What Does Pirate Life Brewing Do?

Total employees130
HeadquartersPort Adelaide
Founded2014

Pirate Life Brewing is an acclaimed Australian craft brewery founded in Adelaide in 2014 by Michael Cameron, Jack Cameron, and Jared 'Red' Proudfoot. Renowned for its hop-forward beers, particularly IPAs and Pale Ales, the company has rapidly grown to become a significant name in the Australian craft beer scene. They emphasize quality ingredients, robust flavours, and a distinctive brand identity centered around adventure and craftsmanship. Since 2017, Pirate Life has been part of Carlton & United Breweries (CUB), which is owned by Asahi Group Holdings. This acquisition has allowed for expanded production and distribution while the brand aims to maintain its craft ethos and innovative spirit.

Where Is Pirate Life Brewing's Headquarters?

HQ Function

Primary brewing operations, packaging, national distribution hub, and flagship hospitality venue including a taproom, restaurant, bar, and event space.

Notable Features:

State-of-the-art Krones brewing system, large-scale public taproom with multiple bars, beer garden, full-service restaurant, merchandise shop, and versatile event spaces. The facility is a significant redevelopment of a historic wool store in the Port Adelaide precinct.

Work Culture:

A dynamic, creative, and passionate environment focused on brewing excellence, innovation, and delivering a high-quality customer experience. Likely fosters collaboration and a strong appreciation for craft beer, blended with the operational standards of a larger parent company.

HQ Significance:

Serves as the central production facility enabling large-scale output, the spiritual home of the brand, and a major hospitality destination, significantly boosting their production capacity and brand visibility since its opening in early 2019.

Values Reflected in HQ: Commitment to quality and consistency in brewing, innovation in beer styles, community engagement through its welcoming hospitality venue, and embracing its South Australian heritage and the revitalization of Port Adelaide.

Location:

Pirate Life Brewing's primary market is Australia, with extensive national distribution. While not globally widespread, they have selectively exported their beers to various international markets, including New Zealand, parts of Southeast Asia, and occasionally the UK and Europe. These export activities are often supported by the broader distribution networks of its parent company, Asahi Group Holdings. Global functions are mainly centered around export sales partnerships and international brand marketing initiatives in these targeted regions.

Street Address:

18 Baker Street

City:

Port Adelaide

State/Province:

South Australia

Country:

Australia

Where Else Does Pirate Life Brewing Operate Around the World?

Perth, Western Australia, Australia

Address: 440 Murray St, Perth WA 6000, Australia (within the former Sony Centre/The Melbourne Hotel complex)

To establish a strong brand presence and direct-to-consumer experience in Western Australia, catering to the local market with fresh beer (some brewed on-site), food, and a distinct Pirate Life atmosphere.

South Melbourne, Victoria, Australia

Address: 139-145 Market St, South Melbourne VIC 3205, Australia

To engage with Melbourne's vibrant craft beer scene, provide a local brand touchpoint in Victoria, and serve as a venue for events and showcasing Pirate Life products.

Buying Intent Signals for Pirate Life Brewing

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Pirate Life Brewing? Meet the Executive Team

As of April 2025, Pirate Life Brewing' leadership includes:

Michael Cameron - Co-Founder
Jack Cameron - Co-Founder
Jared Proudfoot - Co-Founder & Director of Brewing

Who's Investing in Pirate Life Brewing?

Pirate Life Brewing has been backed by several prominent investors over the years, including:

Carlton & United Breweries (CUB) / Asahi Group Holdings (Parent Company)

What Leadership Changes Has Pirate Life Brewing Seen Recently?

Hire0
Exits0

No major publicly announced executive changes specifically within Pirate Life Brewing's core leadership team have been identified in the last 12 months. The co-founders continue to be actively involved in the company's operations and brand direction under Asahi/CUB ownership.

What Technology (Tech Stack) Is Used byPirate Life Brewing?

Discover the tools Pirate Life Brewing uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Pirate Life Brewing Email Formats and Examples

Pirate Life Brewing likely utilizes standard professional email formats common in Australia. Based on their domain @piratelife.com.au, common patterns would involve combinations of employee names.

[first_initial][last]@piratelife.com.au

Format

jcameron@piratelife.com.au (example, speculative)

Example

70%

Success rate

What's the Latest News About Pirate Life Brewing?

craftypint.com • May 2024

Pirate Life Brewing Announces Annual IIIPA Day Celebration

Pirate Life Brewing is set to host its annual IIIPA Day, a popular event celebrating their strong India Pale Ales, featuring special releases and festivities at their Port Adelaide brewery and other venues....more

theshout.com.au • February 2024

Pirate Life Brewing Celebrates 9th Birthday With NZ Hazy IPA Release

Pirate Life Brewing marked its ninth anniversary by releasing a New Zealand Hazy IPA, 'Boilermaker Edition IX', featuring Nectaron, Superdelic, and Nelson Sauvin hops, continuing its tradition of innovative and celebratory brews....more

beerandbrewer.com • July 2023

Pirate Life Brewing Named Champion Large Brewery at 2023 Perth Royal Beer Awards

Pirate Life Brewing was awarded the prestigious title of Champion Large Australian Brewery at the 2023 Perth Royal Beer Awards. The brewery also secured the trophy for Champion Beer with its South Coast Pale Ale....more

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