What Does PinkCherry Do?

Total employees21
HeadquartersOakville
Founded2007

PinkCherry is one of North America's largest online retailers of adult novelty products, sex toys, lingerie, and sexual wellness items. Founded in 2007, the company prides itself on offering a vast selection of products, competitive pricing, discreet shipping, and a commitment to customer privacy and sexual health education. PinkCherry aims to make sexual wellness products accessible and shopping for them a comfortable and destigmatized experience for adults.

Where Is PinkCherry's Headquarters?

HQ Function

The headquarters likely manages core business operations including e-commerce management, marketing, customer service for Canada, logistics coordination, and product procurement.

Notable Features:

As a primarily e-commerce focused company, the Oakville facility is likely optimized for office space and potentially warehousing/distribution, rather than having publicly notable architectural features. Emphasis would be on operational efficiency and discretion.

Work Culture:

The work culture at PinkCherry's headquarters is anticipated to be dynamic and fast-paced, typical of an e-commerce leader. It likely fosters a progressive and open-minded environment, given the nature of its products, with a strong focus on digital innovation, customer satisfaction, and maintaining privacy.

HQ Significance:

The Oakville headquarters is significant as it underpins PinkCherry's extensive operations in the Canadian market, one of its primary territories, and serves as a key command center for its North American presence.

Values Reflected in HQ: The headquarters' operations likely reflect PinkCherry's values of accessibility, customer privacy, efficiency in delivery, and a forward-thinking approach to sexual wellness.

Location:

PinkCherry primarily operates and serves customers in North America, with dedicated websites and distribution for Canada (pinkcherry.ca) and the United States (pinkcherry.com). While its physical infrastructure (offices and warehouses) is concentrated in these two countries, its e-commerce platform allows it to reach customers globally where shipping is feasible. Functions supported include online retail, digital marketing, customer support, and extensive logistics and distribution networks tailored to its key markets.

Street Address:

600 Bronte Rd

City:

Oakville

State/Province:

Ontario

Country:

Canada

Where Else Does PinkCherry Operate Around the World?

Las Vegas, Nevada/USA

Address: 6250 Prescott Ave, Las Vegas, NV 89115, USA (Note: This appears to be a primary distribution center for US operations)

The Las Vegas facility ensures timely delivery and customer service for the significant US market, reducing shipping times and costs compared to international shipping from Canada for all US orders.

Buying Intent Signals for PinkCherry

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading PinkCherry? Meet the Executive Team

As of April 2025, PinkCherry' leadership includes:

Daniel Freedman - CEO & Co-founder

Who's Investing in PinkCherry?

PinkCherry has been backed by several prominent investors over the years, including:

Plsing (formerly Lovehoney Group, current parent company)
CalExotics (Previous owner)
TUXEDO Brands Inc. (Previous owner)

What Leadership Changes Has PinkCherry Seen Recently?

Hire0
Exits0

Specific executive movements directly within PinkCherry are not widely publicized as it operates as a brand under its parent company, Plsing. News related to Plsing's executive team would be more indicative of high-level changes affecting PinkCherry. No major PinkCherry-specific executive changes have been publicly announced in the last 12 months.

What Technology (Tech Stack) Is Used byPinkCherry?

Discover the tools PinkCherry uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

PinkCherry Email Formats and Examples

PinkCherry likely utilizes standard corporate email formats for its employees. Common structures include first name initial followed by last name, or first name separated by a dot from the last name, at their respective domains (e.g., pinkcherry.com or pinkcherry.ca).

[first_initial][last]@pinkcherry.com (e.g., jdoe@pinkcherry.com) or [first].[last]@pinkcherry.com (e.g., jane.doe@pinkcherry.com)

Format

danielf@pinkcherry.com (example based on CEO name and common format)

Example

70%

Success rate

What's the Latest News About PinkCherry?

Yahoo FinanceDecember 7, 2023

Plsing CEO on sexual wellness becoming mainstream

Nicolas Woussen, CEO of Plsing (parent company of PinkCherry), discusses the growing mainstream acceptance of sexual wellness products and the company's positioning in the market. This reflects on PinkCherry's operational environment and market strategy....more

AdNewsAugust 1, 2023

MullenLowe new AOR for sexual wellness company PLS Inc.

PLS Inc. (Plsing), the parent company of PinkCherry, appointed MullenLowe as its new creative agency of record. This partnership aims to enhance the brand's marketing and advertising efforts across its portfolio, including PinkCherry....more

Talking InfluenceOctober 26, 2023

Lovehoney Group Unveils Rebrand to Plsing, Uniting a Portfolio of Sexual Wellness Brands

Lovehoney Group, the owner of PinkCherry, announced its strategic rebrand to Plsing. The move aims to create a stronger group identity for its diverse portfolio of sexual wellness brands, enhancing its global market presence....more

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