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Plaid
What Does Plaid Do?
Plaid is a financial technology company that builds data transfer networks to power fintech and digital finance products. It allows consumers to securely connect their bank accounts to financial apps and services. Plaid's platform is used by thousands of developers and businesses, from startups to large enterprises like Venmo, SoFi, and Betterment, to enable a wide range of financial services, including payments, lending, personal finance management, and investment tracking. Their mission is to unlock financial freedom for everyone by democratizing financial services through technology.
Where Is Plaid's Headquarters?
HQ Function
The San Francisco headquarters serves as the central hub for Plaid's executive leadership, core engineering teams, product development, design, marketing, sales, and corporate operations.
Notable Features:
The office is a modern tech workspace designed to foster collaboration and innovation, featuring open floor plans, breakout spaces, and amenities common in leading Silicon Valley companies. It likely emphasizes a clean, functional aesthetic.
Work Culture:
Plaid's HQ work culture is known for being fast-paced, engineering-driven, and mission-focused. There's a strong emphasis on collaboration, problem-solving, and building impactful products that empower developers and consumers in the financial space.
HQ Significance:
Its location in San Francisco places Plaid at the epicenter of the tech world, providing access to top-tier talent, venture capital, and a vibrant ecosystem of technology partners and financial institutions.
Values Reflected in HQ: The headquarters likely reflects Plaid's values of innovation, transparency, impact, and customer-centricity, creating an environment conducive to building the future of financial services.
Location:
Plaid primarily supports financial data connectivity in the United States, Canada, the United Kingdom, Ireland, France, Spain, Germany, and the Netherlands. Its global functions include distributed engineering teams, product development focused on localization, international sales and partnerships, customer support tailored to regional needs, and navigating diverse regulatory landscapes to expand its network.
Street Address:
1098 Harrison St
City:
San Francisco
State/Province:
CA
Country:
USA
Where Else Does Plaid Operate Around the World?
New York, NY/USA
Address: Specific street address not broadly publicized; located in Manhattan.
Serves as a major hub for East Coast operations, client relations, and tapping into the rich financial talent pool of New York City.
Salt Lake City, UT/USA
Address: Specific street address not broadly publicized; located in the Salt Lake City metropolitan area.
Provides operational scale, access to a growing tech talent pool, and supports various engineering and customer-facing functions.
London, UK
Address: Specific street address not broadly publicized; located in Central London.
Acts as a gateway to the European fintech ecosystem, driving growth and product localization across the continent.
Amsterdam, Netherlands
Address: Specific street address not broadly publicized; located in Amsterdam.
Strategic location within the EU for talent acquisition, regulatory navigation, and fostering relationships with European financial partners and customers.
Buying Intent Signals for Plaid
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading Plaid? Meet the Executive Team
As of April 2025, Plaid' leadership includes:
Who's Investing in Plaid?
Plaid has been backed by several prominent investors over the years, including:
What Leadership Changes Has Plaid Seen Recently?
Plaid has made strategic leadership appointments and seen some transitions over the past year, particularly focused on strengthening its product, sales, and international leadership to support continued growth and market expansion. No major C-level exits were widely publicized.
New Appointments:
What Technology (Tech Stack) Is Used byPlaid?
Discover the tools Plaid uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Plaid Email Formats and Examples
Plaid typically uses a few common email formats for its employees. The most prevalent are [first_name]@plaid.com and [first_initial][last_name]@plaid.com. Variations might exist for specific departments or individuals.
[first]@plaid.com or [first_initial][last]@plaid.com
Format
jane@plaid.com or jdoe@plaid.com
Example
80%
Success rate
What's the Latest News About Plaid?
American Banker • May 1, 2024
Plaid and U.S. Bank expand data access agreement
Plaid and U.S. Bank have broadened their existing agreement, enabling more of the bank's customers to securely share their financial data with third-party apps and services that use Plaid's platform via API-based connections, enhancing reliability and security....more
Plaid Blog • April 24, 2024
Plaid news title: Identity verification meets instant account linking with new Plaid features
Plaid announced new features that integrate identity verification more seamlessly with its account linking process, aiming to improve onboarding conversion rates and reduce fraud for its customers....more
TechCrunch • October 25, 2023
Plaid news title: Plaid launches Beacon, an anti-fraud network for fintechs
Plaid introduced Beacon, a new anti-fraud network that allows financial institutions and fintech companies to share fraud intelligence more effectively. The goal is to help combat account takeovers and other fraudulent activities across the digital finance ecosystem....more
Plaid Blog • September 19, 2023
Plaid news title: Plaid expands to Germany, its latest market in Europe
Plaid announced its official launch in Germany, expanding its open finance solutions to one of Europe's largest markets. This move allows German consumers to connect their bank accounts to a growing number of local and global fintech apps powered by Plaid....more
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