What Does Playdom Do?

Total employees700
HeadquartersMountain View
Founded2008

Playdom was a prominent social game developer founded in 2008, known for creating popular games on platforms like Facebook and MySpace, including titles such as 'Social City,' 'Gardens of Time,' 'City of Wonder,' and later, 'Marvel: Avengers Alliance.' The company experienced rapid growth, acquiring several other game studios. In July 2010, Playdom was acquired by The Walt Disney Company for an estimated $563.2 million, plus performance-based earnouts, as part of Disney's strategy to expand its digital entertainment footprint. Post-acquisition, Playdom became a key part of Disney Interactive Media Group. Over the following years, many of its games were eventually sunsetted as Disney's strategy in the social gaming space evolved, with most original Playdom studio operations ceasing by 2016.

Where Is Playdom's Headquarters?

HQ Function

This facility was the epicenter of Playdom's operations, housing game development studios, design teams, marketing, and corporate functions critical to creating and distributing popular social games.

Notable Features:

Likely featured an open-plan office design typical of tech startups, fostering collaboration. Amenities would have been geared towards attracting and retaining talent in the competitive Silicon Valley environment.

Work Culture:

Characterized by a dynamic, fast-paced startup environment. Emphasis on innovation, rapid iteration in game development, and a strong focus on data analytics to drive player engagement on social platforms.

HQ Significance:

Its Silicon Valley location was crucial for accessing venture capital, top engineering and creative talent, and proximity to key platform partners like Facebook, fueling its rapid growth.

Values Reflected in HQ: The HQ environment likely reflected values of creativity, agility, technological prowess, and a focus on community-driven entertainment experiences.

Location:

While Playdom's development studios were primarily located in the Americas, its games achieved significant global reach, being played by millions of users worldwide on social networks like Facebook and MySpace. Its presence was primarily digital, supported by localized game versions and a broad international player base. Following the acquisition by Disney, this global reach was further supported by Disney's extensive international network and marketing capabilities for its interactive products.

Street Address:

557 Logue Ave

City:

Mountain View

State/Province:

California

Country:

USA

Where Else Does Playdom Operate Around the World?

Buenos Aires, Argentina

Address: Historical office, specific street address not readily available.

Expanded Playdom's global development capabilities by tapping into the skilled and cost-effective talent pool in Latin America, supporting its rapid game production schedule.

Eugene, Oregon, USA

Address: Historical office, specific street address not readily available.

Diversified Playdom's talent base within the United States, bringing in experienced developers from outside the main Silicon Valley tech hub.

San Francisco, California, USA

Address: Historical office, specific street address not readily available.

Strengthened Playdom's presence in the Bay Area tech ecosystem, providing access to specialized talent and fostering innovation in game mechanics and social features.

Buying Intent Signals for Playdom

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Playdom? Meet the Executive Team

As of April 2025, Playdom' leadership includes:

John Pleasants - Former CEO (pre-acquisition); Co-President, Disney Interactive Media Group (post-acquisition)
Ling Xiao - Co-founder, Former Chief Technology Officer
Dan Yue - Co-founder, Former Chief Product Officer
Chris Wang - Co-founder, Former Chief Product Officer / General Manager

Who's Investing in Playdom?

Playdom has been backed by several prominent investors over the years, including:

New Enterprise Associates (NEA)
Lightspeed Venture Partners
Norwest Venture Partners
Steamboat Ventures (Disney's venture capital arm)

What Leadership Changes Has Playdom Seen Recently?

Hire0
Exits0

Playdom ceased to operate as an independent entity many years ago after its acquisition by Disney and the subsequent shutdown of its games and studios. Therefore, there have been no executive hires or exits specifically for 'Playdom' in the last 12 months. Any relevant executive movements would pertain to The Walt Disney Company's broader interactive or games divisions.

What Technology (Tech Stack) Is Used byPlaydom?

Discover the tools Playdom uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Playdom Email Formats and Examples

As Playdom is no longer an active company, its email format is not in use. Historically, technology companies like Playdom commonly used formats such as [first].[last]@companydomain.com or [first_initial][last]@companydomain.com. For Playdom, the domain would have been playdom.com.

[first].[last]@playdom.com or [first_initial][last]@playdom.com (Speculative historical format)

Format

jane.doe@playdom.com (Example only, not an active email address)

Example

0%

Success rate

What's the Latest News About Playdom?

TechCrunchJuly 27, 2010

Disney Buys Social Gaming Company Playdom For Up To $763.2 Million

The Walt Disney Company announced its acquisition of Playdom, a leading social game developer, for $563.2 million plus a performance-based earnout of up to $200 million. This move significantly expanded Disney's presence in the rapidly growing social gaming market....more

Adweek (SocialTimes)February 29, 2012

Marvel: Avengers Alliance Launches On Facebook, Playdom's 'Biggest Bet Yet'

Playdom, under Disney Interactive, launched Marvel: Avengers Alliance on Facebook, a turn-based combat RPG featuring a vast roster of Marvel characters. The game quickly gained popularity and became one of Playdom's most successful and enduring titles....more

PolygonSeptember 1, 2016

Disney shutting down Marvel: Avengers Alliance games

Disney announced the impending shutdown of its popular social and mobile games Marvel: Avengers Alliance and its sequel, Marvel: Avengers Alliance 2, effective September 30, 2016. This marked a significant shift in Disney's social gaming strategy and the phasing out of many Playdom-era titles....more

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