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PLANASA
What Does PLANASA Do?
Planasa is a global leader in plant research and development (R&D) and the breeding of new plant varieties, specializing in berries (strawberries, raspberries, blueberries, blackberries), asparagus, garlic, and fruit trees. The company provides innovative agricultural solutions to growers across more than 25 countries, focusing on enhancing crop quality, productivity, and sustainability. With a strong commitment to innovation, Planasa operates numerous R&D centers and nurseries worldwide to adapt varieties to local climatic conditions and market demands.
Where Is PLANASA's Headquarters?
HQ Function
The headquarters serves as the central hub for Planasa's global R&D activities, corporate management, strategic planning, and international operations coordination.
Notable Features:
State-of-the-art R&D laboratories, advanced climate-controlled greenhouses, extensive trial fields for varietal selection, and modern administrative offices.
Work Culture:
The work culture at Planasa's headquarters is driven by innovation, scientific excellence, collaboration, and a deep commitment to advancing sustainable agriculture. It fosters a dynamic environment for research and development professionals.
HQ Significance:
Planasa's headquarters is pivotal to its global strategy, acting as the nerve center for innovation in plant breeding and the development of agricultural technologies distributed worldwide.
Values Reflected in HQ: The HQ's focus on advanced research facilities reflects Planasa's commitment to innovation. Its efficient design and resource management align with sustainability, while its role as a global coordination center underscores its international outlook and collaborative spirit.
Location:
Planasa maintains a robust global presence, operating R&D centers, nurseries, and commercial offices in over 25 countries across Europe, the Americas, Africa, and Asia. Globally supported functions include advanced plant breeding and genetics research, large-scale nursery production for plant propagation, direct sales and distribution of proprietary varieties, and comprehensive technical and agronomic support to agricultural producers worldwide.
Street Address:
Ctra. San Adrián, km 1
City:
Valtierra
State/Province:
Navarra
Country:
Spain
Where Else Does PLANASA Operate Around the World?
Watsonville, CA, USA
Address: 190 Alcanfores St, Watsonville, CA 95076, USA
To develop and supply advanced berry genetics and plant material to the significant North American agricultural sector, enhancing grower productivity and fruit quality.
Jacona, Michoacán, Mexico
Address: Carretera Jacona-Jiquilpan Km. 4 S/N, Jacona, Michoacán, CP 59800, México
To support Mexico's role as a leading global berry exporter by providing superior plant varieties and agronomic expertise, primarily for supply to the US and other international markets.
Kunming, Yunnan, China
Address: Planasa (Kunming) Agricultural Technology Co., Ltd., Kunming, Yunnan Province, China
To expand Planasa's footprint in the rapidly growing Asian market, introducing innovative varieties and agricultural practices to Chinese fruit producers.
Lalla Mimouna, Kénitra Province, Morocco
Address: Planasa Morocco SARL AU, Douar Oulad Ali, Lalla Mimouna, Province Kénitra, Morocco
To supply high-quality plant material to growers in Morocco, other North African countries, and Southern Europe, supporting the region's fruit export industry.
Buying Intent Signals for PLANASA
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading PLANASA? Meet the Executive Team
As of April 2025, PLANASA' leadership includes:
Who's Investing in PLANASA?
PLANASA has been backed by several prominent investors over the years, including:
What Leadership Changes Has PLANASA Seen Recently?
In the past year, Planasa notably strengthened its financial leadership with the appointment of David Marquis as the new Chief Financial Officer in October 2023, succeeding Francisco Jimenez.
Departures
New Appointments:
What Technology (Tech Stack) Is Used byPLANASA?
Discover the tools PLANASA uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
PLANASA Email Formats and Examples
Planasa primarily utilizes an email format combining the employee's first initial followed by their last name. While this is the most common structure, other formats might be used in specific cases or regions.
[first_initial][last]@planasa.com
Format
jdoe@planasa.com
Example
85%
Success rate
What's the Latest News About PLANASA?
Planasa Official Website • March 20, 2024
Planasa Advances Low-Chill Blueberry Variety Development
Planasa is making significant strides in breeding new blueberry varieties that require fewer chill hours, enabling cultivation in warmer climates and extending the growing season for producers worldwide. This innovation aims to meet increasing global demand and support growers in new regions....more
Planasa Official Website • January 30, 2024
Planasa's RedSayra Strawberry Wins Flavour of the Year Award Again
The RedSayra strawberry variety, developed by Planasa, has been honored with the 'Flavour of the Year' award in Spain for the second consecutive year. This recognition underscores the variety's exceptional taste, aroma, and texture, as validated by consumer testing....more
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