HQ Function

The headquarters served as the central base for operations, including research and development, product innovation, marketing, sales strategy, and corporate administration for the OZO brand.

Notable Features:

The facility was reported to be a significant space, designed to support R&D with features like test kitchens and labs, fostering innovation in plant-based food technology. It was intended to be an innovation center.

Work Culture:

As a newer venture backed by a large corporation, Planterra Foods likely cultivated an agile, mission-driven, and entrepreneurial work environment. The culture probably emphasized innovation, sustainability, and a passion for plant-based foods to compete in a dynamic market.

HQ Significance:

The headquarters was pivotal as the birthplace of the OZO brand and symbolized JBS USA's significant investment and entry into the rapidly expanding plant-based protein market. It aimed to be a center for excellence in plant-based food creation.

Values Reflected in HQ: The headquarters aimed to reflect Planterra's core values of innovation in food science, commitment to taste and quality, sustainability, and providing appealing plant-based options to consumers.

Location:

During its operational period, Planterra Foods primarily concentrated on the United States market. Its OZO brand products were distributed through retail channels and some foodservice partnerships across the U.S. While future international expansion might have been a long-term goal, its main activities were focused on establishing and growing its domestic presence.

Street Address:

1800 S. Continental Divide Road

City:

Lafayette

State/Province:

Colorado

Country:

USA