HQ Function

The New York headquarters serves as the central hub for brand strategy, curriculum development, instructor training, franchise management, digital content production for their on-demand platform, and overall business operations.

Notable Features:

While the corporate office itself may be a standard office environment, Physique 57's flagship NYC studios, often closely tied to HQ operations, are known for their energetic, modern design, high-quality equipment, and vibrant atmosphere conducive to their intense workouts.

Work Culture:

The work culture at Physique 57's HQ is likely dynamic, fast-paced, and passionate, reflecting the energy of the fitness industry. It probably fosters collaboration, innovation in fitness programming, and a strong focus on client results and brand excellence.

HQ Significance:

New York City is the birthplace of Physique 57, making its headquarters there highly significant. It's where the unique barre methodology was developed and launched, setting the stage for its national and international expansion.

Values Reflected in HQ: The headquarters' operations reflect Physique 57's core values of innovation, results-driven fitness, community building, and empowerment through challenging physical activity.

Location:

Physique 57 supports its global presence through a combination of company-owned studios (primarily in NYC), international franchise partnerships in key global cities, and a comprehensive on-demand digital platform. This allows them to offer their unique barre workouts, instructor training, brand standards, and customer support to a worldwide audience, adapting to local market needs while maintaining core brand integrity.

Street Address:

161 E 64th St (Primary corporate functions often associated with flagship studios; specific corporate-only office address not widely publicized, this is a prominent studio address)

City:

New York

State/Province:

NY

Country:

USA