What Does PhoneHalo Do?

Total employees68
HeadquartersSanta Barbara
Founded2009

PhoneHalo, Inc. was a pioneering consumer electronics company, best known for developing and marketing the TrackR line of coin-sized Bluetooth tracking devices. Founded in 2009 by Chris Herbert and Christian Smith, the company aimed to simplify how people keep track of their frequently misplaced belongings, such as keys, wallets, and phones. By utilizing Bluetooth Low Energy (BLE) technology and a crowd-sourced location network, TrackR devices helped users locate items through a smartphone app. Their popular products included TrackR bravo, TrackR pixel, and TrackR wallet. PhoneHalo was an early mover in the Bluetooth tracker market, raising significant venture capital to expand its product offerings and user base before its assets were acquired by Adero in 2019.

Where Is PhoneHalo's Headquarters?

HQ Function

This headquarters was the central hub for PhoneHalo's operations, including research and development, product design, engineering, software development, marketing, sales, and administrative functions for the TrackR product line.

Notable Features:

As a tech startup, the office space was likely designed to foster collaboration and innovation, featuring open-plan areas and meeting spaces. Specific architectural highlights are not widely publicized.

Work Culture:

PhoneHalo's work culture was characteristic of a dynamic tech startup, emphasizing innovation, rapid iteration, and a customer-focused approach. It likely encouraged a collaborative and agile environment to compete in the fast-evolving IoT market.

HQ Significance:

The Santa Barbara headquarters was crucial to PhoneHalo's journey, from its early growth phases to becoming a significant name in the Bluetooth tracking device market. It was where the core TrackR technology and products were conceived and developed.

Values Reflected in HQ: The headquarters likely embodied PhoneHalo's core values of innovation, connectivity, problem-solving for everyday life, and pioneering new applications for Bluetooth technology.

Location:

PhoneHalo, through its TrackR products, established a global presence primarily through online sales channels that shipped worldwide and partnerships with international distributors and retailers. The TrackR app and its Crowd Locate network were designed for global functionality, enabling users across different countries to participate in the item-finding ecosystem.

Street Address:

1900 State Street, Suite B

City:

Santa Barbara

State/Province:

California

Country:

USA

Where Else Does PhoneHalo Operate Around the World?

No additional office locations available.

Buying Intent Signals for PhoneHalo

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading PhoneHalo? Meet the Executive Team

As of April 2025, PhoneHalo' leadership includes:

Chris Herbert - Co-founder & CEO
Christian Smith - Co-founder & President

Who's Investing in PhoneHalo?

PhoneHalo has been backed by several prominent investors over the years, including:

Revolution Ventures
Amazon Alexa Fund
Foundry Group
Resolute Ventures
Orange Fab
Santa Barbara Angel Alliance (SBAA)
Kima Ventures
Plus Capital
Walters Family Foundation
Right Side Capital Management
Strong Ventures
BOLDstart Ventures
Day One Ventures

What Leadership Changes Has PhoneHalo Seen Recently?

Hire0
Exits0

PhoneHalo's assets were acquired by Adero in 2019, and it no longer operates as an independent company. Therefore, there have been no executive new hires or exits related to the original PhoneHalo entity in the last 12 months or for several years prior.

What Technology (Tech Stack) Is Used byPhoneHalo?

Discover the tools PhoneHalo uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

PhoneHalo Email Formats and Examples

Historically, PhoneHalo (TrackR) likely used common email address formats prevalent in tech companies. Examples include combining the first name, last name, or initials with the company domain. As PhoneHalo was acquired and its operations ceased as an independent entity, these email formats are no longer active.

[first].[last]@thetrackr.com or [first_initial][last]@thetrackr.com

Format

chris.herbert@thetrackr.com

Example

75 (Historically estimated. Current deliverability is 0% due to company acquisition)%

Success rate

What's the Latest News About PhoneHalo?

TechCrunchJanuary 29, 2019

PhoneHalo (TrackR) Acquired by Adero to Expand Smart Storage Solutions

Adero, a company specializing in smart organization technology, announced its acquisition of TrackR (the primary brand of PhoneHalo). The deal aimed to integrate TrackR's Bluetooth tracking technology and extensive user base into Adero's platform, enhancing its item management capabilities....more

VentureBeatJuly 19, 2016

PhoneHalo (TrackR) Raises $50 Million in Series B Funding

TrackR, the maker of Bluetooth-enabled tracking devices, secured $50 million in a Series B funding round. The investment was led by Revolution Ventures, with significant participation from the Amazon Alexa Fund, Foundry Group, and other existing investors, aimed at product development and market expansion....more

PR NewswireJanuary 5, 2017

PhoneHalo (TrackR) Unveils New Products and Partnerships at CES 2017

At CES 2017, TrackR introduced an expanded product line including TrackR pixel, TrackR wallet 2.0, and TrackR ango. The company also announced new platform integrations to enhance its Crowd Locate network, demonstrating continued innovation in the item tracking space....more

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