What Does Pinnacle Cart Do?

Total employees25
HeadquartersChicago
Founded2003

PinnacleCart is a long-standing ecommerce platform providing shopping cart software and online store solutions for businesses of all sizes. Founded in 2003, it offers a feature-rich environment for creating and managing online sales, including customizable website design, product management, marketing tools, and secure payment processing. In 2021, PinnacleCart was acquired by Cart.com, a leading provider of end-to-end ecommerce-as-a-service solutions, and now operates as a key product within the Cart.com portfolio, benefiting from Cart.com's broader ecosystem of e-commerce services.

Where Is Pinnacle Cart's Headquarters?

HQ Function

Serves as a primary contact point for the PinnacleCart brand. Likely houses sales, support, or administrative functions for PinnacleCart, integrated within Cart.com's operational structure. The Merchandise Mart is a major commercial hub.

Notable Features:

Located in The Merchandise Mart, a prominent commercial building with extensive facilities and a vibrant business environment.

Work Culture:

As part of Cart.com, the work culture aligns with Cart.com's values, likely emphasizing innovation, customer success, and collaboration in the e-commerce space. The Chicago office contributes to this broader culture.

HQ Significance:

This Chicago location provides PinnacleCart with a presence in a major U.S. business center, facilitating client interactions and market access. It signifies its continued operation as a distinct brand within Cart.com.

Values Reflected in HQ: Presence in a major business hub like The Merchandise Mart reflects ambition, professionalism, and a commitment to serving a broad market, aligning with Cart.com's growth strategy.

Location:

PinnacleCart serves a global customer base through its online platform. Support and sales functions are accessible worldwide, leveraging Cart.com's infrastructure. The platform supports multiple currencies and integrations for international shipping, enabling merchants to sell globally. Cart.com's overall presence includes international capabilities and remote teams supporting global operations for its suite of products.

Street Address:

222 W Merchandise Mart Plz, Suite 1212

City:

Chicago

State/Province:

IL

Country:

USA

Where Else Does Pinnacle Cart Operate Around the World?

Austin, TX/USA

Address: 710 W Cesar Chavez St, Austin, TX 78701, USA

Serves as the central command for Cart.com's national and international operations, fostering innovation and growth in the e-commerce sector.

Buying Intent Signals for Pinnacle Cart

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Pinnacle Cart? Meet the Executive Team

As of April 2025, Pinnacle Cart' leadership includes:

Omair Tariq - Co-founder & CEO, Cart.com
Jim Jacobsen - Co-founder & Chief Business Officer, Cart.com
Saad Syed - Chief Operating Officer, Cart.com
Gary Liu - Chief Financial Officer, Cart.com
Lee Tsing (æ´¥ Lee) - Chief Technology Officer, Cart.com
Rachel Truair - Chief People Officer, Cart.com

Who's Investing in Pinnacle Cart?

Pinnacle Cart has been backed by several prominent investors over the years, including:

Oak HC/FT
PayPal Ventures
Clearco
Citi Ventures
J.P. Morgan
Silverton Partners
Mercury Fund
Moonshots Capital
Arsenal Growth
Visa

What Leadership Changes Has Pinnacle Cart Seen Recently?

Hire3
Exits0

Cart.com, the parent company of PinnacleCart, has made several key executive appointments in the last 12-18 months to strengthen its leadership team as it scales its operations, including a new CFO, CTO, and CPO.

New Appointments:

Rachel Truair, Rachel Truair appointed as Chief People Officer at Cart.com.
Lee Tsing (æ´¥ Lee), Lee Tsing appointed as Chief Technology Officer at Cart.com.
Gary Liu, Gary Liu appointed as Chief Financial Officer at Cart.com.

What Technology (Tech Stack) Is Used byPinnacle Cart?

Discover the tools Pinnacle Cart uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Pinnacle Cart Email Formats and Examples

PinnacleCart is now part of Cart.com. Email communications for company business primarily originate from @cart.com addresses. Common email formats for tech companies like Cart.com include first.last@cart.com or firstinitiallast@cart.com.

For Cart.com (parent company): [first].[last]@cart.com or [first_initial][last]@cart.com

Format

jane.doe@cart.com or jdoe@cart.com

Example

75%

Success rate

What's the Latest News About Pinnacle Cart?

PR Newswire • April 7, 2021

Cart.com Acquires PinnacleCart to Scale Ecommerce Platform Offering

Cart.com announced its acquisition of PinnacleCart, a long-standing e-commerce platform, to enhance its end-to-end e-commerce solutions. This move aims to integrate PinnacleCart's robust storefront technology into Cart.com's ecosystem....more

PinnacleCart Blog • February 13, 2024

PinnacleCart Blog: Ecommerce Security Best Practices for Your Online Store

PinnacleCart continues to provide resources and insights for e-commerce businesses, such as this blog post on e-commerce security, demonstrating its ongoing operation and support as part of Cart.com....more

Cart.com News • May 2, 2023

Cart.com Appoints Lee Tsing As Chief Technology Officer

Cart.com, parent company of PinnacleCart, strengthens its technology leadership with the appointment of Lee Tsing as CTO, overseeing technological advancements across its platforms, including those supporting PinnacleCart....more

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