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Piaget SA is a Swiss luxury watchmaker and jeweler. Founded in 1874 by Georges Piaget in the village of La Côte-aux-Fées, the company began as a manufacturer of watch movements. It later evolved to create and market its own line of watches and jewelry under the Piaget brand in the 20th century. Piaget is renowned for its ultra-thin movements, a hallmark of its watchmaking prowess, and its audacious, glamorous, and sophisticated jewelry designs. The brand consistently pushes the boundaries of creativity and craftsmanship, combining horological expertise with artistic flair. Piaget is a subsidiary of the Swiss Richemont group.
Global headquarters for Piaget, housing administrative offices, design studios, assembly workshops for watches and jewelry, marketing, sales, and international operations management.
A modern, purpose-built facility inaugurated in 2001, designed by Architect Pierre Studer. It features extensive use of glass to maximize natural light for the watchmakers and jewelers, and integrates production workshops with administrative functions. The building reflects Piaget's commitment to precision and elegance.
Piaget fosters a work culture centered on excellence, meticulous craftsmanship, innovation, and a passion for luxury. Employees often share a deep appreciation for the brand's heritage and its dedication to pushing creative boundaries in both watchmaking and jewelry design.
The Plan-les-Ouates headquarters is central to Piaget's global operations, product development, and brand strategy. It consolidates key functions, enabling efficient production and management while upholding the brand's high standards of quality and design. It serves as a symbol of Piaget's contemporary identity and its integration of tradition with modernity.
Piaget has a significant global presence, with its creations distributed through an exclusive network of over 80 boutiques worldwide and numerous authorized retailers in major cities across Europe, the Americas, Asia, the Middle East, and Australia. Globally, Piaget supports functions such as sales, marketing, public relations, distribution, after-sales service, and high-jewelry presentations to cater to its international clientele.
Chemin du Champ-des-Filles 37
Plan-les-Ouates
Geneva
Switzerland
Address: Route de Saint-Olivier 1, 2108 La Côte-aux-Fées, Switzerland
Core of Piaget's watchmaking expertise and heritage, focusing on high-complication movement manufacturing.
Address: Piaget SAS, Rue de la Paix, 75002 Paris (Boutique and likely regional office presence)
Managing brand presence, sales, and marketing activities in France and potentially surrounding European markets.
Address: Richemont North America, Inc. (Piaget Division), 645 Fifth Avenue, New York, NY 10022 (Approximate for regional HQ)
Strategic management and expansion of Piaget's brand in the North American luxury market.
Address: Richemont Asia Pacific Ltd (Piaget Division), (Address varies, typically in a major commercial district like Central or Tsim Sha Tsui)
Driving growth and brand development in the dynamic Asia-Pacific luxury sector.
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As of April 2025, Piaget' leadership includes:
Piaget has been backed by several prominent investors over the years, including:
As of late 2023/early 2024, there have been no major, publicly announced executive hires or exits specifically for Piaget's top leadership team in the past 12 months. Benjamin Comar has been CEO since June 2021. Changes within the broader Richemont group may occur but are not specific to Piaget's brand leadership unless stated.
Discover the tools Piaget uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Piaget, as part of the Richemont Group, typically uses standardized corporate email formats. The most common format is likely [first].[last]@piaget.com. For general inquiries, it's best to use contact forms on the official Piaget website.
[first].[last]@piaget.com
Format
jane.doe@piaget.com
Example
75%
Success rate
Revolution Watch • April 9, 2024
Piaget celebrated its 150th anniversary at Watches and Wonders 2024 in Geneva, unveiling new timepieces that pay homage to its rich heritage of elegance, innovation, and distinctive style. Highlights included new versions of the iconic Polo and Altiplano collections....more
Forbes • February 15, 2024
Piaget is marking its 150th anniversary throughout 2024 with a series of events and product launches. This includes exceptional high jewelry watches and a new iteration of its famed Polo timepiece, showcasing the brand's dual mastery in watchmaking and jewelry....more
Piaget Official Website • January 16, 2024
Piaget officially announced the commencement of its 150th-anniversary celebrations, promising a year filled with tributes to its heritage of audacious creativity, watchmaking prowess, and sophisticated jewelry. The celebrations will span global events and special collection launches....more
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