What Does Pine Labs Do?

Total employees5044
HeadquartersNoida
FoundedN/A

Pine Labs is a leading merchant commerce platform powering businesses with cutting-edge technology solutions. Founded in 1998, we offer a comprehensive suite of products including point-of-sale (POS) systems, online payment gateways, buy now pay later (BNPL) services, loyalty and rewards programs, gift card solutions, and enterprise automation. Our mission is to empower merchants of all sizes to grow their businesses by simplifying payments, enhancing customer engagement, and providing access to financial services. Pine Labs serves a diverse range of industries, from retail and e-commerce to food and beverage and financial institutions, processing billions of transactions annually across India, Southeast Asia, and the Middle East.

Where Is Pine Labs's Headquarters?

HQ Function

Serves as the central hub for Pine Labs' operations, technology development, product innovation, engineering, business strategy, and leadership for India and global markets.

Notable Features:

Located in a modern, Grade-A tech park, offering state-of-the-art infrastructure, collaborative workspaces, and employee amenities.

Work Culture:

Characterized by innovation, fast-paced growth, customer-centricity, and a collaborative environment that encourages learning and development. Employees often highlight the challenging yet rewarding work and opportunities for professional advancement.

HQ Significance:

The Noida headquarters is pivotal for Pine Labs' extensive operations in India, its largest market, and acts as a key center for developing solutions rolled out globally. It's a symbol of their strong foothold in the Indian fintech landscape.

Values Reflected in HQ: The headquarters' modern infrastructure, open office design (common in tech parks), and focus on technology reflect Pine Labs' commitment to innovation, collaboration, technological excellence, and fostering a forward-thinking work environment.

Location:

Pine Labs supports a wide array of functions globally, including end-to-end payment acquiring and processing, development of innovative merchant commerce solutions (POS terminals, online payment gateways, Buy Now Pay Later), enterprise automation, gift card and loyalty programs, customer support, sales and marketing, and strategic partnerships. Their technology and services are tailored to meet the diverse needs of merchants in India, Southeast Asia (including Malaysia, Singapore, Philippines, Thailand, Indonesia) and the Middle East (including UAE, Saudi Arabia), facilitating digital transformation for businesses of all sizes.

Street Address:

Candor TechSpace, Plot No. B-2, Tower 6, 7th Floor, Sector 62

City:

Noida

State/Province:

Uttar Pradesh

Country:

India

Where Else Does Pine Labs Operate Around the World?

Thane, Maharashtra, India (Mumbai Metropolitan Region)

Address: Pine Labs Pvt. Ltd., 9th Floor, Lodha Supremus, Rd Number 22, Wagle Industrial Estate, Thane West, Thane, Maharashtra 400604, India

To serve and expand the merchant base in India's financial capital region, support regional business development, and manage key enterprise accounts.

Petaling Jaya, Selangor, Malaysia (Kuala Lumpur Greater Area)

Address: Pine Labs Sdn. Bhd. B-20-2, The Ascent Paradigm, No 1, Jalan SS7/26A, Kelana Jaya, 47301 Petaling Jaya, Selangor, Malaysia

To drive growth in the ASEAN market, adapting Pine Labs' payment and merchant commerce offerings for local merchants and payment ecosystems in Malaysia and neighboring countries.

Dubai, UAE

Address: Pine Labs FZ LLC, Unit No: 3O-01-2011, Floor No: 1, Plot No: JLT-PH2-RET-R10, Jumeirah Lakes Towers, Dubai, UAE

To expand Pine Labs' footprint in the rapidly growing digital payments and merchant solutions market of the Middle East and North Africa (MENA), tailoring services for local business needs.

Buying Intent Signals for Pine Labs

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Pine Labs? Meet the Executive Team

As of April 2025, Pine Labs' leadership includes:

B Amrish Rau - Chief Executive Officer
Kush Mehra - President & Chief Business Officer
Navin Chandani - President - India and RoW Business
Anurag Srivastava - Head of Technology
Tanya Naik - Head of Online Business - India
Vijayalakshmi Swaminathan - Chief People Officer

Who's Investing in Pine Labs?

Pine Labs has been backed by several prominent investors over the years, including:

Sequoia Capital
Mastercard
Temasek Holdings
PayPal Ventures
Actis
Lone Pine Capital
Alpha Wave Global
State Bank of India
Invesco
Baron Capital Group

What Leadership Changes Has Pine Labs Seen Recently?

Hire2
Exits0

Pine Labs has actively strengthened its leadership team over the past year with key strategic hires to drive growth in its core and emerging business lines, particularly focusing on expanding its reach in India and international markets. While major publicly announced executive exits have been minimal, the company has focused on bringing in experienced executives to fuel its next phase of expansion.

New Appointments:

Navin Chandani, Navin Chandani joined Pine Labs as President, India and Rest of World (RoW) Business, to lead growth and strategy in these key markets, bringing extensive experience from the financial services sector.
Varun Vummadi, Varun Vummadi was appointed to lead and scale Pine Labs' credit issuing business across India and Southeast Asia, focusing on partnerships with banks and fintechs.

What Technology (Tech Stack) Is Used byPine Labs?

Discover the tools Pine Labs uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Pine Labs Email Formats and Examples

Pine Labs commonly uses the [first].[last]@pinelabs.com email format for its employees. This is a standard convention for many technology companies and facilitates professional communication. While other formats might exist for specific roles or legacy systems, this is the most widely recognized.

[first].[last]@pinelabs.com

Format

jane.doe@pinelabs.com

Example

85%

Success rate

What's the Latest News About Pine Labs?

Fintech GlobalMay 13, 2024

Pine Labs and Woohoo partner to enhance gift card offerings in Singapore

Pine Labs has partnered with Woohoo, the gift card technology platform of Qwikcilver, to expand its gift card solutions for merchants and consumers in Singapore. This collaboration aims to leverage Woohoo's extensive brand network and Pine Labs' merchant reach to boost the adoption of digital gift cards....more

The Economic TimesMarch 7, 2024

Pine Labs' Setu gets RBI nod for payment aggregator licence

Setu, an API infrastructure company and a subsidiary of Pine Labs, received in-principle approval from the Reserve Bank of India (RBI) to operate as a Payment Aggregator. This license will allow Setu to onboard online merchants and provide them with digital payment acceptance solutions....more

Fintech News MalaysiaFebruary 28, 2024

Pine Labs Launches Credit Issuing Platform for Banks, Fintechs in Malaysia

Pine Labs introduced its Credit Issuing platform in Malaysia, enabling banks and fintech companies to launch and manage credit card and other credit products efficiently. This move signifies an expansion of Pine Labs' issuing services in the Southeast Asian market, aiming to bolster the credit ecosystem....more

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