HQ Function

Serves as the primary administrative, R&D, and manufacturing hub for Pirelli in North America. It oversees operations, strategy, and production for the U.S. and Canadian markets, particularly for high-performance and premium tires.

Notable Features:

The campus includes a state-of-the-art tire manufacturing plant utilizing Pirelli’s MIRS (Modular Integrated Robotized System) technology, an advanced R&D center focused on tire innovation for the local market, and modern office facilities.

Work Culture:

The work culture at Pirelli North America emphasizes innovation, performance, quality, and sustainability. It fosters a collaborative environment with a strong focus on technological advancement and employee development, reflecting Pirelli's global standards.

HQ Significance:

The Rome, GA headquarters is critical for Pirelli's strategic positioning in the North American market. It allows for localized production, responsive R&D, and strengthened relationships with North American automotive manufacturers and consumers.

Values Reflected in HQ: The headquarters' advanced technology, focus on high-quality production, and R&D capabilities reflect Pirelli's core values of innovation, performance, and excellence. Sustainability initiatives at the plant also underscore Pirelli's commitment to responsible manufacturing.

Location:

Pirelli Tire North America is a crucial component of Pirelli's extensive global network, which spans numerous countries with manufacturing plants, R&D centers, and commercial offices. The North American operations support Pirelli's worldwide strategy by focusing on the high-value tire segment, contributing to global R&D efforts with insights from the local market, managing OE partnerships with major North American automakers, and adapting global brand strategies for regional consumers. This integration ensures that global innovations are localized and that regional successes contribute to Pirelli's overall international strength.

Street Address:

100 Pirelli Drive

City:

Rome

State/Province:

Georgia

Country:

USA