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PlacePass is a travel technology company that set out to transform the way people discover and book in-destination experiences, offering a wide selection of tours, activities, and attractions worldwide. Founded in 2015, PlacePass developed a platform to aggregate and provide seamless booking for these experiences. In October 2017, PlacePass was acquired by Marriott International, and its technology now powers Marriott Bonvoy Activities. This integration enables Marriott guests and Bonvoy members to easily book unique experiences during their travels, enhancing the overall travel journey by providing curated and memorable activities.
Served as the main center for product development, software engineering, business operations, marketing, and partner relationship management for the PlacePass platform.
Located within the Kendall Square area, known for its high concentration of tech startups and biotech companies, likely offering a dynamic and collaborative co-working or office environment. Specific architectural details of their direct office space are not widely publicized.
As a venture-backed startup, PlacePass likely fostered an innovative, agile, and fast-paced work culture. Emphasis would have been on technological excellence, user experience, and disrupting the traditional tours and activities market.
The Cambridge location provided PlacePass with access to a rich talent pool from nearby universities like MIT and Harvard, proximity to venture capital, and a vibrant tech ecosystem, which were crucial for its growth and development as a travel technology innovator.
While PlacePass as an independent company was US-based, its platform and technology were designed from the outset to support a global inventory of tours and activities. Now, as the technological backbone of Marriott Bonvoy Activities, its reach is truly global. The service offers bookable experiences in thousands of destinations across numerous countries where Marriott International has a presence, providing a worldwide selection to travelers. This includes supporting customers and integrating with activity partners on an international scale.
One Main Street
Cambridge
Massachusetts
USA
Address: N/A
N/A
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As of April 2025, PlacePass' leadership includes:
PlacePass has been backed by several prominent investors over the years, including:
No specific public announcements regarding executive hires or exits for a standalone 'PlacePass' entity have been made in the last 12 months. Since its acquisition by Marriott International in 2017, PlacePass has been fully integrated, and leadership roles related to its technology are within Marriott's structure. Major leadership transitions occurred around the time of the acquisition.
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Prior to its acquisition by Marriott, PlacePass likely utilized common startup email address formats. After the acquisition, official communications related to the technology would transition to Marriott's corporate email system (e.g., @marriott.com). The formats listed below are based on typical patterns for companies like PlacePass during its independent operation. The placepass.com domain may no longer be active for email.
[first].[last]@placepass.com or [first_initial][last]@placepass.com
Format
john.doe@placepass.com or jdoe@placepass.com
Example
60%
Success rate
PhocusWire • January 10, 2023
Marriott International highlighted the ongoing success and expansion of its tours and activities segment offered through Marriott Bonvoy, which is significantly powered by the technology platform acquired from PlacePass. This growth underscores increasing traveler demand for unique local experiences and the effective integration of PlacePass's capabilities....more
Marriott News Center • October 26, 2017
Marriott International announced its agreement to acquire PlacePass, a leading technology and meta-search platform for in-destination tours and activities. The acquisition aimed to provide Marriott guests with a comprehensive selection of curated experiences and enhance its loyalty offerings by integrating seamless booking of attractions and activities....more
TechCrunch • October 26, 2017
TechCrunch reported on Marriott's acquisition of PlacePass, detailing how the move positions Marriott to compete in the rapidly growing market for tours and activities by leveraging PlacePass's technology to offer a wide array of bookable experiences to its customers....more
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