What Does PlaybookUX Do?

Total employees75
HeadquartersSan Francisco
Founded2018

PlaybookUX is an AI-powered user research platform designed to help businesses gather actionable feedback efficiently. It enables companies to conduct moderated and unmoderated user tests, interviews, and surveys, leveraging AI to automate the analysis of video-based feedback. This allows product teams, designers, and marketers to quickly understand user behavior, validate ideas, identify pain points, and ultimately build more user-centric products and experiences. PlaybookUX aims to democratize user research, making it accessible and scalable for organizations of all sizes.

Where Is PlaybookUX's Headquarters?

HQ Function

Serves as the official business registration and mailing address. Core operations, including product development, customer support, and marketing, are conducted remotely by a distributed team.

Notable Features:

N/A (Primarily a mailing address for a remote-first company).

Work Culture:

As a remote-first company, PlaybookUX fosters a culture of autonomy, flexibility, trust, and collaboration across its distributed teams. Emphasis is placed on results-driven work, open communication, and supporting work-life balance for its employees.

HQ Significance:

The registered address in San Francisco provides a legal presence in a key global technology hub, while the remote-first operational model allows PlaybookUX to access and recruit top talent from around the world.

Values Reflected in HQ: The remote-first approach reflects values of trust, efficiency, global accessibility, and inclusivity, enabling the company to build a diverse team and serve a global customer base effectively.

Location:

PlaybookUX serves a global customer base with its SaaS platform accessible from anywhere in the world. The company supports international user research through a diverse participant panel spanning numerous countries and languages. Its distributed team members are located across various continents, enabling localized support and a global perspective in its product development and business operations. Functions such as sales, customer success, and marketing are geared towards a worldwide audience.

Street Address:

2261 Market Street #4543

City:

San Francisco

State/Province:

CA

Country:

USA

Where Else Does PlaybookUX Operate Around the World?

Global (Remote)

Address: Distributed Workforce

To foster a flexible and inclusive work environment, attract top talent regardless of geographical location, and enable robust operational capabilities across different time zones to serve a global clientele.

Buying Intent Signals for PlaybookUX

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading PlaybookUX? Meet the Executive Team

As of April 2025, PlaybookUX' leadership includes:

Lindsey Prowse - CEO & Co-founder
Amr Gohar - CTO & Co-founder

Who's Investing in PlaybookUX?

PlaybookUX has been backed by several prominent investors over the years, including:

Y Combinator
Twenty Seven Ventures
Ring Ventures
Rebel Fund
Liquid 2 Ventures
FFFT.vc
Cathexis Ventures

What Leadership Changes Has PlaybookUX Seen Recently?

Hire0
Exits0

No major publicly announced executive hires or departures beyond the founding team have been noted for PlaybookUX in the last 12 months. The co-founders continue to lead the company's strategic initiatives and growth.

What Technology (Tech Stack) Is Used byPlaybookUX?

Discover the tools PlaybookUX uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

PlaybookUX Email Formats and Examples

PlaybookUX commonly utilizes the [first name]@[companydomain.com] email format (e.g., john@playbookux.com). This is a prevalent structure in many tech companies and startups. While other formats like [first initial][last name] or [first name].[last name] might exist in isolated cases, the [first name] format is generally the most reliable for reaching out to PlaybookUX employees.

[first]@playbookux.com

Format

lindsey@playbookux.com

Example

85%

Success rate

What's the Latest News About PlaybookUX?

Business WireApril 24, 2024

PlaybookUX Unveils AI-Powered Qualitative Analysis to Revolutionize User Research

PlaybookUX announced the launch of its new AI-powered qualitative analysis features, designed to help researchers sift through hours of user interview data in minutes. The tool automatically transcribes, tags, and synthesizes findings, enabling teams to derive actionable insights more efficiently and make data-driven decisions faster....more

Highperformr's free tools for company research

Explore Employees by Region or Country

See where a company’s workforce is located, by country or region.

View Funding Details

View past and recent funding rounds with amounts and investors.

Understand Revenue Insights

Understand company revenue estimates and financial scale.

Track Active Job Openings

Track active roles and hiring trends to spot growth signals.

Review Product and Offerings

Discover what a company offers—products, platforms, and solutions.

Get SIC or NAICS Codes

Get the company’s official SIC and NAICS classifications.

Analyze Website Traffic Trends

Analyze visitor volume, engagement, and top traffic sources.

Discover Social Profiles and Engagement

Explore LinkedIn, Twitter, and other active social profiles.

Identify Top Competitors

Identify top competitors based on similar business traits.

Research and Discover Companies with Highperformr — Smarter, Faster

Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.

Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.

  • Track intent signals to find buyers who are actively in-market
  • Enrich contacts and companies instantly, no need to switch tools
  • Automate workflows to stay ahead of every change
  • Connect your CRM & tools for seamless data sync and activation

Thousands of companies, including PlaybookUX, are just a search away.