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Pioneer Foods is a prominent South African food and beverage manufacturer with a rich history and a diverse portfolio of iconic household brands, including Sasko, Weet-Bix, Liqui-Fruit, Ceres, White Star maize meal, and Spekko rice. Founded in 1997 through the merger of Sasko and Bokomo, the company grew to become one of the largest FMCG companies in South Africa. In March 2020, Pioneer Foods was acquired by PepsiCo, Inc., and is now a core part of PepsiCo's Sub-Saharan Africa (SSA) business. This acquisition aims to bolster PepsiCo's presence in the region and expand its product offerings. Pioneer Foods continues to operate its well-known brands, benefiting from PepsiCo's global expertise and resources while maintaining its strong local heritage.
Serves as the central administrative, strategic, and operational headquarters for the Pioneer Foods business unit within PepsiCo Sub-Saharan Africa. It oversees brand management, supply chain, finance, and other corporate functions for its extensive portfolio.
Located in Glacier Place, a modern office park known for its contemporary architecture and A-grade office facilities, providing a conducive environment for a leading FMCG company.
As part of PepsiCo, the work culture emphasizes collaboration, innovation, consumer-centricity, and talent development, guided by PepsiCo's global values adapted to the South African context. There's a focus on driving growth and operational excellence.
The headquarters is significant as the nerve center for many iconic South African brands. It represents PepsiCo's commitment to the South African market and its strategic base for operations in the Sub-Saharan Africa region.
While historically focused on Southern Africa, Pioneer Foods, now as part of PepsiCo, has an enhanced global reach. Its products are primarily distributed across South Africa and exported to several other African nations and select international markets. PepsiCo's extensive global network supports further expansion opportunities for Pioneer Foods' brands, particularly within the Sub-Saharan Africa region where PepsiCo is actively growing its footprint. Functions supported globally include brand marketing, supply chain management, and product innovation, leveraged by PepsiCo's international expertise.
Glacier Place, 1 Sportica Crescent
Tygervalley, Bellville, Cape Town
Western Cape
South Africa
Address: Neil Hare Road, Atlantis Industria, Atlantis, 7349, South Africa (Approximate for Weet-Bix factory)
Serves the national market for Weet-Bix and contributes significantly to local employment in the Atlantis industrial area. It's a key asset in Pioneer Foods' cereals division.
Address: Bon Chretin Street, Ceres, 6835, South Africa (Location of Ceres Fruit Juices operations)
Strategically located in the fertile Ceres valley, renowned for its fruit production. This plant supplies both domestic and international markets, supporting the regional agricultural economy.
Address: Multiple sites across South Africa
These facilities ensure a widespread manufacturing and distribution network, enabling fresh and timely delivery of products like bread, flour, and maize meal to communities across the nation.
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As of April 2025, Pioneer Foods' leadership includes:
Pioneer Foods has been backed by several prominent investors over the years, including:
The most significant leadership transition affecting Pioneer Foods' oversight was the appointment of Riaan Heyl as CEO of PepsiCo Sub-Saharan Africa in early 2023, succeeding Tertius Carstens who retired. This change directs the strategic leadership for all PepsiCo operations in the region, including Pioneer Foods.
Discover the tools Pioneer Foods uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
As Pioneer Foods is part of PepsiCo, employees typically use PepsiCo's corporate email format. The most common format is firstname.lastname@pepsico.com.
[first].[last]@pepsico.com
Format
jane.doe@pepsico.com
Example
90%
Success rate
Food Business Africa • March 7, 2024
PepsiCo South Africa is advancing its PepsiCo Positive (pep+) agenda by supporting 11 female farmers through its R6.5 million (US$340k) positive agriculture programme, aimed at bolstering food security and sustainable farming practices....more
Bizcommunity • November 20, 2023
PepsiCo Sub-Saharan Africa invested R300m into its Weet-Bix facility in Atlantis, Western Cape. This investment is aimed at increasing manufacturing capacity for one of South Africa's most popular breakfast cereals....more
Pioneer Foods (Press Release / Social Media) • August 31, 2023
White Star, a leading maize meal brand under Pioneer Foods, was recognized as an Icon Brand at the Ask Afrika Icon Brands Awards, highlighting its continued popularity and trust among South African consumers....more
PepsiCo • March 2, 2020
PepsiCo, Inc. announced it has successfully completed its acquisition of Pioneer Foods Group Ltd. for R110 per share in cash, (approximately US $1.7 billion), a leading food and beverage company in South Africa....more
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