Plated
Plated's Overview
Plated was a prominent American meal kit delivery service founded in 2012 by Nick Taranto and Josh Hix. It offered subscribers pre-portioned ingredients and chef-designed recipes delivered to their homes. The company gained significant traction in the rapidly growing meal kit market. In September 2017, Plated was acquired by Albertsons Companies for a reported $200 million. Following the acquisition, the direct-to-consumer subscription service was discontinued in November 2019, with Albertsons shifting to offer Plated-branded meal kits and products as part of its private label offerings within its physical grocery stores and online platforms.
Where is Plated's Headquarters?
HQ Function
Served as the central hub for operations, culinary development, marketing, technology, and customer service for the meal kit subscription business.
Notable Features:
Likely featured modern office spaces, collaborative work areas, and extensive test kitchens for recipe creation and quality control.
Work Culture:
As a startup in the competitive food-tech space, Plated's culture was likely fast-paced, innovative, and focused on customer experience and culinary excellence. Emphasis on teamwork and adapting to a rapidly evolving market.
HQ Significance:
The NYC headquarters was pivotal in Plated's growth, brand development, and national expansion before its acquisition by Albertsons.
Values Reflected in HQ: Innovation in food delivery, convenience for consumers, high-quality ingredients, and culinary creativity.
Location:
Plated's operations were primarily focused within the United States. It did not have a significant international operational presence for its meal kit subscription service. Its products, post-acquisition, are available where Albertsons Companies operate.
Street Address:
22 W 19th St, Floor 5 (historical)
City:
New York
State/Province:
NY
Country:
USA
Plated's Global Presence
Various locations, USA (Fulfillment Centers)
Address: Multiple undisclosed locations
Strategically located to optimize delivery times and maintain ingredient freshness for subscribers in different regions of the U.S.
Buying Intent Signals for Plated
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Executive Team of Plated
As of April 2025, Plated' leadership includes:
Investors of Plated
Plated has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
As Plated ceased independent operations in 2019 and was integrated into Albertsons, there are no executive hires or exits for Plated as a standalone company in the last 12 months. Key transitions occurred around the acquisition by Albertsons in 2017 and the subsequent discontinuation of the subscription service in 2019. Both co-founders, Josh Hix and Nick Taranto, eventually departed Albertsons post-integration.
Departures
Technology (Tech Stack) used by Plated
Discover the tools Plated uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Plated Email Formats and Examples
Historically, Plated likely used common email formats for startups, such as [first].[last]@plated.com or [first_initial][last]@plated.com. These formats are no longer active for the original company.
[first].[last]@plated.com or [first_initial][last]@plated.com
Format
john.doe@plated.com or jdoe@plated.com
Example
0 (domain is no longer active for independent email communication)%
Success rate
News and media
TechCrunch • September 20, 2017
Albertsons acquires meal kit startup Plated
Grocery giant Albertsons announced its acquisition of Plated, a meal kit delivery service, for a reported sum between $175 million and $200 million. The move aimed to bolster Albertsons' digital offerings and tap into the growing meal kit market....more
CNBC • November 19, 2019
Albertsons discontinues Plated meal-kit subscription service
Albertsons announced it would stop selling Plated meal kits on a subscription basis by the end of November 2019. The company planned to shift its focus to selling Plated’s private label products in its grocery stores....more
Winsight Grocery Business • July 14, 2020
Albertsons Relaunches Plated as Private Label
Albertsons relaunched its Plated brand with an expanded line of meal solutions available in its stores, focusing on convenience and culinary-forward options as part of its Own Brands portfolio....more
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