Multithread effectively and personalize outreach to convert deals faster
Elevate social presence and drive business growth from social media
Identify and prioritize high-intent leads, and improve sales effectiveness
Find and connect with ICP attendees, and improve event outcomes
PhoneHalo, Inc. was a pioneering consumer electronics company, best known for developing and marketing the TrackR line of coin-sized Bluetooth tracking devices. Founded in 2009 by Chris Herbert and Christian Smith, the company aimed to simplify how people keep track of their frequently misplaced belongings, such as keys, wallets, and phones. By utilizing Bluetooth Low Energy (BLE) technology and a crowd-sourced location network, TrackR devices helped users locate items through a smartphone app. Their popular products included TrackR bravo, TrackR pixel, and TrackR wallet. PhoneHalo was an early mover in the Bluetooth tracker market, raising significant venture capital to expand its product offerings and user base before its assets were acquired by Adero in 2019.
This headquarters was the central hub for PhoneHalo's operations, including research and development, product design, engineering, software development, marketing, sales, and administrative functions for the TrackR product line.
As a tech startup, the office space was likely designed to foster collaboration and innovation, featuring open-plan areas and meeting spaces. Specific architectural highlights are not widely publicized.
PhoneHalo's work culture was characteristic of a dynamic tech startup, emphasizing innovation, rapid iteration, and a customer-focused approach. It likely encouraged a collaborative and agile environment to compete in the fast-evolving IoT market.
The Santa Barbara headquarters was crucial to PhoneHalo's journey, from its early growth phases to becoming a significant name in the Bluetooth tracking device market. It was where the core TrackR technology and products were conceived and developed.
PhoneHalo, through its TrackR products, established a global presence primarily through online sales channels that shipped worldwide and partnerships with international distributors and retailers. The TrackR app and its Crowd Locate network were designed for global functionality, enabling users across different countries to participate in the item-finding ecosystem.
1900 State Street, Suite B
Santa Barbara
California
USA
No additional office locations available.
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
As of April 2025, PhoneHalo' leadership includes:
PhoneHalo has been backed by several prominent investors over the years, including:
PhoneHalo's assets were acquired by Adero in 2019, and it no longer operates as an independent company. Therefore, there have been no executive new hires or exits related to the original PhoneHalo entity in the last 12 months or for several years prior.
Discover the tools PhoneHalo uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Historically, PhoneHalo (TrackR) likely used common email address formats prevalent in tech companies. Examples include combining the first name, last name, or initials with the company domain. As PhoneHalo was acquired and its operations ceased as an independent entity, these email formats are no longer active.
[first].[last]@thetrackr.com or [first_initial][last]@thetrackr.com
Format
chris.herbert@thetrackr.com
Example
75 (Historically estimated. Current deliverability is 0% due to company acquisition)%
Success rate
TechCrunch • January 29, 2019
Adero, a company specializing in smart organization technology, announced its acquisition of TrackR (the primary brand of PhoneHalo). The deal aimed to integrate TrackR's Bluetooth tracking technology and extensive user base into Adero's platform, enhancing its item management capabilities....more
VentureBeat • July 19, 2016
TrackR, the maker of Bluetooth-enabled tracking devices, secured $50 million in a Series B funding round. The investment was led by Revolution Ventures, with significant participation from the Amazon Alexa Fund, Foundry Group, and other existing investors, aimed at product development and market expansion....more
PR Newswire • January 5, 2017
At CES 2017, TrackR introduced an expanded product line including TrackR pixel, TrackR wallet 2.0, and TrackR ango. The company also announced new platform integrations to enhance its Crowd Locate network, demonstrating continued innovation in the item tracking space....more
See where a company’s workforce is located, by country or region.
View past and recent funding rounds with amounts and investors.
Understand company revenue estimates and financial scale.
Track active roles and hiring trends to spot growth signals.
Discover what a company offers—products, platforms, and solutions.
Get the company’s official SIC and NAICS classifications.
Analyze visitor volume, engagement, and top traffic sources.
Explore LinkedIn, Twitter, and other active social profiles.
Identify top competitors based on similar business traits.
Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.
Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.
Thousands of companies, including PhoneHalo, are just a search away.