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Playbuzz
What Does Playbuzz Do?
Playbuzz, which rebranded to EX.CO in 2019, is a global technology company that powers interactive content experiences for publishers and brands. Their platform enables the creation of polls, quizzes, lists, interactive videos, and other engaging formats to captivate audiences, increase user time-on-site, gather first-party data, and drive revenue. EX.CO focuses on providing tools that help digital properties build direct relationships with their users and thrive in a cookieless future.
Where Is Playbuzz's Headquarters?
HQ Function
Serves as the central hub for product development, engineering, global strategy, and corporate operations.
Notable Features:
Modern office space located in Ramat HaHayal, a prominent tech park, designed to foster collaboration and creativity.
Work Culture:
Dynamic, innovative, and fast-paced, reflecting the tech startup culture. Emphasis on teamwork, data-driven decisions, and creative problem-solving.
HQ Significance:
The Tel Aviv headquarters is strategically important due to Israel's strong tech talent pool and its role as the birthplace of the company's core technology and vision.
Values Reflected in HQ: Innovation, collaboration, global ambition, and a focus on cutting-edge technology for digital media.
Location:
Playbuzz (now EX.CO) supports a global client base through its strategically located offices in Tel Aviv, New York, and London, complemented by remote teams. Key functions supported globally include sales, client success, technical support, product development, marketing, and business development, ensuring publishers and brands worldwide can leverage its interactive content platform.
Street Address:
38 HaBarzel Street
City:
Tel Aviv
State/Province:
Tel Aviv District
Country:
Israel
Where Else Does Playbuzz Operate Around the World?
New York, NY, USA
Address: 41 Madison Avenue, New York, NY 10010, USA
Drives growth and supports clients in the Americas, focusing on expanding the adoption of EX.CO's interactive content platform.
London, UK
Address: Runway East, 20 St Thomas St, London SE1 9RS, UK (representative address)
Expands EX.CO's footprint in the EMEA market, managing relationships with key publishers and brands across Europe.
Buying Intent Signals for Playbuzz
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading Playbuzz? Meet the Executive Team
As of April 2025, Playbuzz' leadership includes:
Who's Investing in Playbuzz?
Playbuzz has been backed by several prominent investors over the years, including:
What Leadership Changes Has Playbuzz Seen Recently?
No major high-level executive hires or exits at Playbuzz (now EX.CO) have been prominently publicized in the last 12 months. The core leadership team appears relatively stable. Significant changes are typically announced via official press releases or major industry news outlets.
What Technology (Tech Stack) Is Used byPlaybuzz?
Discover the tools Playbuzz uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Playbuzz Email Formats and Examples
For Playbuzz (now EX.CO), while not officially published, common email formats for technology companies include [first].[last]@domain.com or [first_initial][last]@domain.com. The domain for EX.CO is ex.co.
[first].[last]@ex.co or [f][last]@ex.co
Format
jane.doe@ex.co or jdoe@ex.co
Example
80%
Success rate
What's the Latest News About Playbuzz?
Business Wire • February 7, 2024
EX.CO Launches New AI-Powered Video Recommendation Engine to Help Publishers Boost Engagement and Revenue
EX.CO, the world’s leading publisher-first platform for interactive content, today announced the launch of an advanced AI-powered video recommendation engine. This new technology is designed to help publishers increase video consumption, user engagement, and ad revenue by delivering highly relevant video content to their audiences....more
PR Newswire • November 14, 2023
EX.CO Recognized in Deloitte's Technology Fast 500™ for Fourth Consecutive Year
EX.CO, a leading global platform for publisher interactive experiences, today announced it ranked on the Deloitte Technology Fast 500™, a ranking of the 500 fastest-growing technology, media, telecommunications, life sciences, fintech, and energy tech companies in North America. This is the fourth consecutive year EX.CO has been included on this prestigious list....more
MarTech Series • May 16, 2023
EX.CO Partners With IRIS.TV to Bring Contextual Video Targeting to Publishers
EX.CO, the world’s leading publisher-first platform for interactive content, announced a partnership with IRIS.TV, the leading video data platform. The partnership will enable publishers using EX.CO’s platform to access IRIS.TV’s contextual video data, allowing them to better target video advertising and improve monetization....more
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