What Does Phenomenon Do?

Total employees170
HeadquartersLos Angeles
Founded2006

Phenomenon is an independent creative agency dedicated to building future-ready brands and businesses. They partner with ambitious companies to develop impactful brand strategies, compelling identities, innovative advertising campaigns, and transformative digital experiences. Their approach focuses on aligning brand purpose with business objectives to drive meaningful growth and market differentiation.

Where Is Phenomenon's Headquarters?

HQ Function

Serves as the central hub for strategic leadership, creative development, client services, and administrative operations, driving the agency's overall vision and project execution.

Notable Features:

Located in a prominent office tower on Wilshire Boulevard, offering modern office amenities and collaborative workspaces designed to foster creativity and innovation. Specific internal features are tailored to agency needs.

Work Culture:

Phenomenon fosters a dynamic, collaborative, and forward-thinking work culture. It's known for valuing creativity, strategic thinking, and pushing boundaries to deliver exceptional work for clients in an environment that encourages curiosity and an entrepreneurial spirit.

HQ Significance:

The Los Angeles headquarters is significant as it places Phenomenon at the heart of a major creative and business ecosystem, facilitating access to top talent, industry trends, and diverse client opportunities in media, tech, and entertainment.

Values Reflected in HQ: The choice of a modern, strategically located LA headquarters reflects Phenomenon's values of innovation, creativity, ambition, and connection to the pulse of contemporary culture and business.

Location:

While Phenomenon's primary physical office is in Los Angeles, they serve a diverse clientele that includes national and international brands. Their global presence is facilitated through strategic project execution for companies operating in various markets worldwide, supporting global functions like brand strategy, campaign development, and digital experience creation that transcend geographical boundaries.

Street Address:

5900 Wilshire Blvd

City:

Los Angeles

State/Province:

CA

Country:

USA

Where Else Does Phenomenon Operate Around the World?

No additional office locations available.

Buying Intent Signals for Phenomenon

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Phenomenon? Meet the Executive Team

As of April 2025, Phenomenon' leadership includes:

Krishnan Menon - Founder
Erica Hoholick - Chief Executive Officer
Jason De Turris - Chief Creative Officer
Tara Reid - Chief Strategy Officer
Joe Rinaldi - Chief Operating Officer
David Kentity - Chief Financial Officer

Who's Investing in Phenomenon?

Phenomenon has been backed by several prominent investors over the years, including:

Primarily privately owned and founder-funded.

What Leadership Changes Has Phenomenon Seen Recently?

Hire1
Exits1

Over the last 12 months (approx. May 2023 - May 2024), Phenomenon has experienced notable executive transitions, including the strategic appointment of a new Chief Financial Officer and the departure of its Chief Marketing Officer, signaling ongoing evolution in its leadership team.

Departures

Betty Tran, Betty Tran departed from her role as Chief Marketing Officer.

New Appointments:

David Kentity, David Kentity appointed as new Chief Financial Officer to oversee financial strategy and operations.

What Technology (Tech Stack) Is Used byPhenomenon?

Discover the tools Phenomenon uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Phenomenon Email Formats and Examples

Phenomenon commonly utilizes the email format [first].[last]@phenomenon.com for its employees. While other formats might exist within the organization, this is the most frequently observed pattern for professional communication.

[first].[last]@phenomenon.com

Format

jane.doe@phenomenon.com

Example

75%

Success rate

What's the Latest News About Phenomenon?

Campaign US • October 18, 2023

Phenomenon helps Patreon spotlight creators’ ‘magic’

Phenomenon collaborated with Patreon on a new brand campaign aimed at showcasing the unique value and 'magic' that creators bring to their communities through the platform, emphasizing authentic storytelling....more

Campaign US • July 26, 2023

Phenomenon names David Kentity as CFO

Independent agency Phenomenon announced the appointment of David Kentity as its new Chief Financial Officer. Kentity brings extensive financial leadership experience from the agency world to support the company's continued growth and strategic initiatives....more

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