What Does Phrase Do?

Total employees371
HeadquartersHamburg
Founded2010

Phrase is a global leader in cloud-based localization technology. The Phrase Localization Suite helps organizations of all sizes scale their translation processes and reach global audiences faster and more efficiently. By combining advanced AI, machine translation, and a comprehensive translation management system (TMS), Phrase enables businesses to automate, manage, and optimize their entire localization workflow, from content creation to global distribution. It supports a wide range of integrations and file formats, catering to diverse industries and content types.

Where Is Phrase's Headquarters?

HQ Function

Serves as a key operational and strategic center for Phrase GmbH, driving innovation in localization technology, managing European market activities, and housing global corporate functions.

Notable Features:

Modern office facilities located in a prominent business district, designed to foster collaboration, innovation, and agile development practices.

Work Culture:

A dynamic, inclusive, and international work environment focused on cutting-edge technology, customer success, and continuous learning. Employees often highlight the collaborative spirit and opportunities for growth.

HQ Significance:

Represents a major hub for Phrase in Europe, particularly for its enterprise solutions and strategy, building on the legacy of PhraseApp which was originally founded in Hamburg.

Values Reflected in HQ: The headquarters reflects Phrase's commitment to innovation, global collaboration, transparency, and customer-centricity in developing localization solutions.

Location:

Phrase supports its global customer base through strategic office locations in Europe (Hamburg, Prague, Bristol) and a significant presence in North America and Asia with a distributed team model. This global footprint enables Phrase to offer sales, customer support, engineering, and localization services across various time zones, ensuring comprehensive service for its worldwide clientele. Their platform and services are utilized by companies across numerous countries to manage and scale their multilingual content strategies effectively.

Street Address:

ABC-Straße 4

City:

Hamburg

State/Province:

Hamburg

Country:

Germany

Where Else Does Phrase Operate Around the World?

Prague, Czech Republic

Address: Václavské náměstí 837/11, Nové Město, 110 00 Praha 1, Czech Republic

Key Central and Eastern European hub for technology development, customer support, and operations, serving global clients and supporting Phrase's expansion in the EMEA region.

Bristol, United Kingdom

Address: Information not publicly detailed, part of global remote/hybrid structure.

Strategic location for engaging with UK-based clients and partners, and tapping into the local talent pool for various business functions.

Various locations, USA

Address: Distributed team with presence in key US cities. Specific office addresses not centralized.

Drives growth and customer engagement in the North American market, providing localized support and adapting global strategies to regional needs.

Buying Intent Signals for Phrase

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Phrase? Meet the Executive Team

As of April 2025, Phrase' leadership includes:

Georg Ell - Chief Executive Officer
Matthias Welsch - Chief Technology Officer
Andrea Warendorf - Chief Financial Officer
Simone Boers - Chief People Officer
Jasper van der Zyl - Chief Revenue Officer
Rui Dinis - Chief Customer Officer

Who's Investing in Phrase?

Phrase has been backed by several prominent investors over the years, including:

Carlyle Group

What Leadership Changes Has Phrase Seen Recently?

Hire2
Exits0

Phrase has actively strengthened its leadership team over the past 12-18 months, notably with key appointments in People, Revenue, and Customer operations, aligning with its growth and market expansion strategies. No major executive departures have been publicly announced during this period.

New Appointments:

Simone Boers, Simone Boers appointed as Chief People Officer to lead global HR strategy and foster company culture.
Jasper van der Zyl, Jasper van der Zyl joined Phrase as Chief Revenue Officer to drive global sales and revenue growth.

What Technology (Tech Stack) Is Used byPhrase?

Discover the tools Phrase uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Phrase Email Formats and Examples

Phrase commonly uses the [first].[last]@phrase.com email format for its employees. Variations might exist but this is the most frequently observed pattern.

[first].[last]@phrase.com

Format

jane.doe@phrase.com

Example

95%

Success rate

What's the Latest News About Phrase?

PR NewswireNovember 15, 2023

Phrase Unveils Phrase Orchestrator, A Breakthrough in Customizable, AI-Powered Localization Workflows

Phrase launched Phrase Orchestrator, a new workflow automation solution designed to provide enterprises with unparalleled control and flexibility over their localization processes, integrating advanced AI capabilities and customization options....more

SlatorSeptember 27, 2023

Phrase Next Employs AI for Translation Quality Estimation, Adds LLM Hub

Phrase announced significant AI advancements with Phrase Next, including AI-driven Quality Estimation (QE) and an LLM Hub. These features aim to enhance translation quality, automate quality checks, and provide access to various large language models within the Phrase platform....more

Phrase BlogMay 10, 2023

Welcoming Our New Chief People Officer, Simone Boers

Phrase announced the appointment of Simone Boers as its new Chief People Officer. Simone brings extensive experience in global HR leadership and will focus on scaling Phrase's culture and talent strategy....more

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