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Pineapple Mortgage (operated by Pineapple Financial Inc.) is a technology-focused mortgage brokerage based in Canada. They leverage innovative technology and a vast network of over 600 mortgage brokers and agents to simplify the mortgage process for Canadians. Pineapple is committed to providing trust, transparency, and tailored financial solutions for homebuyers and investors across the country.
Serves as the central hub for strategic operations, technology development (including their proprietary MyPineapple platform), marketing, and comprehensive support for Pineapple's national network of mortgage brokers.
Located in the iconic One Yonge Street complex, a landmark in Toronto's South Core financial district, offering modern office amenities, advanced technological infrastructure, and excellent accessibility.
A technology-driven, innovative, and collaborative environment focused on empowering mortgage professionals and simplifying the homeownership journey for Canadians. The culture emphasizes agility, continuous improvement, and a client-centric approach.
The headquarters' location in Toronto's financial district underscores Pineapple's commitment to the Canadian financial market and its role as a key innovator in the mortgage technology sector. It is strategically positioned for industry engagement, talent acquisition, and national operations management.
Pineapple Mortgage's operations are currently focused exclusively on serving the Canadian market. They support a comprehensive network of mortgage brokers and agents across all provinces in Canada, providing mortgage origination, technology platforms, and support services tailored to the Canadian housing market and regulatory environment.
1 Yonge Street, Suite 1801
Toronto
Ontario
Canada
Address: Operates through a distributed network of over 600 licensed mortgage brokers and agents across all Canadian provinces.
To provide accessible and expert mortgage advice and services to Canadians in urban and rural areas nationwide, leveraging local market knowledge of their broker network. Key regions of expansion and strong presence include Ontario, British Columbia, Alberta, and Quebec.
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
As of April 2025, Pineapple Mortgage' leadership includes:
Pineapple Mortgage has been backed by several prominent investors over the years, including:
In the past year, Pineapple Mortgage has strengthened its executive team with key appointments in technology and finance, reflecting its growth strategy. There was one notable departure in the finance leadership, which was promptly filled.
Discover the tools Pineapple Mortgage uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Pineapple Mortgage (Pineapple Financial Inc.) commonly uses the firstname.lastname@gopineapple.com email format for its corporate employees. The domain 'gopineapple.com' appears to be used for internal and corporate communications, while 'pineapplemortgage.com' is their primary public-facing brand website.
firstname.lastname@gopineapple.com
Format
christa.mitchell@gopineapple.com
Example
95%
Success rate
Business Wire • February 28, 2024
Pineapple Financial Inc. announced record financial results for its fiscal year 2023, highlighting significant revenue growth and expansion of its broker network. The company emphasized its technological advancements and market penetration....more
Business Wire • March 27, 2024
Pineapple Financial Inc. announced that it has granted incentive stock options to certain directors, officers, employees, and consultants of the Company, in accordance with its stock option plan....more
AccessWire • July 19, 2023
Pineapple Financial Inc. appointed Sarfraz Habib as its new Chief Technology Officer. Mr. Habib brings over two decades of experience in technology leadership and will be responsible for Pineapple's technology vision, strategy, and execution....more
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