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Piraeus Bank Romania S.A. was a commercial bank operating in Romania, previously a subsidiary of the Greek financial services company Piraeus Bank Group. It provided a comprehensive range of banking products and services to individuals, small and medium-sized enterprises (SMEs), and corporate clients across the country. In mid-2018, Piraeus Bank Group completed the sale of Piraeus Bank Romania to J.C. Flowers & Co., a U.S.-based private equity firm. Following the acquisition, Piraeus Bank Romania was rebranded and now operates as First Bank S.A.
The headquarters served as the central command for all strategic, operational, and administrative functions of Piraeus Bank Romania. This included corporate governance, risk management, product development, IT, marketing, human resources, and overseeing the national branch network.
The headquarters was likely situated in a modern office building, Piraeus Bank Tower, located in a prominent business district of Bucharest, equipped with facilities to support extensive banking operations and executive management.
As part of an international banking group, the work culture at Piraeus Bank Romania's headquarters likely emphasized professionalism, ethical conduct, customer focus, regulatory compliance, and performance-driven results, integrating Romanian business practices with the Piraeus Bank Group's corporate standards.
The headquarters was crucial as it symbolized Piraeus Bank Group's operational base and commitment to the Romanian market. It was the core of its service delivery, expansion strategy, and brand presence in Romania until the 2018 acquisition.
Piraeus Bank Romania was a subsidiary of Piraeus Bank Group, a financial organization headquartered in Athens, Greece. Around the time of Piraeus Bank Romania's operation and prior to its sale in 2018, Piraeus Bank Group maintained an international presence focused mainly in Southeastern Europe and the Eastern Mediterranean. This included operations in countries such as Cyprus, Bulgaria, Albania, Serbia, and Ukraine, alongside representative offices or branches in major financial centers like London (UK) and Frankfurt (Germany). The Group offered a wide range of financial services, including retail banking, corporate and investment banking, and asset management across these international markets.
Șoseaua Nicolae Titulescu nr. 1 (Piraeus Bank Tower), Sector 1
Bucharest
Bucharest
Romania
Address: Multiple branch locations throughout the capital city.
To maximize market penetration in Romania's economic and administrative center, offering a full suite of banking products and services.
Address: Key branch locations in major commercial areas.
To serve the growing financial needs of one of Romania's largest cities and a key economic development pole.
Address: Branch presence in strategic city locations.
To tap into the economic potential and provide financial services to a historically entrepreneurial region of Romania.
Address: Branch network covering important zones.
To establish a strong presence in eastern Romania, catering to the local market demands and supporting regional development.
Address: Branches serving the city and port area.
To support the economic activities related to maritime trade, logistics, tourism, and the broader Dobrogea region.
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As of April 2025, Piraeus Bank Romania' leadership includes:
Piraeus Bank Romania has been backed by several prominent investors over the years, including:
The acquisition of Piraeus Bank Romania by J.C. Flowers & Co. in 2018 and its subsequent rebranding to First Bank led to a complete change in the executive leadership. Key executives from Piraeus Bank Romania transitioned out, and a new team was appointed to lead First Bank.
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Prior to its acquisition in 2018 and rebranding to First Bank, Piraeus Bank Romania likely used standard corporate email formats, typically combining employee names with the domain 'piraeusbank.ro'. These formats are no longer active for the former Piraeus Bank Romania operations.
[first].[last]@piraeusbank.ro or [first_initial][last]@piraeusbank.ro
Format
john.doe@piraeusbank.ro (Example, domain no longer active)
Example
0% (The domain piraeusbank.ro is inactive for Piraeus Bank Romania's former operations; emails will not be delivered.)%
Success rate
Piraeus Bank Group / Business Review Romania • December 28, 2017
Piraeus Bank Group announced it had entered into an agreement with J.C. Flowers & Co. for the sale of its entire shareholding in its Romanian subsidiary, Piraeus Bank Romania. The transaction was part of Piraeus Bank Group's restructuring plan and strategy to divest non-core assets....more
Piraeus Bank Group / Romania Insider • July 2, 2018
Piraeus Bank Group announced the successful completion of the sale of Piraeus Bank Romania S.A. to funds affiliated with J.C. Flowers III L.P., after receiving all necessary regulatory approvals from the National Bank of Romania and other relevant authorities. The bank was subsequently rebranded as First Bank....more
First Bank / Local financial media • October 16, 2018
Following its acquisition by J.C. Flowers & Co., Piraeus Bank Romania was officially rebranded as First Bank. The rebranding marked a new chapter for the bank, with a new visual identity and strategic direction under its new ownership....more
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