What Does Picsart Do?

Total employees1401
HeadquartersGlendale
Founded2011

Picsart is a leading technology platform at the intersection of art and AI, offering a comprehensive suite of online photo and video editing tools and a vibrant creative community. It empowers creators of all levels, from consumers to marketing professionals, to design, edit, draw, and share stunning content. With a vast library of templates, effects, filters, and AI-powered features, Picsart aims to make professional-grade creative tools accessible to everyone, fostering a global community of over 150 million monthly active creators.

Where Is Picsart's Headquarters?

HQ Function

The Glendale headquarters supports strategic business operations, marketing, partnerships, product strategy, and growth initiatives, particularly for the North American market and global coordination.

Notable Features:

The Glendale office is a modern, open-concept workspace designed to foster collaboration, creativity, and innovation. It features contemporary design elements and amenities suited for a dynamic tech company.

Work Culture:

Picsart cultivates a fast-paced, innovative, and inclusive work culture. It emphasizes creativity, collaboration, employee empowerment, and continuous learning, encouraging team members to contribute to the evolution of visual storytelling.

HQ Significance:

The Glendale headquarters underscores Picsart's commitment to the U.S. market and its position within the thriving tech and creative ecosystem of Southern California, providing access to talent and industry partners.

Values Reflected in HQ: The headquarters' design and atmosphere reflect Picsart's core values of creativity, innovation, community, and accessibility, aiming to inspire employees and visitors alike.

Location:

Picsart operates on a global scale, with offices and teams strategically located in North America, Europe, and Asia. Key functions supported globally include engineering and product development (centered in Armenia and distributed across other tech hubs), AI research, marketing, business development, customer support, and localized operations to cater to its vast international user community.

Street Address:

100 W. Broadway, Suite 250

City:

Glendale

State/Province:

California

Country:

USA

Where Else Does Picsart Operate Around the World?

Yerevan, Armenia

Address: Vazgen Sargsyan St, 26/1, Yerevan 0010, Armenia (Erebuni Plaza Business Center)

Serves as the foundational technology and innovation center, driving core product development and engineering excellence for global operations.

London, United Kingdom

Address: Labs Triangle, Chalk Farm Road, London, NW1 8AB, UK

Drives Picsart's growth, brand presence, and strategic initiatives within the United Kingdom and across Europe.

Beijing, China

Address: Room 2109, Block C, Ocean International Center, 58 Dongsihuan Middle Road, Chaoyang District, Beijing, China

Focuses on serving and expanding Picsart's user base in China, adapting the platform to local preferences and regulations.

San Francisco, California, USA

Address: One Embarcadero Center, Suite 750, San Francisco, CA 94111

Strengthens Picsart's presence in the US tech landscape, fostering innovation and key industry relationships.

Buying Intent Signals for Picsart

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Picsart? Meet the Executive Team

As of April 2025, Picsart' leadership includes:

Hovhannes Avoyan - Founder & Chief Executive Officer
Tammy Nam - Chief Operating Officer
Humphrey Chen - Chief Product Officer
Sal Sferlazza - Chief AI Officer
Luiza Avetisyan - Chief Marketing Officer
Deborah Whitman - Chief People Officer

Who's Investing in Picsart?

Picsart has been backed by several prominent investors over the years, including:

Sequoia Capital
SoftBank Vision Fund 2
Insight Partners
DCM Ventures
Tribe Capital
G Squared
Siguler Guff & Company

What Leadership Changes Has Picsart Seen Recently?

Hire2
Exits0

In the past 12-18 months, Picsart has made strategic additions and promotions to its executive team, notably strengthening its AI and marketing leadership to spearhead innovation and market expansion. No major C-level departures have been publicly announced during this period.

New Appointments:

Sal Sferlazza, Sal Sferlazza appointed as new Chief AI Officer to drive AI innovation.
Luiza Avetisyan, Luiza Avetisyan promoted from VP of Marketing to Chief Marketing Officer.

What Technology (Tech Stack) Is Used byPicsart?

Discover the tools Picsart uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Picsart Email Formats and Examples

Picsart commonly uses email formats based on employee names. The most frequently observed format is the employee's first name followed by @picsart.com. Another potential format is [first_initial][last]@picsart.com or [first].[last]@picsart.com, though these are less commonly cited.

[first]@picsart.com

Format

jane@picsart.com

Example

75%

Success rate

What's the Latest News About Picsart?

PR Newswire • May 7, 2024

Picsart Launches MSLM, a New Generative AI Model for Font Creation

Picsart announced MSLM (Multi-Style Language Model), a pioneering generative AI model capable of creating unique, customizable fonts from text prompts, further enhancing its AI-driven creative toolkit....more

Campaign US • February 27, 2024

Picsart promotes Luiza Avetisyan to CMO

Picsart elevated Luiza Avetisyan to Chief Marketing Officer. With over eight years at the company, most recently as VP of Marketing, Avetisyan will lead Picsart's global marketing strategy....more

TechCrunch • October 25, 2023

Picsart launches an AI image generator and other tools for marketers

Picsart unveiled a new suite of AI-powered tools tailored for marketers and businesses, including an AI image generator, AI writer, and AI video tools, integrated into its comprehensive creative platform....more

Picsart News • June 20, 2023

Picsart Appoints Sal Sferlazza as Chief AI Officer

Picsart announced the appointment of Sal Sferlazza as its first Chief AI Officer (CAIO). Sferlazza will lead the company’s AI strategy, driving innovation and the development of new AI-powered creative tools....more

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