What Does Planetary Group Do?

Total employees35
HeadquartersWest Hollywood
Founded1996

Planetary Group is a renowned artist development, music publicity, and radio promotion company founded in 1996. They specialize in crafting tailored campaigns for a diverse range of artists, from emerging talents to established acts, across various genres. Their services aim to secure media coverage, radio airplay, and enhance overall artist visibility in the competitive music landscape, primarily focusing on North American markets.

Where Is Planetary Group's Headquarters?

HQ Function

Serves as the main operational base, coordinating national music publicity and radio promotion campaigns, fostering artist relationships, and developing strategic media outreach.

Notable Features:

Strategically situated in West Hollywood, amidst a high concentration of music labels, studios, and media outlets, facilitating industry networking and collaboration.

Work Culture:

A creative, dynamic, and results-driven environment where passion for music and artist development fuels a collaborative approach to achieving media visibility and radio airplay for clients.

HQ Significance:

Its West Hollywood location provides critical access to the US music industry's epicenter, enabling direct engagement with key stakeholders, media professionals, and trendsetters.

Values Reflected in HQ: The headquarters' operations reflect Planetary Group's commitment to artist advocacy, strategic media engagement, innovative promotion, and a deep understanding of the evolving music landscape.

Location:

Planetary Group primarily operates within North America, offering comprehensive music publicity and radio promotion services across the United States and Canada. While their physical offices are in the US (Los Angeles and Boston), their campaigns are designed to reach audiences continent-wide. They frequently collaborate with international artists seeking to build their presence and connect with fans in these key North American markets.

Street Address:

1140 N. La Brea Ave

City:

West Hollywood

State/Province:

CA

Country:

USA

Where Else Does Planetary Group Operate Around the World?

Boston, MA, USA

Address: 89 South Street, Suite 502, Boston, MA 02111

To provide dedicated support, strategic outreach, and localized expertise for artists and labels targeting audiences and media outlets on the East Coast, complementing the West Coast headquarters' efforts.

Buying Intent Signals for Planetary Group

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Planetary Group? Meet the Executive Team

As of April 2025, Planetary Group' leadership includes:

Adam Lewis - Founder & President
Desiree Vaniecia - Head of Publicity
Chris Palmer - Head of Radio Promotion
Angelica Rodriguez - Director of Creative Sync Licensing

Who's Investing in Planetary Group?

Planetary Group has been backed by several prominent investors over the years, including:

Planetary Group is a privately held company. Specific investor information is not publicly disclosed.

What Leadership Changes Has Planetary Group Seen Recently?

Hire0
Exits0

No significant executive team changes, new hires, or departures have been publicly announced by Planetary Group in the last 12 months, indicating stability within its core leadership.

What Technology (Tech Stack) Is Used byPlanetary Group?

Discover the tools Planetary Group uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Planetary Group Email Formats and Examples

Planetary Group likely uses standard professional email formats for their communications. The most common patterns observed for companies in this sector are [first_initial][last]@[companydomain].com or [first]@[companydomain].com.

[first_initial][last]@planetarygroup.com (e.g., jdoe@planetarygroup.com) OR [first]@planetarygroup.com (e.g., jane@planetarygroup.com)

Format

alewis@planetarygroup.com (example for Adam Lewis)

Example

80%

Success rate

What's the Latest News About Planetary Group?

Planetary Group Official Website • October 24, 2023

Planetary Group Client Low Cut Connie Achieves #1 Most Added at Non-Comm Radio

Planetary Group highlighted a significant success for their client, Low Cut Connie, whose single 'Are You Gonna Run?' became the #1 most added track at Non-Commercial radio. This achievement underscores the effectiveness of Planetary Group's targeted radio promotion strategies and strong relationships with radio programmers....more

Planetary Group Official Website • July 18, 2023

Planetary Group Showcases New Music Videos from Roster Clients

Planetary Group regularly promotes new releases from their diverse client roster. In July 2023, they featured a collection of new music videos, demonstrating their ongoing commitment to maximizing visibility for artists through various media channels, including online video platforms....more

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