What Does PlanITROI Do?

Total employees137
HeadquartersToronto
Founded2001

Planitroi was a Canadian technology company specializing in location intelligence, predictive analytics, and sales forecasting solutions tailored for the retail, restaurant, and real estate industries. Founded in 2015, Planitroi utilized artificial intelligence and advanced data analytics to provide businesses with actionable insights for site selection, market optimization, and strategic growth. In April 2023, Planitroi was acquired by Environics Analytics, a leading marketing and analytical services company in Canada. Planitroi's innovative technology, platform, and expertise have since been integrated into Environics Analytics' offerings, notably powering the 'PlanLocal' product suite, thereby enhancing Environics Analytics' capabilities in real estate and location-based decision-making.

Where Is PlanITROI's Headquarters?

HQ Function

Served as the primary center for Planitroi's operations, including software development (AI and predictive analytics), client services, data analysis, and strategic management prior to its acquisition.

Notable Features:

Information on specific notable features of the physical office is not publicly available. The focus was on its intellectual property and technological infrastructure.

Work Culture:

As a tech-focused company in AI and data analytics, Planitroi's work culture likely fostered innovation, collaboration, data-driven decision-making, and a dynamic environment dedicated to developing cutting-edge solutions for its clients.

HQ Significance:

The Toronto headquarters was central to the development of Planitroi's proprietary AI models and geospatial analytics platform, establishing its reputation in the Canadian location intelligence sector before its strategic acquisition by Environics Analytics.

Values Reflected in HQ: The headquarters' operations would have reflected Planitroi's core values of technological innovation, analytical rigor, customer-centric problem-solving, and expertise in data science.

Location:

While headquartered and founded in Canada, Planitroi provided its location intelligence solutions to clients across North America, helping businesses in various sectors make data-driven real estate and market strategy decisions. Its reach and capabilities are now significantly expanded through its integration with Environics Analytics, which serves a broad international client base.

Street Address:

Specific street address not publicly available for the original entity

City:

Toronto

State/Province:

Ontario

Country:

Canada

Where Else Does PlanITROI Operate Around the World?

No additional office locations available.

Buying Intent Signals for PlanITROI

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading PlanITROI? Meet the Executive Team

As of April 2025, PlanITROI' leadership includes:

Charles Tatham - President & Co-Founder
Devon Lodde - Chief Technology Officer & Co-Founder
Michelle Acorn - Chief Revenue Officer & Co-Founder

Who's Investing in PlanITROI?

PlanITROI has been backed by several prominent investors over the years, including:

Planitroi was a privately owned company prior to its acquisition by Environics Analytics. Specific details of its early-stage funding or investors are not widely publicized.

What Leadership Changes Has PlanITROI Seen Recently?

Hire0
Exits0

The most significant event for Planitroi was its acquisition by Environics Analytics in April 2023. This led to the integration of Planitroi's team and technology into Environics Analytics, with key leadership transitioning to new roles within the acquiring company.

What Technology (Tech Stack) Is Used byPlanITROI?

Discover the tools PlanITROI uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

PlanITROI Email Formats and Examples

Prior to its acquisition by Environics Analytics, Planitroi likely used standard corporate email formats based on its domain @planitroi.com. This domain is no longer active for new business communications related to the original Planitroi entity.

Common formats included [first].[last]@planitroi.com or [first_initial][last]@planitroi.com

Format

jane.doe@planitroi.com or jdoe@planitroi.com

Example

0%

Success rate

What's the Latest News About PlanITROI?

Environics AnalyticsApril 26, 2023

Environics Analytics Acquires Planitroi to Bolster its Site Selection and Real Estate Capabilities

Environics Analytics (EA) announced today its acquisition of Planitroi, a leading Canadian provider of sales forecasting and location intelligence services for retail, restaurant, and real estate. The acquisition combines Planitroi’s artificial intelligence (AI)-driven platform and deep industry expertise with EA’s comprehensive data assets and existing site selection tools, creating an unparalleled offering in the Canadian market....more

BetakitApril 26, 2023

Environics Analytics acquires Toronto-based Planitroi to bolster location intelligence offering

Toronto-based marketing and analytics company Environics Analytics has acquired Planitroi, a local company providing sales forecasting and location intelligence. The terms of the acquisition were not disclosed. Planitroi’s team will join Environics Analytics....more

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