What Does Playermaker Do?

Total employees76
HeadquartersTel Aviv-Yafo
Founded2016

Playermaker is a sports technology company revolutionizing football (soccer) training and performance analysis through its innovative wearable tech. Their solution involves lightweight sensors attached to players' boots, which capture a comprehensive range of data points including technical skills (e.g., touches, kick velocity, release point), physical output (e.g., distance, speed, work rate), and biomechanical E.g., (gait analysis). This data is processed and delivered via a user-friendly platform, providing actionable insights for players, coaches, and teams at all levels—from grassroots to professional—to enhance player development, optimize training, manage player load, and reduce injury risk.

Where Is Playermaker's Headquarters?

HQ Function

The headquarters serves as the central hub for research and development, product innovation, corporate leadership, and strategic operations.

Notable Features:

Modern office facilities equipped with advanced R&D labs and collaborative workspaces designed to foster innovation in sports technology.

Work Culture:

Playermaker fosters a dynamic, fast-paced, and innovative work culture. It's characterized by a passion for sports and technology, teamwork, data-driven decision-making, and a commitment to advancing athletic performance.

HQ Significance:

Its Tel Aviv location provides Playermaker with access to a rich pool of tech talent, a vibrant startup ecosystem, and a strong network for technological advancements.

Values Reflected in HQ: The headquarters reflects Playermaker's core values of innovation, precision, collaboration, and a relentless pursuit of excellence in sports technology.

Location:

Playermaker has a significant global presence, with its technology adopted by football clubs, academies, and individual players across numerous countries in Europe, North America, Asia, and beyond. The company supports its international user base through regional offices and a distributed team focused on sales, customer success, technical support, and business development to ensure athletes worldwide can benefit from its performance tracking solutions.

Street Address:

HaMasger St 52

City:

Tel Aviv-Yafo

State/Province:

Tel Aviv District

Country:

Israel

Where Else Does Playermaker Operate Around the World?

London, UK

Address: Warnford Court, 29 Throgmorton Street, London, EC2N 2AT, United Kingdom

Expanding market presence and providing dedicated support to clients in the UK and broader EMEA region.

Fort Lauderdale, Florida, USA

Address: Playermaker US Inc., 100 SE 3rd Ave, Suite #1105, Fort Lauderdale, FL 33394, USA

Driving growth and adoption of Playermaker technology across North America, from professional leagues to collegiate and youth sports.

Shanghai, China

Address: Playermaker China, Room 202, Building 1, No.500 Dalian Road, Yangpu District, Shanghai, China

Establishing a foothold and catering to the specific needs of the rapidly developing sports industry in China and Asia.

Buying Intent Signals for Playermaker

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Playermaker? Meet the Executive Team

As of April 2025, Playermaker' leadership includes:

Guy Aharon - CEO & Co-Founder
Moran Gad - CTO & Co-Founder
Richard Harmer - Chief Commercial Officer
Liran Eiger - VP Product
Smadar Apel - VP Marketing

Who's Investing in Playermaker?

Playermaker has been backed by several prominent investors over the years, including:

MIG Capital AG
Ventura Capital Group
ADvantage Sports Tech Fund
Fujitsu
Pegasus Tech Ventures
Consensus Business Group (Jeremy Coller)

What Leadership Changes Has Playermaker Seen Recently?

Hire1
Exits0

Playermaker has been focused on strengthening its leadership team to drive global growth. A notable recent addition includes a new Chief Commercial Officer. Information on other specific C-suite executive changes within the immediate past 12 months is not widely publicized, suggesting a period of relative stability or internal promotions.

New Appointments:

Richard Harmer, Richard Harmer joined Playermaker as Chief Commercial Officer, bringing extensive experience in sports technology and commercial leadership.

What Technology (Tech Stack) Is Used byPlayermaker?

Discover the tools Playermaker uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Playermaker Email Formats and Examples

Playermaker likely uses standard corporate email formats. The most common patterns typically involve combinations of the employee's first name and last name.

[first].[last]@playermaker.com

Format

jane.doe@playermaker.com

Example

75%

Success rate

What's the Latest News About Playermaker?

SporticoApril 26, 2024

Playermaker, LIGR, Screen Overlay Enhance Soccer Tracking, Broadcasts

Playermaker partnered with LIGR and Screen Overlay to integrate its advanced player tracking data into live sports broadcasts, enhancing the viewing experience with real-time performance metrics....more

Sports Technology AwardsFebruary 15, 2024

Playermaker And LIGR Unite To Transform Football Analysis And Broadcasting

The collaboration between Playermaker and LIGR aims to revolutionize football analysis and broadcasting by embedding sophisticated player performance data directly into live streams and media content....more

Norwich City FC Official WebsiteOctober 11, 2023

Norwich City women partner with Playermaker

Norwich City Women's Football Club announced a partnership with Playermaker to utilize its wearable technology for performance tracking and player development....more

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