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Pine Labs is a leading merchant commerce platform powering businesses with cutting-edge technology solutions. Founded in 1998, we offer a comprehensive suite of products including point-of-sale (POS) systems, online payment gateways, buy now pay later (BNPL) services, loyalty and rewards programs, gift card solutions, and enterprise automation. Our mission is to empower merchants of all sizes to grow their businesses by simplifying payments, enhancing customer engagement, and providing access to financial services. Pine Labs serves a diverse range of industries, from retail and e-commerce to food and beverage and financial institutions, processing billions of transactions annually across India, Southeast Asia, and the Middle East.
Serves as the central hub for Pine Labs' operations, technology development, product innovation, engineering, business strategy, and leadership for India and global markets.
Located in a modern, Grade-A tech park, offering state-of-the-art infrastructure, collaborative workspaces, and employee amenities.
Characterized by innovation, fast-paced growth, customer-centricity, and a collaborative environment that encourages learning and development. Employees often highlight the challenging yet rewarding work and opportunities for professional advancement.
The Noida headquarters is pivotal for Pine Labs' extensive operations in India, its largest market, and acts as a key center for developing solutions rolled out globally. It's a symbol of their strong foothold in the Indian fintech landscape.
Pine Labs supports a wide array of functions globally, including end-to-end payment acquiring and processing, development of innovative merchant commerce solutions (POS terminals, online payment gateways, Buy Now Pay Later), enterprise automation, gift card and loyalty programs, customer support, sales and marketing, and strategic partnerships. Their technology and services are tailored to meet the diverse needs of merchants in India, Southeast Asia (including Malaysia, Singapore, Philippines, Thailand, Indonesia) and the Middle East (including UAE, Saudi Arabia), facilitating digital transformation for businesses of all sizes.
Candor TechSpace, Plot No. B-2, Tower 6, 7th Floor, Sector 62
Noida
Uttar Pradesh
India
Address: Pine Labs Pvt. Ltd., 9th Floor, Lodha Supremus, Rd Number 22, Wagle Industrial Estate, Thane West, Thane, Maharashtra 400604, India
To serve and expand the merchant base in India's financial capital region, support regional business development, and manage key enterprise accounts.
Address: Pine Labs Sdn. Bhd. B-20-2, The Ascent Paradigm, No 1, Jalan SS7/26A, Kelana Jaya, 47301 Petaling Jaya, Selangor, Malaysia
To drive growth in the ASEAN market, adapting Pine Labs' payment and merchant commerce offerings for local merchants and payment ecosystems in Malaysia and neighboring countries.
Address: Pine Labs FZ LLC, Unit No: 3O-01-2011, Floor No: 1, Plot No: JLT-PH2-RET-R10, Jumeirah Lakes Towers, Dubai, UAE
To expand Pine Labs' footprint in the rapidly growing digital payments and merchant solutions market of the Middle East and North Africa (MENA), tailoring services for local business needs.
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
As of April 2025, Pine Labs' leadership includes:
Pine Labs has been backed by several prominent investors over the years, including:
Pine Labs has actively strengthened its leadership team over the past year with key strategic hires to drive growth in its core and emerging business lines, particularly focusing on expanding its reach in India and international markets. While major publicly announced executive exits have been minimal, the company has focused on bringing in experienced executives to fuel its next phase of expansion.
Discover the tools Pine Labs uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Pine Labs commonly uses the [first].[last]@pinelabs.com email format for its employees. This is a standard convention for many technology companies and facilitates professional communication. While other formats might exist for specific roles or legacy systems, this is the most widely recognized.
[first].[last]@pinelabs.com
Format
jane.doe@pinelabs.com
Example
85%
Success rate
Fintech Global • May 13, 2024
Pine Labs has partnered with Woohoo, the gift card technology platform of Qwikcilver, to expand its gift card solutions for merchants and consumers in Singapore. This collaboration aims to leverage Woohoo's extensive brand network and Pine Labs' merchant reach to boost the adoption of digital gift cards....more
The Economic Times • March 7, 2024
Setu, an API infrastructure company and a subsidiary of Pine Labs, received in-principle approval from the Reserve Bank of India (RBI) to operate as a Payment Aggregator. This license will allow Setu to onboard online merchants and provide them with digital payment acceptance solutions....more
Fintech News Malaysia • February 28, 2024
Pine Labs introduced its Credit Issuing platform in Malaysia, enabling banks and fintech companies to launch and manage credit card and other credit products efficiently. This move signifies an expansion of Pine Labs' issuing services in the Southeast Asian market, aiming to bolster the credit ecosystem....more
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