What Does Playbook Do?

Total employees130
HeadquartersSan Francisco
Founded2021

Playbook is a modern Go-To-Market (GTM) platform designed to empower revenue teams with intelligent workflows, consolidated sales tools, and actionable insights. By streamlining processes, automating non-revenue generating tasks, and enhancing collaboration, Playbook helps sales professionals focus on core selling activities and building meaningful customer relationships, ultimately driving revenue growth. Their platform aims to replace cluttered CRMs and multiple disconnected tools with a unified, AI-powered solution specifically built for contemporary sales organizations seeking efficiency and performance.

Where Is Playbook's Headquarters?

HQ Function

The San Francisco headquarters serves as the primary center for executive leadership, strategic planning, product development, engineering, and marketing operations, guiding Playbook's global GTM strategy.

Notable Features:

Modern office facilities designed to foster collaboration, creativity, and innovation, located within a dynamic urban environment with access to a rich tech talent pool.

Work Culture:

Playbook cultivates a fast-paced, innovative, and customer-centric work culture. Emphasis is placed on ownership, transparency, results-driven performance, and leveraging cutting-edge technology. The environment encourages agile methodologies and continuous learning.

HQ Significance:

Locating the headquarters in San Francisco provides Playbook with direct access to top-tier tech talent, venture capital, industry partnerships, and the vibrant SaaS ecosystem, crucial for its growth and innovation in the GTM space.

Values Reflected in HQ: The choice of a San Francisco HQ and its modern setup reflect Playbook's values of innovation, technological advancement, ambition, and being at the forefront of the sales technology industry.

Location:

Playbook supports a global customer base with its advanced GTM platform. While its headquarters are in San Francisco, the company utilizes a distributed team model and a robust digital infrastructure to deliver its sales intelligence tools, workflow automation solutions, and customer support to revenue teams operating in various international markets. Its platform is designed to be versatile for businesses across diverse geographical regions.

Street Address:

100 Van Ness Ave

City:

San Francisco

State/Province:

CA

Country:

USA

Where Else Does Playbook Operate Around the World?

No additional office locations available.

Buying Intent Signals for Playbook

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Playbook? Meet the Executive Team

As of April 2025, Playbook' leadership includes:

Amar Chokhawala - Co-Founder & CEO
Arun Wiita - Co-Founder & CTO
Frank Dale - President
Ryan Childs - VP of Marketing
Zachary Morris - Head of Sales

Who's Investing in Playbook?

Playbook has been backed by several prominent investors over the years, including:

General Catalyst
Abstract Ventures
Correlation Ventures
Ride Ventures
MyAsiaVC
Blank Ventures
Wit Capital

What Leadership Changes Has Playbook Seen Recently?

Hire3
Exits0

Playbook has strategically strengthened its leadership team over the past year with key appointments in sales, marketing, and executive leadership to support its growth trajectory. No major executive departures have been publicly announced in the same period, indicating stability as the company scales.

New Appointments:

Frank Dale, Frank Dale was appointed as President to leverage his extensive experience in scaling SaaS companies, aiming to accelerate Playbook's growth and market expansion.
Ryan Childs, Ryan Childs joined Playbook as VP of Marketing, tasked with leading the company's marketing strategy, brand development, and demand generation efforts.
Zachary Morris, Zachary Morris was appointed as Head of Sales to build, lead, and scale Playbook's sales organization and drive revenue growth.

What Technology (Tech Stack) Is Used byPlaybook?

Discover the tools Playbook uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Playbook Email Formats and Examples

Playbook commonly utilizes the email format {first}@playbook.com for its employees. This is a prevalent format among modern technology companies, allowing for relatively straightforward prediction of employee email addresses. Other formats like {first}.{last}@playbook.com might exist but are less common.

{first}@playbook.com

Format

amar@playbook.com

Example

95%

Success rate

What's the Latest News About Playbook?

Playbook BlogMarch 27, 2024

Playbook Announces Playbook AI to Revolutionize Sales Workflows

Playbook launched Playbook AI, a suite of artificial intelligence features integrated into its GTM platform. These features are designed to automate repetitive tasks, provide intelligent recommendations, and significantly enhance sales productivity for users....more

PR NewswireDecember 5, 2023

Playbook Names Frank Dale as President

Playbook announced the strategic appointment of Frank Dale as its new President. Dale brings a wealth of experience in scaling SaaS companies and is set to focus on accelerating Playbook's growth, operational efficiency, and market expansion....more

TechCrunchOctober 26, 2022

Playbook, a GTM platform for sales teams, emerges from stealth with $7.3M

Playbook officially launched out of stealth, announcing $7.3 million in seed funding. The round was led by General Catalyst, with participation from other venture firms and angel investors, to develop its GTM platform aimed at modernizing sales workflows....more

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