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Plano Synergy Holdings was a prominent designer, manufacturer, and marketer of outdoor equipment and accessories, primarily catering to the fishing and hunting markets. Its extensive portfolio included well-regarded brands such as Plano (known for tackle boxes and storage solutions), Frabill (fishing gear and apparel), Wildgame Innovations (game cameras and hunting technology), Barnett Crossbows, Avian-X (decoys), and Tenzing (hunting packs), among others. The company focused on delivering innovation, quality, and value to outdoor enthusiasts. In early 2021, Plano Synergy Holdings was acquired by Pure Fishing, Inc., a leading global provider of fishing tackle, lures, rods, and reels.
Served as the corporate headquarters, overseeing strategic direction, brand management, product development, marketing, sales, and administrative functions for its extensive portfolio of outdoor brands.
A modern corporate office complex, likely incorporating office spaces, meeting rooms, and possibly showroom areas for its various brands. It would have been equipped to support a large workforce focused on the outdoor industry.
The work culture at Plano Synergy likely fostered innovation and a passion for the outdoors, reflecting the interests of its customers. It would have been a collaborative environment, focused on product excellence and market leadership in the fishing and hunting sectors.
The Grand Prairie headquarters was significant as the command center for Plano Synergy during its period of substantial growth and brand portfolio expansion, solidifying its position as a major player in the outdoor products market before its acquisition.
Prior to its acquisition, Plano Synergy's brands had a substantial global footprint. Its products were distributed extensively across North America, Europe, Australia, and various other international markets. This global reach was facilitated through a robust network of retailers, distributors, and direct sales channels, ensuring that anglers, hunters, and outdoor enthusiasts worldwide had access to its diverse range of equipment and accessories.
431 E Interstate 30
Grand Prairie
Texas
USA
Address: 431 E. South Street, Plano, IL 60545
Serves as the foundational home for the Plano brand, driving innovation in storage solutions for fishing and outdoor activities. It continues to be a key facility under Pure Fishing for the Plano brand.
Address: Address details less publicly prominent, was a key office for Synergy Outdoor Collective pre-merger.
Supported the growth and operations of several hunting and outdoor brands within the Plano Synergy portfolio, particularly those originating from the Synergy Outdoor Collective.
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As of April 2025, Plano Synergy' leadership includes:
Plano Synergy has been backed by several prominent investors over the years, including:
Plano Synergy Holdings was acquired by Pure Fishing in February 2021 and no longer operates as an independent entity. Therefore, there have been no executive hires or exits specific to 'Plano Synergy' in the last 12 months. Leadership for its former brands is now managed within the Pure Fishing organization. The information below reflects key transitions around the time of the acquisition.
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Historically, companies like Plano Synergy and its constituent brands (e.g., Plano Molding) often utilized common corporate email address patterns. While current email formats for employees associated with these brands would fall under Pure Fishing's standards, typical historical structures for Plano Synergy might have included formats like first initial followed by last name, or first name separated from last name by a dot.
Common patterns included: f[last]@[companydomain].com or [first].[last]@[companydomain].com (e.g., jdoe@planosynergy.com or jane.doe@planomolding.com)
Format
tdoe@planomolding.com
Example
70%
Success rate
Angling International • July 18, 2023
Plano, a key brand formerly under Plano Synergy and now part of Pure Fishing, introduced its new EDGE V2 Jig & Bladed Bait Box. This addition to the popular EDGE storage system series features specialized compartments and Rustrictor technology, designed to protect and organize jigs and bladed baits effectively for anglers....more
Pure Fishing News Release • February 2, 2021
Pure Fishing, Inc. announced the successful completion of its acquisition of Plano Synergy Holdings, Inc. This strategic acquisition added iconic brands like Plano, Frabill, and others to Pure Fishing's extensive portfolio, aiming to strengthen its position in the global fishing and outdoor market....more
Bassmaster • March 27, 2023
Pure Fishing, the parent company of former Plano Synergy brands, announced the appointment of Dave Allen as Chief Executive Officer. Allen brings extensive experience from the outdoor and consumer products industries to lead Pure Fishing's portfolio of brands....more
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