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Pirate Life Brewing is an acclaimed Australian craft brewery founded in Adelaide in 2014 by Michael Cameron, Jack Cameron, and Jared 'Red' Proudfoot. Renowned for its hop-forward beers, particularly IPAs and Pale Ales, the company has rapidly grown to become a significant name in the Australian craft beer scene. They emphasize quality ingredients, robust flavours, and a distinctive brand identity centered around adventure and craftsmanship. Since 2017, Pirate Life has been part of Carlton & United Breweries (CUB), which is owned by Asahi Group Holdings. This acquisition has allowed for expanded production and distribution while the brand aims to maintain its craft ethos and innovative spirit.
Primary brewing operations, packaging, national distribution hub, and flagship hospitality venue including a taproom, restaurant, bar, and event space.
State-of-the-art Krones brewing system, large-scale public taproom with multiple bars, beer garden, full-service restaurant, merchandise shop, and versatile event spaces. The facility is a significant redevelopment of a historic wool store in the Port Adelaide precinct.
A dynamic, creative, and passionate environment focused on brewing excellence, innovation, and delivering a high-quality customer experience. Likely fosters collaboration and a strong appreciation for craft beer, blended with the operational standards of a larger parent company.
Serves as the central production facility enabling large-scale output, the spiritual home of the brand, and a major hospitality destination, significantly boosting their production capacity and brand visibility since its opening in early 2019.
Pirate Life Brewing's primary market is Australia, with extensive national distribution. While not globally widespread, they have selectively exported their beers to various international markets, including New Zealand, parts of Southeast Asia, and occasionally the UK and Europe. These export activities are often supported by the broader distribution networks of its parent company, Asahi Group Holdings. Global functions are mainly centered around export sales partnerships and international brand marketing initiatives in these targeted regions.
18 Baker Street
Port Adelaide
South Australia
Australia
Address: 440 Murray St, Perth WA 6000, Australia (within the former Sony Centre/The Melbourne Hotel complex)
To establish a strong brand presence and direct-to-consumer experience in Western Australia, catering to the local market with fresh beer (some brewed on-site), food, and a distinct Pirate Life atmosphere.
Address: 139-145 Market St, South Melbourne VIC 3205, Australia
To engage with Melbourne's vibrant craft beer scene, provide a local brand touchpoint in Victoria, and serve as a venue for events and showcasing Pirate Life products.
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As of April 2025, Pirate Life Brewing' leadership includes:
Pirate Life Brewing has been backed by several prominent investors over the years, including:
No major publicly announced executive changes specifically within Pirate Life Brewing's core leadership team have been identified in the last 12 months. The co-founders continue to be actively involved in the company's operations and brand direction under Asahi/CUB ownership.
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Pirate Life Brewing likely utilizes standard professional email formats common in Australia. Based on their domain @piratelife.com.au, common patterns would involve combinations of employee names.
[first_initial][last]@piratelife.com.au
Format
jcameron@piratelife.com.au (example, speculative)
Example
70%
Success rate
craftypint.com • May 2024
Pirate Life Brewing is set to host its annual IIIPA Day, a popular event celebrating their strong India Pale Ales, featuring special releases and festivities at their Port Adelaide brewery and other venues....more
theshout.com.au • February 2024
Pirate Life Brewing marked its ninth anniversary by releasing a New Zealand Hazy IPA, 'Boilermaker Edition IX', featuring Nectaron, Superdelic, and Nelson Sauvin hops, continuing its tradition of innovative and celebratory brews....more
beerandbrewer.com • July 2023
Pirate Life Brewing was awarded the prestigious title of Champion Large Australian Brewery at the 2023 Perth Royal Beer Awards. The brewery also secured the trophy for Champion Beer with its South Coast Pale Ale....more
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