What Does Placer.ai Do?

Total employees821
HeadquartersLos Altos
Founded2018

Placer.ai is an advanced foot traffic analytics and location intelligence platform. It empowers professionals in retail, commercial real estate, CPG, and civic planning by providing instant insights into any physical place. The platform helps users understand consumer behavior, competitor performance, and market dynamics by analyzing anonymized location data from a vast panel of mobile devices. This enables data-driven decision-making for site selection, tenanting, investment, and optimizing operations.

Where Is Placer.ai's Headquarters?

HQ Function

The headquarters serves as the central hub for executive leadership, corporate strategy, product management, marketing, sales operations, and core administrative functions.

Notable Features:

A modern, open-office layout designed to foster collaboration and innovation, equipped with state-of-the-art technology and amenities typical of Silicon Valley tech companies.

Work Culture:

The work culture at Placer.ai's headquarters is dynamic, fast-paced, and data-driven, encouraging innovation, teamwork, and a strong focus on solving customer challenges. Employees often describe it as collaborative with opportunities for growth.

HQ Significance:

Its Silicon Valley location provides Placer.ai with crucial access to a rich talent pool, technological innovations, venture capital, and a network of industry partners and clients.

Values Reflected in HQ: The headquarters likely reflects Placer.ai's core values such as innovation (through a stimulating environment), collaboration (via open-plan design), and data-centricity (supported by advanced tech infrastructure).

Location:

Placer.ai supports its global client base primarily through its main offices in Los Altos, California (USA) and its R&D center in Tel Aviv, Israel. These locations drive product development, R&D, sales, marketing, and customer success operations. While physical office presence is concentrated, Placer.ai's platform and data services are utilized by clients internationally across various sectors.

Street Address:

201 S San Antonio Rd Ste 200

City:

Los Altos

State/Province:

CA

Country:

USA

Where Else Does Placer.ai Operate Around the World?

Tel Aviv, Israel

Address: R&D Center, Tel Aviv (Specific street address not publicly detailed)

Serves as a key center for technological innovation and product development, supporting Placer.ai's global platform with advanced data analytics capabilities and tapping into the EMEA talent pool.

Buying Intent Signals for Placer.ai

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Placer.ai? Meet the Executive Team

As of April 2025, Placer.ai' leadership includes:

Koby Rotay - Co-Founder & CEO
Noam Ben-Zvi - Co-Founder & President
Ofir Lemel - Co-Founder & CPO (Chief Product Officer)
Zohar Bar-Yehuda - Co-Founder & CTO (Chief Technology Officer)
Cheli Gutman - CFO (Chief Financial Officer)
Oded Fossfeld - CRO (Chief Revenue Officer)
Wayne Caparas - CCO (Chief Customer Officer)
Ethan Chernofsky - SVP Marketing

Who's Investing in Placer.ai?

Placer.ai has been backed by several prominent investors over the years, including:

Fifth Wall
GGVC
Activant Capital
Khosla Ventures
JBV Capital
Aleph
Reciprocal Ventures
Entrée Capital
StageOne Ventures
WndrCo

What Leadership Changes Has Placer.ai Seen Recently?

Hire1
Exits0

Placer.ai has recently focused on strengthening its executive leadership to support rapid growth and customer engagement. Notably, the company appointed its first Chief Customer Officer in early 2024. No major executive departures have been publicly announced in the last 12 months.

New Appointments:

Wayne Caparas, Wayne Caparas joined Placer.ai as the company's inaugural Chief Customer Officer, tasked with scaling customer-facing operations and strategy.

What Technology (Tech Stack) Is Used byPlacer.ai?

Discover the tools Placer.ai uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Placer.ai Email Formats and Examples

Placer.ai commonly uses an email format based on employee names. The most prevalent pattern appears to be the employee's first name followed by '@placer.ai'. While other formats like [first].[last]@placer.ai might exist, the [first]@placer.ai pattern is frequently observed for key personnel.

[first]@placer.ai

Format

example: koby@placer.ai

Example

85%

Success rate

What's the Latest News About Placer.ai?

PR Newswire • March 12, 2024

Placer.ai Announces $100 Million Series D Funding Led by Fifth Wall

Placer.ai, the leader in location analytics and foot traffic data, today announced it has secured $100 million in Series D funding. The round was led by Fifth Wall, with participation from existing investors including GGVC, Activant Capital, Khosla Ventures, JBV Capital, and Aleph....more

Business Wire • January 10, 2024

Placer.ai Appoints Wayne Caparas as First Chief Customer Officer

Placer.ai announced the appointment of Wayne Caparas as the company’s first Chief Customer Officer (CCO). Caparas will be responsible for leading Placer.ai’s customer success, support, and services teams to further enhance customer value and experience....more

Placer.ai Blog • February 27, 2024

Placer.ai Blog: The Secret Sauce Behind Successful Restaurant Expansion in 2024

Placer.ai's blog discusses how location intelligence is critical for restaurant chains looking to expand in 2024, highlighting data-driven strategies for site selection, understanding trade areas, and identifying target demographics for optimal growth....more

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