What Does Pioneer Energy Do?

Total employees572
HeadquartersBurlington
Founded1956

Pioneer Energy is a well-known Canadian fuel retail brand with a significant presence in Ontario. Founded in 1956, it operates a network of gasoline stations and convenience stores, offering services like the Pioneer Bonus Bucks loyalty program. In 2021, Pioneer Energy was acquired by Parkland Corporation, a major independent supplier and marketer of fuel and petroleum products in Canada, the United States, and internationally. Pioneer Energy continues to operate under its established brand name within Parkland's Canadian division, focusing on providing quality fuel, convenience retail, and community engagement.

Where Is Pioneer Energy's Headquarters?

HQ Function

Serves as a key operational hub for the Pioneer Energy brand, overseeing retail network management, marketing, and customer loyalty programs within Ontario, under the umbrella of Parkland Corporation.

Notable Features:

Modern corporate office facilities supporting administrative, marketing, and operational teams dedicated to the Pioneer brand and broader Parkland Canadian retail activities.

Work Culture:

As part of Parkland Corporation, the culture likely emphasizes safety, customer service, operational efficiency, community engagement, and collaborative teamwork, reflecting values of a large, customer-facing retail network.

HQ Significance:

Central to maintaining the Pioneer Energy brand identity, managing its extensive retail network operations in Ontario, implementing marketing strategies, and supporting customer loyalty initiatives as part of Parkland's Canadian retail portfolio.

Values Reflected in HQ: Reflects Parkland Corporation's commitment to a strong Canadian retail presence, effective brand management, operational excellence, and customer-centric services.

Location:

Pioneer Energy's operations are primarily concentrated in Canada, specifically within the province of Ontario. As a brand under Parkland Corporation, it benefits from Parkland's broader international presence, but the Pioneer Energy branded retail sites are Canada-focused. Parkland Corporation itself has operations in Canada, the United States, and the Caribbean region.

Street Address:

4475 North Service Road

City:

Burlington

State/Province:

Ontario

Country:

Canada

Where Else Does Pioneer Energy Operate Around the World?

Various locations across Ontario, Canada

Address: Network of over 140 retail gas stations and convenience store sites.

To provide accessible fuel, automotive products, and convenience retail services to local communities throughout Ontario, upholding the Pioneer brand standards and contributing to Parkland's overall Canadian retail market share.

Buying Intent Signals for Pioneer Energy

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Pioneer Energy? Meet the Executive Team

As of April 2025, Pioneer Energy' leadership includes:

Robert Espey - President and Chief Executive Officer, Parkland Corporation
Simon Smith - President, Canada, Parkland Corporation
Francis Lapointe - Vice President, Loyalty and Marketing, Canada, Parkland Corporation

Who's Investing in Pioneer Energy?

Pioneer Energy has been backed by several prominent investors over the years, including:

Parkland Corporation (TSX: PKI) - Owner since 2021 acquisition

What Leadership Changes Has Pioneer Energy Seen Recently?

Hire1
Exits0

Executive leadership for the Pioneer Energy brand is integrated within Parkland Corporation. Relevant executive movements at Parkland, particularly within its Canadian division or marketing roles, impact the Pioneer brand.

New Appointments:

Francis Lapointe, Francis Lapointe was appointed as Vice President, Loyalty and Marketing, Canada at Parkland Corporation. This role is significant for developing strategies for brands including Pioneer Energy.

What Technology (Tech Stack) Is Used byPioneer Energy?

Discover the tools Pioneer Energy uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Pioneer Energy Email Formats and Examples

As Pioneer Energy is a brand of Parkland Corporation, business communications and email addresses for corporate staff would typically use Parkland Corporation's domain (parkland.ca). Common corporate email formats are often [first].[last]@[domain.com] or [first_initial][last]@[domain.com].

Likely [first].[last]@parkland.ca or [first_initial][last]@parkland.ca

Format

jane.doe@parkland.ca or jdoe@parkland.ca

Example

80%

Success rate

What's the Latest News About Pioneer Energy?

Parkland Corporation Investor Relations • May 2, 2024

Parkland Reports First Quarter 2024 Results Highlighting Strong Canadian Performance

Parkland Corporation announced its Q1 2024 financial results, noting strong performance in its Canadian operations, which includes the Pioneer Energy retail network. This underscores the continued contribution of its Canadian fuel and convenience brands....more

Parkland Corporation Community News • October 26, 2023

Pioneer Energy and Mobil Locations, part of Parkland, Partner with ToastyToes to Support Communities

Pioneer Energy and Mobil gas stations, under Parkland, collaborated with the ToastyToes initiative by collecting new socks for individuals facing homelessness in Ontario. This highlights the brand's ongoing commitment to local community support....more

Parkland Corporation News • March 1, 2021

Parkland Completes Acquisition of Pioneer Energy

Parkland Corporation announced the successful completion of its acquisition of Pioneer Energy, significantly expanding Parkland's retail presence in Ontario and adding a strong, established brand to its portfolio....more

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