Planetary Group is a world-renowned artist development and music promotion company, founded in 1996. They specialize in radio promotion (AAA, Non-Commercial, College, Commercial Specialty, and Canadian radio), online music PR and marketing, and sync licensing. Planetary Group offers a comprehensive suite of services designed to help artists and labels navigate the complexities of the music industry, enhance their visibility, and achieve their career goals.
Serves as the primary operational center for the company, coordinating artist campaigns, client relations, strategic partnerships, and overall business administration for their North American and international music promotion services.
The office is situated in a vibrant part of Los Angeles, providing convenient access to music industry resources, studios, and venues. Internally, it likely features collaborative workspaces conducive to creative brainstorming and campaign management.
Planetary Group fosters a passionate, dynamic, and artist-centric work culture. The team is known for its deep knowledge of diverse music genres and dedication to championing both emerging and established artists.
Its Los Angeles headquarters places Planetary Group at the heart of the US music industry, enabling direct engagement with key media, labels, and influencers, which is crucial for effective artist promotion.
While its physical offices are in Los Angeles and Boston, Planetary Group offers services with a global reach. They promote artists to radio stations across North America (USA and Canada) and run online PR campaigns that target international audiences. They work with artists from around the world seeking exposure in the North American market and can strategize for broader international impact.
180 S. Alvarado St. #200
Los Angeles
CA
USA
Address: 1286 Massachusetts Ave, #2, Cambridge, MA 02138
To provide specialized radio promotion and artist support for the Eastern United States, leveraging proximity to influential college radio stations, music venues, and industry contacts in the region. It complements the Los Angeles office by offering a bi-coastal presence.
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As of April 2025, Planetary Group' leadership includes:
Planetary Group has been backed by several prominent investors over the years, including:
Based on publicly available information, there have been no prominent executive-level hires or departures announced at Planetary Group in the past 12 months. The core leadership team appears consistent.
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Planetary Group most commonly uses the email format 'first name initial' + 'last name' @planetarygroup.com (e.g. jsmith@planetarygroup.com). Another frequently observed format is 'first name' @planetarygroup.com (e.g. john@planetarygroup.com).
first@planetarygroup.com or flast@planetarygroup.com
Format
adam@planetarygroup.com
Example
85%
Success rate
Planetary Group Blog • April 29, 2024
Planetary Group announced its roster of talented artists scheduled to perform at the FOCUS Wales 2024 festival, showcasing a diverse range of musical acts they represent and support on an international stage....more
Planetary Group Blog • March 18, 2024
Highlighting their commitment to artist exposure, Planetary Group shared the lineup of their artists performing at the Treefort Music Fest 2024, an important event for independent music....more
Planetary Group Blog • March 4, 2024
Planetary Group featured the artists from their roster who performed at the influential SXSW 2024 music festival, underscoring their role in connecting talent with key industry showcases....more
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