What Does Planet X Bikes Do?

Total employees24
HeadquartersRotherham
Founded1987

Planet X Bikes is a UK-based, direct-to-consumer bicycle company renowned for offering high-performance road, gravel, mountain, track, and time-trial bikes, components, and accessories at competitive prices. They emphasize in-house design and a strong online retail model, catering to cycling enthusiasts and competitive athletes globally. The company has a reputation for innovation and value, particularly with their carbon fibre and titanium frames.

Where Is Planet X Bikes's Headquarters?

HQ Function

Serves as the central hub for operations, including design, assembly, warehousing, sales, customer support, a large showroom, and administration for Planet X Bikes.

Notable Features:

A modern 15,000 sq ft. facility within the Ignite Business Park, featuring a significant showroom space alongside warehousing and assembly areas, optimized for their direct-to-consumer model.

Work Culture:

A dynamic and fast-paced environment, likely driven by a collective passion for cycling. The culture probably emphasizes efficiency, product knowledge, innovation, and direct customer engagement, reflecting its direct-to-consumer roots.

HQ Significance:

The Rotherham headquarters is the nerve center of Planet X Bikes' UK and international operations. It underpins their direct-to-consumer business model, product development pipeline, and brand presence.

Values Reflected in HQ: The headquarters reflects values of efficiency, innovation in cycling technology, accessibility (through its showroom and direct model), and a commitment to providing value to cycling enthusiasts.

Location:

Planet X Bikes has a significant global presence primarily driven by its robust e-commerce platform, shipping bikes, frames, components, and apparel to customers worldwide. While its physical operations are centered in the UK, its sales and customer support functions cater to an international market, supporting cyclists in numerous countries.

Street Address:

Unit 3 Ignite Business Park, Magna Way

City:

Rotherham

State/Province:

South Yorkshire

Country:

United Kingdom

Where Else Does Planet X Bikes Operate Around the World?

No additional office locations available.

Buying Intent Signals for Planet X Bikes

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Planet X Bikes? Meet the Executive Team

As of April 2025, Planet X Bikes' leadership includes:

Richard Mostyn-Owen - Founder / Director
Nathan Winch - Director (CEO of Winch & Co, Parent Company)
Shaun Harte - Director (Winch & Co Representative)

Who's Investing in Planet X Bikes?

Planet X Bikes has been backed by several prominent investors over the years, including:

Winch & Co.

What Leadership Changes Has Planet X Bikes Seen Recently?

Hire0
Exits0

The executive team at Planet X Bikes has maintained stability over the past 12 months, following the integration period after the acquisition by Winch & Co. in late 2020/early 2021. No major public announcements of new hires or departures at the executive level have been made recently.

What Technology (Tech Stack) Is Used byPlanet X Bikes?

Discover the tools Planet X Bikes uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Planet X Bikes Email Formats and Examples

Planet X Bikes likely utilizes common professional email formats. Based on standard practices for UK companies and patterns observed for similar businesses, a likely format involves the first name and last name separated by a dot.

[first].[last]@planetx.co.uk

Format

john.doe@planetx.co.uk

Example

80%

Success rate

What's the Latest News About Planet X Bikes?

Winch & Co. News / BikeBizMay 15, 2023

Planet X Bikes Launches Refreshed Website And New Range Following Further Investment

Winch & Co, the owners of Planet X, announced further investment into the cycling brand, including a refreshed website and the launch of a new range of bikes, aimed at enhancing customer experience and expanding product offerings....more

BikeBizMarch 27, 2023

Planet X launches new EC-130E Aero Road Frameset

Planet X announced the launch of its new EC-130E Aero Road Frameset, updating one of its popular models with new features and design improvements for enhanced aerodynamic performance....more

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