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Playdom was a prominent social game developer founded in 2008, known for creating popular games on platforms like Facebook and MySpace, including titles such as 'Social City,' 'Gardens of Time,' 'City of Wonder,' and later, 'Marvel: Avengers Alliance.' The company experienced rapid growth, acquiring several other game studios. In July 2010, Playdom was acquired by The Walt Disney Company for an estimated $563.2 million, plus performance-based earnouts, as part of Disney's strategy to expand its digital entertainment footprint. Post-acquisition, Playdom became a key part of Disney Interactive Media Group. Over the following years, many of its games were eventually sunsetted as Disney's strategy in the social gaming space evolved, with most original Playdom studio operations ceasing by 2016.
This facility was the epicenter of Playdom's operations, housing game development studios, design teams, marketing, and corporate functions critical to creating and distributing popular social games.
Likely featured an open-plan office design typical of tech startups, fostering collaboration. Amenities would have been geared towards attracting and retaining talent in the competitive Silicon Valley environment.
Characterized by a dynamic, fast-paced startup environment. Emphasis on innovation, rapid iteration in game development, and a strong focus on data analytics to drive player engagement on social platforms.
Its Silicon Valley location was crucial for accessing venture capital, top engineering and creative talent, and proximity to key platform partners like Facebook, fueling its rapid growth.
While Playdom's development studios were primarily located in the Americas, its games achieved significant global reach, being played by millions of users worldwide on social networks like Facebook and MySpace. Its presence was primarily digital, supported by localized game versions and a broad international player base. Following the acquisition by Disney, this global reach was further supported by Disney's extensive international network and marketing capabilities for its interactive products.
557 Logue Ave
Mountain View
California
USA
Address: Historical office, specific street address not readily available.
Expanded Playdom's global development capabilities by tapping into the skilled and cost-effective talent pool in Latin America, supporting its rapid game production schedule.
Address: Historical office, specific street address not readily available.
Diversified Playdom's talent base within the United States, bringing in experienced developers from outside the main Silicon Valley tech hub.
Address: Historical office, specific street address not readily available.
Strengthened Playdom's presence in the Bay Area tech ecosystem, providing access to specialized talent and fostering innovation in game mechanics and social features.
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As of April 2025, Playdom' leadership includes:
Playdom has been backed by several prominent investors over the years, including:
Playdom ceased to operate as an independent entity many years ago after its acquisition by Disney and the subsequent shutdown of its games and studios. Therefore, there have been no executive hires or exits specifically for 'Playdom' in the last 12 months. Any relevant executive movements would pertain to The Walt Disney Company's broader interactive or games divisions.
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As Playdom is no longer an active company, its email format is not in use. Historically, technology companies like Playdom commonly used formats such as [first].[last]@companydomain.com or [first_initial][last]@companydomain.com. For Playdom, the domain would have been playdom.com.
[first].[last]@playdom.com or [first_initial][last]@playdom.com (Speculative historical format)
Format
jane.doe@playdom.com (Example only, not an active email address)
Example
0%
Success rate
TechCrunch • July 27, 2010
The Walt Disney Company announced its acquisition of Playdom, a leading social game developer, for $563.2 million plus a performance-based earnout of up to $200 million. This move significantly expanded Disney's presence in the rapidly growing social gaming market....more
Adweek (SocialTimes) • February 29, 2012
Playdom, under Disney Interactive, launched Marvel: Avengers Alliance on Facebook, a turn-based combat RPG featuring a vast roster of Marvel characters. The game quickly gained popularity and became one of Playdom's most successful and enduring titles....more
Polygon • September 1, 2016
Disney announced the impending shutdown of its popular social and mobile games Marvel: Avengers Alliance and its sequel, Marvel: Avengers Alliance 2, effective September 30, 2016. This marked a significant shift in Disney's social gaming strategy and the phasing out of many Playdom-era titles....more
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