What Does Plano Synergy Do?

Total employees122
HeadquartersGrand Prairie
Founded1932

Plano Synergy Holdings was a prominent designer, manufacturer, and marketer of outdoor equipment and accessories, primarily catering to the fishing and hunting markets. Its extensive portfolio included well-regarded brands such as Plano (known for tackle boxes and storage solutions), Frabill (fishing gear and apparel), Wildgame Innovations (game cameras and hunting technology), Barnett Crossbows, Avian-X (decoys), and Tenzing (hunting packs), among others. The company focused on delivering innovation, quality, and value to outdoor enthusiasts. In early 2021, Plano Synergy Holdings was acquired by Pure Fishing, Inc., a leading global provider of fishing tackle, lures, rods, and reels.

Where Is Plano Synergy's Headquarters?

HQ Function

Served as the corporate headquarters, overseeing strategic direction, brand management, product development, marketing, sales, and administrative functions for its extensive portfolio of outdoor brands.

Notable Features:

A modern corporate office complex, likely incorporating office spaces, meeting rooms, and possibly showroom areas for its various brands. It would have been equipped to support a large workforce focused on the outdoor industry.

Work Culture:

The work culture at Plano Synergy likely fostered innovation and a passion for the outdoors, reflecting the interests of its customers. It would have been a collaborative environment, focused on product excellence and market leadership in the fishing and hunting sectors.

HQ Significance:

The Grand Prairie headquarters was significant as the command center for Plano Synergy during its period of substantial growth and brand portfolio expansion, solidifying its position as a major player in the outdoor products market before its acquisition.

Values Reflected in HQ: The headquarters would have reflected Plano Synergy's commitment to innovation in outdoor gear, quality in manufacturing, and a deep understanding of the needs of anglers, hunters, and outdoor adventurers.

Location:

Prior to its acquisition, Plano Synergy's brands had a substantial global footprint. Its products were distributed extensively across North America, Europe, Australia, and various other international markets. This global reach was facilitated through a robust network of retailers, distributors, and direct sales channels, ensuring that anglers, hunters, and outdoor enthusiasts worldwide had access to its diverse range of equipment and accessories.

Street Address:

431 E Interstate 30

City:

Grand Prairie

State/Province:

Texas

Country:

USA

Where Else Does Plano Synergy Operate Around the World?

Plano, Illinois, USA

Address: 431 E. South Street, Plano, IL 60545

Serves as the foundational home for the Plano brand, driving innovation in storage solutions for fishing and outdoor activities. It continues to be a key facility under Pure Fishing for the Plano brand.

Broomfield, Colorado, USA

Address: Address details less publicly prominent, was a key office for Synergy Outdoor Collective pre-merger.

Supported the growth and operations of several hunting and outdoor brands within the Plano Synergy portfolio, particularly those originating from the Synergy Outdoor Collective.

Buying Intent Signals for Plano Synergy

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Plano Synergy? Meet the Executive Team

As of April 2025, Plano Synergy' leadership includes:

Tom Hurt - Chief Executive Officer (at time of acquisition in 2021)
David E. Dudick - Former Chief Executive Officer
Andrew S. Axelrod - Former Chief Financial Officer
Ryan Busbice - Former President, Wildgame Innovations / Barnett (within Plano Synergy)

Who's Investing in Plano Synergy?

Plano Synergy has been backed by several prominent investors over the years, including:

Ontario Teachers' Pension Plan (OTPP)

What Leadership Changes Has Plano Synergy Seen Recently?

Hire0
Exits0

Plano Synergy Holdings was acquired by Pure Fishing in February 2021 and no longer operates as an independent entity. Therefore, there have been no executive hires or exits specific to 'Plano Synergy' in the last 12 months. Leadership for its former brands is now managed within the Pure Fishing organization. The information below reflects key transitions around the time of the acquisition.

Departures

Tom Hurt, Tom Hurt's tenure as CEO of Plano Synergy Holdings concluded with the company's acquisition by Pure Fishing.

What Technology (Tech Stack) Is Used byPlano Synergy?

Discover the tools Plano Synergy uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Plano Synergy Email Formats and Examples

Historically, companies like Plano Synergy and its constituent brands (e.g., Plano Molding) often utilized common corporate email address patterns. While current email formats for employees associated with these brands would fall under Pure Fishing's standards, typical historical structures for Plano Synergy might have included formats like first initial followed by last name, or first name separated from last name by a dot.

Common patterns included: f[last]@[companydomain].com or [first].[last]@[companydomain].com (e.g., jdoe@planosynergy.com or jane.doe@planomolding.com)

Format

tdoe@planomolding.com

Example

70%

Success rate

What's the Latest News About Plano Synergy?

Angling InternationalJuly 18, 2023

Plano Unveils EDGE V2 Jig & Bladed Bait Box

Plano, a key brand formerly under Plano Synergy and now part of Pure Fishing, introduced its new EDGE V2 Jig & Bladed Bait Box. This addition to the popular EDGE storage system series features specialized compartments and Rustrictor technology, designed to protect and organize jigs and bladed baits effectively for anglers....more

Pure Fishing News ReleaseFebruary 2, 2021

Pure Fishing Completes Acquisition of Plano Synergy

Pure Fishing, Inc. announced the successful completion of its acquisition of Plano Synergy Holdings, Inc. This strategic acquisition added iconic brands like Plano, Frabill, and others to Pure Fishing's extensive portfolio, aiming to strengthen its position in the global fishing and outdoor market....more

BassmasterMarch 27, 2023

Pure Fishing names new CEO

Pure Fishing, the parent company of former Plano Synergy brands, announced the appointment of Dave Allen as Chief Executive Officer. Allen brings extensive experience from the outdoor and consumer products industries to lead Pure Fishing's portfolio of brands....more

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