PIA Group, part of Plus Company, stands as a premier digital services provider in the DACH region (Germany, Austria, Switzerland). They are dedicated to crafting data-driven, customer-centric digital experiences by offering a comprehensive suite of services. This includes digital strategy formulation, advanced media planning and buying (including programmatic), creative content creation, immersive customer experience (CX) design, and robust technology and data solutions. PIA Group empowers brands to effectively connect with their target audiences, optimize digital performance, and achieve measurable business growth in an ever-evolving digital landscape.
Serves as the central administrative, strategic, and operational hub for the PIA Group network, coordinating group-wide initiatives and fostering collaboration among its specialized agencies.
Located in the 'FriesenCampus' in Hamburg Bahrenfeld, a modern office complex designed to foster collaboration, creativity, and innovation. The space supports agile working methods and cross-functional team interactions.
A dynamic, innovative, and collaborative work culture focused on data-driven results and customer-centric digital solutions. Emphasizes teamwork, continuous learning, agile methodologies, and a passion for digital transformation across its network of specialized agencies.
The Hamburg HQ is pivotal for PIA Group's strategic direction, operational oversight, and the seamless integration of its diverse digital service offerings. It solidifies its leadership position in the DACH digital services market and acts as the core for its international operations.
PIA Group boasts a strong presence primarily across the DACH region (Germany, Austria, Switzerland), with strategically located offices in other key European cities including Amsterdam (Netherlands), Belgrade (Serbia), and Bucharest (Romania), as well as a presence in Tel Aviv (Israel). This network allows PIA Group to support clients with both local and international digital marketing campaigns. They leverage deep local market expertise combined with a network of specialized agencies to deliver comprehensive and effective digital strategy, media execution, customer experience design, and technology solutions on a global scale, particularly for clients looking to expand or optimize their digital footprint in Europe.
Friesenweg 4, Haus 13
Hamburg
Hamburg
Germany
Address: Friedrichstraße 68, 10117 Berlin, Germany (Example: PIA Media Office)
Supports clients across Northern and Eastern Germany and acts as a significant center for media innovation and digital trends within the PIA Group network.
Address: Elsenheimerstraße 49, 80687 München, Germany (Example: PIA Performance Marketing Office)
Serves as a critical center for Southern Germany, catering particularly to technology, automotive, and B2B clients, and strengthening PIA's digital performance and tech offerings.
Address: Mariahilfer Str. 36, 1070 Wien, Austria (PIA Group Austria GmbH)
Key office for PIA Group's activities in Austria, adapting global digital strategies to local market nuances and driving digital transformation for Austrian businesses.
Address: Hardturmstrasse 161, 8005 Zürich, Switzerland (PIA Group Switzerland AG)
Strategic location for PIA Group in Switzerland, catering to a sophisticated market with strong financial, pharmaceutical, and international business sectors, providing localized digital expertise.
Address: Specific agency addresses vary, PIA Group has a notable presence.
Expands PIA Group's reach in Western Europe, providing a base for international client services and tapping into Amsterdam's vibrant tech and creative scene.
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As of April 2025, PIA Group' leadership includes:
PIA Group has been backed by several prominent investors over the years, including:
Following its acquisition by Plus Company in May 2023, PIA Group's core leadership team has demonstrated stability, focusing on seamless integration and sustained growth. Over the past 12 months, there have been no major publicly announced C-suite hires or departures within the central PIA Group leadership structure. The existing executive team continues to guide the company's strategic initiatives and operational excellence.
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PIA Group likely utilizes standardized email formats for professional communication, common for corporate structures. While specific internal policies may vary, typical formats often involve combinations of first name and last name with the '@pia.me' domain.
[first].[last]@pia.me or [first_initial][last]@pia.me
Format
max.mustermann@pia.me or mmustermann@pia.me
Example
75%
Success rate
PR Newswire / Plus Company • May 3, 2023
Plus Company announced its strategic acquisition of PIA Group, significantly boosting its European presence and integrating PIA's extensive digital marketing, data, and technology capabilities into its global network....more
PIA Group News / German Brand Award • June 16, 2023
PIA BlueGreen, an agency within the PIA Group, received the German Brand Award 2023 for 'Excellence in Brand Strategy and Creation – Brand Communication – Websites'. This recognition underscores PIA Group's commitment to delivering outstanding brand work and digital innovation....more
PIA Group News / Horizont • November 23, 2023
Several PIA Group agencies achieved top positions in the Horizont ranking for digital agencies in Germany, reaffirming the group's collective strength and leadership in various digital disciplines such as digital media, performance marketing, and content creation....more
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