HQ Function

Serves as the central hub for design, marketing, e-commerce operations, customer service, and administrative functions of the Playful Promises brand.

Notable Features:

The headquarters likely combines office spaces for administrative, marketing, and design teams with studio facilities for product development and photography. Given its location in an industrial estate, it probably also incorporates warehousing and dispatch capabilities for its global e-commerce operations.

Work Culture:

As a brand championing playfulness, creativity, and inclusivity, the work culture at Playful Promises' HQ is likely dynamic, fast-paced, and collaborative. Employees may experience an environment with a strong emphasis on brand values, body positivity, innovation in design, and a passionate approach to challenging norms in the lingerie industry.

HQ Significance:

Its London base places Playful Promises within a major global fashion capital, offering access to design talent, industry events, media, and logistical advantages for both UK and international markets. The New Southgate location provides a balance of operational space and connectivity crucial for a growing e-commerce brand.

Values Reflected in HQ: The HQ's functionality supports the brand's direct-to-consumer model and growth in e-commerce. Internally, the workspace likely aims to foster a creative, inclusive, and empowering environment, mirroring the brand's external messaging of playful confidence and body acceptance.

Location:

Playful Promises operates primarily from its London headquarters, serving a global customer base through its robust e-commerce platform that ships to numerous countries worldwide. The brand has expanded its international reach through collaborations with international influencers and by being stocked by various online retailers and select physical stores in markets such as the USA, Europe, and Australia. While they don't maintain many physical international offices, their distribution network and online presence give them a significant global footprint in the lingerie and swimwear market.

Street Address:

Unit 13, The Progress L.A.S. Estate, New Southgate

City:

London

State/Province:

N/A

Country:

United Kingdom