What Does Pinnacle Systems Do?

Total employees195
HeadquartersMountain View
FoundedN/A

Pinnacle Systems, Inc. was a prominent American manufacturer of digital video hardware and software for the consumer, semi-professional, and broadcast markets. Founded in 1986, it became widely recognized for its Pinnacle Studio video editing software and various video capture cards. The company played a significant role in making video editing accessible to a broader audience. Pinnacle Systems was acquired by Avid Technology in August 2005. Subsequently, in July 2012, Avid sold Pinnacle's consumer product line, including Pinnacle Studio, Dazzle, and Pinnacle PCTV, to Corel Corporation. Corel, now rebranded as Alludo, continues to develop and market the Pinnacle Studio software line, maintaining its legacy as a feature-rich video editing solution.

Where Is Pinnacle Systems's Headquarters?

HQ Function

Served as the global headquarters, housing executive leadership, R&D, engineering, marketing, sales, and administrative functions for its video technology products.

Notable Features:

The headquarters was likely a standard Silicon Valley office park facility, designed for technology development and corporate operations. No unique architectural highlights are widely documented.

Work Culture:

As a tech company in Silicon Valley during its prime, Pinnacle Systems likely fostered an innovative, fast-paced, and engineering-driven work culture, focused on advancements in digital video technology.

HQ Significance:

Its Silicon Valley location was significant for access to talent, technology partnerships, and venture capital, positioning it at the forefront of the digital media revolution.

Values Reflected in HQ: The historical headquarters would have reflected values such as innovation in digital media, commitment to product development, and leadership in video editing technology.

Location:

Historically, Pinnacle Systems Inc. established a significant global presence with operations and distribution channels across North America, Europe, and Asia. Its products were sold in numerous countries, supported by regional offices and partners. Today, the Pinnacle brand, especially Pinnacle Studio software, continues its global reach under Alludo. The software is available worldwide through direct online sales, a network of resellers, and in multiple languages, catering to a diverse international user base of video editing enthusiasts and semi-professionals.

Street Address:

280 N Bernardo Ave

City:

Mountain View

State/Province:

CA

Country:

USA

Where Else Does Pinnacle Systems Operate Around the World?

Braunschweig, Germany (Historically)

Address: Historically, a key facility in Braunschweig, Germany, notably through the acquisition of miro Computer Products GmbH. Specific past address not readily available.

Served to strengthen Pinnacle's presence in Europe, integrate miro's technology and market share, and cater to regional customer needs.

Various International Locations (Historically)

Address: Specific addresses varied over time and are not comprehensively documented publicly.

These offices facilitated localized sales, marketing, technical support, and logistics, enabling global reach for Pinnacle's hardware and software products.

Buying Intent Signals for Pinnacle Systems

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Pinnacle Systems? Meet the Executive Team

As of April 2025, Pinnacle Systems' leadership includes:

Ajay Chopra - Co-founder and former CEO
Mark L. Sanders - Former President and CEO (at time of Avid acquisition)
Scott E. Hill - Former CFO

Who's Investing in Pinnacle Systems?

Pinnacle Systems has been backed by several prominent investors over the years, including:

Prior to its acquisition by Avid, Pinnacle Systems, Inc. was a publicly traded company on the NASDAQ stock exchange (ticker: PCLE). Its investors included a mix of institutional investors, mutual funds, and individual shareholders.
Key venture capital firms that provided early-stage funding before its IPO included Summit Partners and TA Associates.

What Leadership Changes Has Pinnacle Systems Seen Recently?

Hire0
Exits0

Pinnacle Systems as an independent corporate entity ceased to exist following its acquisition by Avid Technology in 2005 and the subsequent sale of its consumer product lines to Corel Corporation (now Alludo) in 2012. Therefore, there have been no executive new hires or exits attributable to 'Pinnacle Systems' as a standalone company in the last 12 months. Executive leadership for the Pinnacle brand now resides within Alludo.

What Technology (Tech Stack) Is Used byPinnacle Systems?

Discover the tools Pinnacle Systems uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Pinnacle Systems Email Formats and Examples

Specific historical email formats for Pinnacle Systems, Inc. are no longer active or publicly documented. For current Pinnacle brand products like Pinnacle Studio, communications are handled by Alludo (formerly Corel Corporation). Alludo's email formats typically follow common corporate patterns.

N/A for historical Pinnacle Systems. For Alludo (current owner of Pinnacle brand), common formats include: [first].[last]@alludo.com or [first_initial][last]@alludo.com.

Format

jane.doe@alludo.com (example for Alludo)

Example

75%

Success rate

What's the Latest News About Pinnacle Systems?

PCMag • February 14, 2023

Pinnacle Studio 26.1 Update Review: Powerful Video Editing Suite Continues to Evolve

Pinnacle Studio received an update to version 26.1, building upon the features of version 26. Reviews highlighted ongoing improvements in performance, stability, and feature refinements, reinforcing its position as a comprehensive video editing tool for enthusiasts and prosumers. (Note: This reflects review date; actual software update may have been slightly earlier)....more

Alludo News • September 14, 2022

Pinnacle Systems Parent Company Corel Rebrands as Alludo

Corel, the company that owns and develops the Pinnacle Studio software line, announced its official rebranding to Alludo. The new name reflects the company's expanded mission to empower knowledge workers globally with a broader suite of creative and productivity software solutions....more

PR Newswire • August 9, 2022

Pinnacle Studio 26 Ultimate Launched with Enhanced Features

Corel (now Alludo) announced the release of Pinnacle Studio 26 Ultimate, the latest version of its advanced video editing software. The update brought new features, performance enhancements, an improved user interface, and expanded creative tools aimed at delivering a more powerful and streamlined editing experience....more

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