What Does Platform Housing Group Do?

Total employees741
HeadquartersSolihull
Founded2018

Platform Housing Group is one of the largest housing associations in the Midlands, UK, with a portfolio of over 48,000 homes. Formed in 2019 from the merger of Fortis Living and Waterloo Housing Group, they operate from Herefordshire in the West to the Lincolnshire coast in the East, and from the Derbyshire Dales in the North to the Cotswolds in the South. As a 'not for dividend' organisation, Platform Housing Group has a strong social purpose focused on providing affordable and quality homes, supporting communities, and improving the lives of its residents. They are involved in developing new homes, managing existing properties, and offering various support services to their tenants.

Where Is Platform Housing Group's Headquarters?

HQ Function

Serves as the registered office and a central hub for strategic management, administrative functions, customer services, and operational oversight for the group's housing activities across the Midlands.

Notable Features:

Located within Birmingham Business Park, a prominent commercial area with modern office facilities and good transport links. The office is designed to support collaborative working and efficient operations.

Work Culture:

The work culture at Platform Housing Group emphasizes a strong social purpose, collaboration, customer focus, and commitment to diversity and inclusion. Employees are encouraged to contribute to the mission of providing quality housing and supporting communities.

HQ Significance:

The Solihull headquarters is significant as it represents a central point of governance and operations for one of the UK's major housing associations, facilitating its large-scale efforts in affordable housing provision and community development.

Values Reflected in HQ: The choice of a modern, accessible, and well-equipped office reflects values of professionalism, efficiency, and a commitment to providing a good working environment for staff to deliver on the group's social mission.

Location:

Platform Housing Group's operations are focused within the United Kingdom, specifically across the Midlands region. They do not have an international 'global presence' in the traditional corporate sense. Their functions, including housing development, property management, tenant support, and community investment, are all delivered within their UK operational area, which spans from Herefordshire to Lincolnshire and Derbyshire to the Cotswolds.

Street Address:

1700 Solihull Parkway, Birmingham Business Park

City:

Solihull

State/Province:

West Midlands

Country:

United Kingdom

Where Else Does Platform Housing Group Operate Around the World?

Evesham, Worcestershire, UK

Address: Platform Hub, Enterprise Way, Evesham, Worcestershire, WR11 1GS

Supports housing services and community initiatives in the Worcestershire and surrounding areas, ensuring local presence and responsiveness to tenants.

Worcester, Worcestershire, UK

Address: Progress House, Midland Road, Worcester, WR5 1DU

Serves as an important base for managing properties and delivering services to tenants in Worcester and nearby regions.

Ashby-de-la-Zouch, Leicestershire, UK

Address: CoRe, Unit 6, Ivanhoe Business Park, Ashby-de-la-Zouch, Leicestershire, LE65 2AB

Focuses on property maintenance, repairs, and investment delivery, ensuring homes are well-maintained for tenants in the East Midlands.

Buying Intent Signals for Platform Housing Group

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Platform Housing Group? Meet the Executive Team

As of April 2025, Platform Housing Group' leadership includes:

Elizabeth Froude - Group Chief Executive
Rosemary Farrar - Chief Finance Officer
Marion Duffy - Chief Operating Officer
Geraint Oakley - Executive Director (Growth and Development)
Paul Jones - Executive Director (Property)
Clare Durnin - Executive Director (Corporate Resources)

Who's Investing in Platform Housing Group?

Platform Housing Group has been backed by several prominent investors over the years, including:

Banks and Financial Institutions (providing debt finance e.g. Lloyds, NatWest, Barclays, HSBC)
Bondholders (via public bond issues and private placements)
Government Agencies (e.g., Homes England, providing grants for affordable housing development)
Institutional Investors (e.g. Aviva, LGIM, M&G, providing long-term financing)

What Leadership Changes Has Platform Housing Group Seen Recently?

Hire3
Exits0

Platform Housing Group has seen several key appointments to strengthen its directorate and governance teams over the past year. Notable hires include new directors for Property and IT, alongside a new Company Secretary.

New Appointments:

Ilsa Wideson, Ilsa Wideson was appointed as the new Company Secretary and Head of Governance.
Paul Jones, Paul Jones joined as the new Executive Director of Property.
Phil Trickett, Phil Trickett was appointed as Director of IT and Transformation.

What Technology (Tech Stack) Is Used byPlatform Housing Group?

Discover the tools Platform Housing Group uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Platform Housing Group Email Formats and Examples

Platform Housing Group commonly uses the email format of [firstname].[lastname]@platformhg.com. This is a standard pattern for many UK organisations. Variations might exist for specific departments or roles.

[firstname].[lastname]@platformhg.com

Format

jane.doe@platformhg.com

Example

85%

Success rate

What's the Latest News About Platform Housing Group?

Housing Digital2024-05-23

Platform begins work on £3.6m affordable housing scheme in Worcestershire

Platform Housing Group has started construction on a new £3.6m development in an historic Worcestershire village, aiming to deliver 14 affordable homes in Badsey by Spring 2025....more

Business Live2024-04-10

Platform Housing Group appoints new company secretary and head of governance

Platform Housing Group has appointed Ilsa Wideson as its new company secretary and head of governance. Ms Wideson has more than 20 years of experience as a solicitor....more

Inside Housing2024-02-28

Platform secures £75m sustainability-linked loan from AIB

Platform Housing Group has secured a new £75m sustainability-linked revolving credit facility with Allied Irish Bank (AIB). The funding will support the development of new affordable homes....more

Platform HG News2023-11-29

Platform welcomes customers to their brand new homes in Wigston

Platform Housing Group has completed a new development of 38 affordable homes in Wigston, Leicestershire, helping to address local housing need....more

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