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Playbook is a modern Go-To-Market (GTM) platform designed to empower revenue teams with intelligent workflows, consolidated sales tools, and actionable insights. By streamlining processes, automating non-revenue generating tasks, and enhancing collaboration, Playbook helps sales professionals focus on core selling activities and building meaningful customer relationships, ultimately driving revenue growth. Their platform aims to replace cluttered CRMs and multiple disconnected tools with a unified, AI-powered solution specifically built for contemporary sales organizations seeking efficiency and performance.
The San Francisco headquarters serves as the primary center for executive leadership, strategic planning, product development, engineering, and marketing operations, guiding Playbook's global GTM strategy.
Modern office facilities designed to foster collaboration, creativity, and innovation, located within a dynamic urban environment with access to a rich tech talent pool.
Playbook cultivates a fast-paced, innovative, and customer-centric work culture. Emphasis is placed on ownership, transparency, results-driven performance, and leveraging cutting-edge technology. The environment encourages agile methodologies and continuous learning.
Locating the headquarters in San Francisco provides Playbook with direct access to top-tier tech talent, venture capital, industry partnerships, and the vibrant SaaS ecosystem, crucial for its growth and innovation in the GTM space.
Playbook supports a global customer base with its advanced GTM platform. While its headquarters are in San Francisco, the company utilizes a distributed team model and a robust digital infrastructure to deliver its sales intelligence tools, workflow automation solutions, and customer support to revenue teams operating in various international markets. Its platform is designed to be versatile for businesses across diverse geographical regions.
100 Van Ness Ave
San Francisco
CA
USA
No additional office locations available.
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
As of April 2025, Playbook' leadership includes:
Playbook has been backed by several prominent investors over the years, including:
Playbook has strategically strengthened its leadership team over the past year with key appointments in sales, marketing, and executive leadership to support its growth trajectory. No major executive departures have been publicly announced in the same period, indicating stability as the company scales.
Discover the tools Playbook uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Playbook commonly utilizes the email format {first}@playbook.com for its employees. This is a prevalent format among modern technology companies, allowing for relatively straightforward prediction of employee email addresses. Other formats like {first}.{last}@playbook.com might exist but are less common.
{first}@playbook.com
Format
amar@playbook.com
Example
95%
Success rate
Playbook Blog • March 27, 2024
Playbook launched Playbook AI, a suite of artificial intelligence features integrated into its GTM platform. These features are designed to automate repetitive tasks, provide intelligent recommendations, and significantly enhance sales productivity for users....more
PR Newswire • December 5, 2023
Playbook announced the strategic appointment of Frank Dale as its new President. Dale brings a wealth of experience in scaling SaaS companies and is set to focus on accelerating Playbook's growth, operational efficiency, and market expansion....more
TechCrunch • October 26, 2022
Playbook officially launched out of stealth, announcing $7.3 million in seed funding. The round was led by General Catalyst, with participation from other venture firms and angel investors, to develop its GTM platform aimed at modernizing sales workflows....more
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