What Does Pineapple Mortgage Do?

Total employees67
HeadquartersToronto
Founded2016

Pineapple Mortgage (operated by Pineapple Financial Inc.) is a technology-focused mortgage brokerage based in Canada. They leverage innovative technology and a vast network of over 600 mortgage brokers and agents to simplify the mortgage process for Canadians. Pineapple is committed to providing trust, transparency, and tailored financial solutions for homebuyers and investors across the country.

Where Is Pineapple Mortgage's Headquarters?

HQ Function

Serves as the central hub for strategic operations, technology development (including their proprietary MyPineapple platform), marketing, and comprehensive support for Pineapple's national network of mortgage brokers.

Notable Features:

Located in the iconic One Yonge Street complex, a landmark in Toronto's South Core financial district, offering modern office amenities, advanced technological infrastructure, and excellent accessibility.

Work Culture:

A technology-driven, innovative, and collaborative environment focused on empowering mortgage professionals and simplifying the homeownership journey for Canadians. The culture emphasizes agility, continuous improvement, and a client-centric approach.

HQ Significance:

The headquarters' location in Toronto's financial district underscores Pineapple's commitment to the Canadian financial market and its role as a key innovator in the mortgage technology sector. It is strategically positioned for industry engagement, talent acquisition, and national operations management.

Values Reflected in HQ: Innovation (through technology focus), Professionalism (prime financial district location), Growth (expanding national network), Transparency (a core company principle in operations and client dealings).

Location:

Pineapple Mortgage's operations are currently focused exclusively on serving the Canadian market. They support a comprehensive network of mortgage brokers and agents across all provinces in Canada, providing mortgage origination, technology platforms, and support services tailored to the Canadian housing market and regulatory environment.

Street Address:

1 Yonge Street, Suite 1801

City:

Toronto

State/Province:

Ontario

Country:

Canada

Where Else Does Pineapple Mortgage Operate Around the World?

Nationwide, Canada (Broker Network)

Address: Operates through a distributed network of over 600 licensed mortgage brokers and agents across all Canadian provinces.

To provide accessible and expert mortgage advice and services to Canadians in urban and rural areas nationwide, leveraging local market knowledge of their broker network. Key regions of expansion and strong presence include Ontario, British Columbia, Alberta, and Quebec.

Buying Intent Signals for Pineapple Mortgage

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Pineapple Mortgage? Meet the Executive Team

As of April 2025, Pineapple Mortgage' leadership includes:

Shubha Dasgupta - Chief Executive Officer & Co-Founder
Kendall Marin - President & Co-Founder
Christa Mitchell - Chief Operating Officer
Dion Beg - Chief Financial Officer
Sarfraz Habib - Chief Technology Officer
Drew Green - Chairman of the Board

Who's Investing in Pineapple Mortgage?

Pineapple Mortgage has been backed by several prominent investors over the years, including:

Pineapple Financial Inc. is publicly traded on the Canadian Securities Exchange (CSE: PNPL) and on the OTCQB Venture Market (OTCQB: PNPLF).

What Leadership Changes Has Pineapple Mortgage Seen Recently?

Hire2
Exits1

In the past year, Pineapple Mortgage has strengthened its executive team with key appointments in technology and finance, reflecting its growth strategy. There was one notable departure in the finance leadership, which was promptly filled.

Departures

Scott Low, Scott Low departed from his role as Chief Financial Officer, paving the way for new financial leadership.

New Appointments:

Sarfraz Habib, Sarfraz Habib joined Pineapple Mortgage as the new Chief Technology Officer to spearhead technological advancements.
Dion Beg, Dion Beg was appointed as the new Chief Financial Officer, taking charge of the company's financial strategy and operations.

What Technology (Tech Stack) Is Used byPineapple Mortgage?

Discover the tools Pineapple Mortgage uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Pineapple Mortgage Email Formats and Examples

Pineapple Mortgage (Pineapple Financial Inc.) commonly uses the firstname.lastname@gopineapple.com email format for its corporate employees. The domain 'gopineapple.com' appears to be used for internal and corporate communications, while 'pineapplemortgage.com' is their primary public-facing brand website.

firstname.lastname@gopineapple.com

Format

christa.mitchell@gopineapple.com

Example

95%

Success rate

What's the Latest News About Pineapple Mortgage?

Business WireFebruary 28, 2024

Pineapple Financial Reports Record Fiscal Year 2023 Financial Results

Pineapple Financial Inc. announced record financial results for its fiscal year 2023, highlighting significant revenue growth and expansion of its broker network. The company emphasized its technological advancements and market penetration....more

Business WireMarch 27, 2024

Pineapple Financial Announces Grant of Stock Options

Pineapple Financial Inc. announced that it has granted incentive stock options to certain directors, officers, employees, and consultants of the Company, in accordance with its stock option plan....more

AccessWireJuly 19, 2023

Pineapple Financial Announces Appointment of Sarfraz Habib as Chief Technology Officer

Pineapple Financial Inc. appointed Sarfraz Habib as its new Chief Technology Officer. Mr. Habib brings over two decades of experience in technology leadership and will be responsible for Pineapple's technology vision, strategy, and execution....more

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