently publicized. Major leadership appointments or departures would typically occur at the Sandbox Group level, which acquired PlayKids in 2022. No major, publicly announced PlayKids-specific leadership changes in the last 12 months.
Departures
New Appointments:
What Technology (Tech Stack) Is Used byPlayKids?
Discover the tools PlayKids uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
PlayKids Email Formats and Examples
PlayKids, as part of Sandbox Group, may use email formats associated with either playkids.com (legacy or specific teams) or sandboxkids.io / sandboxgroup.com. Common formats include first name initial followed by last name, or first name.last name.
Possible formats: [first_initial][last]@playkids.com, [first].[last]@playkids.com, or [first_initial][last]@sandboxkids.io
Format
jdoe@playkids.com or j.doe@sandboxkids.io
Example
75%
Success rate
What's the Latest News About PlayKids?
Pocket Gamer • February 7, 2024
PlayKids news title: Sandbox Group (PlayKids' parent) adds 10 million new users through strategic partnerships
Sandbox Group, the parent company of PlayKids, announced the addition of 10 million new users through strategic partnerships, expanding the reach of its educational content ecosystem which includes PlayKids and PK XD....more
TechCrunch • May 23, 2022
PlayKids news title: Sandbox Group acquires Movile's PlayKids, including edtech platform and hit game PK XD
Sandbox Group acquired the children's division of Movile, including the PlayKids educational platform and the highly popular game PK XD. This acquisition significantly expanded Sandbox's portfolio in the kids' digital learning and entertainment space....more
Licensing.biz • November 29, 2023
PlayKids news title: Sandbox Group's PK XD Teams with ZAG for Miraculous Ladybug and Cat Noir In-Game Activation
PK XD, a flagship game from PlayKids (Sandbox Group), partnered with ZAG to bring characters and content from the popular 'Miraculous: Tales of Ladybug & Cat Noir' series into the PK XD game universe, offering new experiences for players....more
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