Physicians Formula
Physicians Formula's Overview
Physicians Formula is a leading American cosmetics brand renowned for its innovative, hypoallergenic makeup and skincare products. Founded in 1937 by Dr. Frank Crandall, an allergist, for his wife who had sensitive skin, the brand has maintained a commitment to creating high-quality, gentle, and effective beauty solutions. Physicians Formula products are widely available in drugstores and mass-market retailers, offering a range of items from foundations and mascaras to bronzers and skincare, often recognized for their unique packaging and 'doctor's coat' logo. Acquired in 2012, Physicians Formula is part of Markwins Beauty Brands, a global leader in the beauty industry.
Where is Physicians Formula's Headquarters?
HQ Function
Serves as the corporate headquarters for Markwins Beauty Brands, overseeing strategic direction, operations, product development, marketing, and global distribution for Physicians Formula and other owned brands.
Notable Features:
The City of Industry HQ likely includes modern office spaces, R&D labs for product formulation, and extensive warehousing and distribution facilities to support its global operations. Specific architectural highlights are not publicly detailed.
Work Culture:
The work culture at Markwins, supporting Physicians Formula, is expected to be dynamic and fast-paced, reflecting the beauty industry's focus on innovation, trend responsiveness, and consumer engagement. Collaboration across diverse teams and brands is likely emphasized.
HQ Significance:
This headquarters is the nerve center for a major player in the mass-market cosmetics industry, driving the strategy and global operations for internationally recognized brands like Physicians Formula.
Values Reflected in HQ: The headquarters likely embodies values of operational excellence, innovation in beauty, global market reach, and responsible brand stewardship for its diverse portfolio, including Physicians Formula.
Location:
Physicians Formula products are distributed globally through Markwins Beauty Brands' extensive international network. The brand has a significant retail presence in North America, Europe, Asia, Australia, and Latin America, available in tens of thousands of drugstores, mass-market retailers, and online platforms. This global reach is supported by Markwins' international sales, marketing, and logistics operations, ensuring Physicians Formula is accessible to consumers worldwide.
Street Address:
22069 Van Buren Street
City:
City of Industry
State/Province:
CA
Country:
USA
Physicians Formula's Global Presence
Rubí, Barcelona, Spain
Address: Pol. Ind. La Guinardera, Av. La Guinardera 28-30, 08191 Rubí, Barcelona, Spain
To manage and expand Markwins' presence in Europe, ensuring product availability, localized marketing, and brand growth for lines including Physicians Formula.
Mississauga, Ontario, Canada
Address: 6565 Ordan Dr, Mississauga, ON L5T 1K6, Canada
To support and grow Markwins' brand portfolio in the Canadian market, tailoring strategies to Canadian consumer preferences and ensuring widespread product availability.
Buying Intent Signals for Physicians Formula
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Executive Team of Physicians Formula
As of April 2025, Physicians Formula' leadership includes:
Investors of Physicians Formula
Physicians Formula has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
In the past year, Markwins Beauty Brands, parent company of Physicians Formula, notably strengthened its North American leadership with the appointment of Evelyn Wang as CEO for the region. No major executive departures directly impacting Physicians Formula's core brand team have been widely publicized in this period.
New Appointments:
Technology (Tech Stack) used by Physicians Formula
Discover the tools Physicians Formula uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Physicians Formula Email Formats and Examples
Email communications for corporate matters related to Physicians Formula typically use formats associated with its parent company, Markwins Beauty Brands. The most common format observed is the first initial followed by the last name.
[first_initial][last]@markwins.com
Format
jdoe@markwins.com
Example
70%
Success rate
News and media
Happi Magazine • February 26, 2024
Physicians Formula Expands Butter Collection with New Baked Format Bronzers, Blushes & Highlighters
Physicians Formula announced the expansion of its popular Butter Collection with new baked bronzers, blushes, and highlighters. These new additions aim to provide consumers with more shade options and a radiant finish, building on the success of the beloved Butter franchise....more
PR Newswire • May 2, 2023
Markwins Beauty Brands Appoints Evelyn Wang as CEO of North America
Markwins Beauty Brands announced the appointment of Evelyn Wang as the new Chief Executive Officer for its North America operations. Wang is tasked with leading the company's portfolio of brands, including Physicians Formula, wet n wild, and LORAC, driving growth and innovation in the region....more
Drug Store News • April 12, 2023
Physicians Formula unveils new packaging, products
Physicians Formula initiated a brand refresh, introducing new, modern packaging across its product lines and launching several new items. The update aimed to enhance brand appeal to a broader consumer base while staying true to its heritage of creating makeup for sensitive skin....more
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