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PLACE
What Does PLACE Do?
PlaceIQ is a leading data and technology company that provides location intelligence solutions, enabling businesses to make informed decisions by understanding real-world consumer movement. Their platform leverages mobile location data, mapping, and analytics to offer insights for advertising, measurement, and business strategy. In May 2022, PlaceIQ was acquired by Precisely, a global leader in data integrity, to enhance Precisely's data enrichment and location intelligence offerings. PlaceIQ's technology helps brands connect with audiences, measure campaign effectiveness, and understand offline consumer behavior.
Where Is PLACE's Headquarters?
HQ Function
Serves as a key hub for PlaceIQ's location intelligence operations, product development, engineering, and sales, now integrated within Precisely's structure.
Notable Features:
Modern office space designed for collaboration and innovation, located in a vibrant tech-centric neighborhood. Features are typical of contemporary tech offices, focusing on open layouts and agile workspaces.
Work Culture:
Historically, PlaceIQ fostered a dynamic, data-driven, and innovative work culture. Post-acquisition by Precisely, the culture likely integrates elements of Precisely's broader corporate environment while retaining a specialized focus on cutting-edge location technology.
HQ Significance:
Strategically located in New York City, providing access to a rich talent pool in technology, data science, and marketing, and proximity to major clients and partners.
Values Reflected in HQ: The New York hub reflects values of innovation, data-centric decision-making, and market leadership in location-based insights. These values continue to be important within the Precisely organization.
Location:
While PlaceIQ's physical offices were primarily in the United States, its location data and intelligence solutions have applications for businesses operating globally. As part of Precisely, its technologies contribute to a broader international portfolio, supporting clients worldwide with data integrity and enrichment, including location-based insights.
Street Address:
11 E 26th St, 15th Floor
City:
New York
State/Province:
NY
Country:
USA
Where Else Does PLACE Operate Around the World?
Chicago, IL, USA
Address: Specific street address not broadly publicized; general office presence.
To serve as a key hub for PlaceIQ's operations and client engagement in the Central United States.
Los Angeles, CA, USA
Address: Specific street address not broadly publicized; general office presence.
To expand PlaceIQ's footprint and service capabilities on the West Coast, a significant market for digital advertising and technology.
Detroit, MI, USA
Address: Specific street address not broadly publicized; general office presence.
To cater specifically to the unique data and analytics needs of the automotive sector and surrounding industries in the region.
Buying Intent Signals for PLACE
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading PLACE? Meet the Executive Team
As of April 2025, PLACE' leadership includes:
Who's Investing in PLACE?
PLACE has been backed by several prominent investors over the years, including:
What Leadership Changes Has PLACE Seen Recently?
The most significant recent development was the acquisition of PlaceIQ by Precisely in May 2022. This led to leadership transitions, with PlaceIQ's executive team integrating or moving to new roles. Duncan McCall, former CEO, transitioned to a strategic advisor role at Precisely post-acquisition.
Departures
New Appointments:
What Technology (Tech Stack) Is Used byPLACE?
Discover the tools PLACE uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
PLACE Email Formats and Examples
While PlaceIQ is now part of Precisely, historical email formats for PlaceIQ often followed common corporate patterns. For communication related to PlaceIQ's products/services within Precisely, using Precisely's communication channels is recommended. Historically, a likely format was [first_initial][last]@[companyname].com.
[first_initial][last]@placeiq.com (e.g., jdoe@placeiq.com) or [first].[last]@placeiq.com (e.g., jane.doe@placeiq.com)
Format
jdoe@placeiq.com
Example
75%
Success rate
What's the Latest News About PLACE?
Precisely.com • May 10, 2022
Precisely Acquires Location Intelligence Leader PlaceIQ
Precisely announced the acquisition of PlaceIQ, a leader in location intelligence. The deal aims to combine PlaceIQ's expertise in movement and location data with Precisely's data integrity software and enrichment capabilities....more
PlaceIQ Blog (archived context) • February 2, 2021
PlaceIQ Introduces Landmrk, the Industry’s Premier Location Data as a Service Offering
PlaceIQ launched Landmrk, a Data as a Service (DaaS) offering designed to provide businesses with direct access to its movement and location data for advanced analytics and insights. This highlighted PlaceIQ's innovation in making location intelligence more accessible prior to its acquisition....more
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