Pharmasimple was a Belgian online pharmacy and parapharmacy, founded in 2010 by Michael Willems and Annabelle Waroquier. It offered a comprehensive range of health, wellness, beauty, and personal care products, including non-prescription medicines, dietary supplements, and dermo-cosmetics through its e-commerce platform. Known for its user-friendly interface and extensive product catalog, Pharmasimple aimed to provide convenient access to pharmaceutical and parapharmaceutical goods for customers primarily in Belgium, France, and other neighboring European countries. In July 2021, Pharmasimple was acquired by Shop Apotheke Europe (now Redcare Pharmacy), a leading online pharmacy in Europe. Following the acquisition, Pharmasimple's operations and brand have been integrated into the Redcare Pharmacy group, leveraging Redcare's larger scale and market presence.
Served as the central hub for Pharmasimple's administrative, e-commerce operations, customer service, warehousing, and logistics for its online pharmacy and parapharmacy business prior to its integration into Redcare Pharmacy.
The facility was likely a modern office combined with a warehouse optimized for e-commerce logistics, designed to efficiently manage online orders, inventory, and dispatch of pharmaceutical and parapharmaceutical products.
Pharmasimple fostered an entrepreneurial and dynamic work culture, focused on innovation in online retail, customer satisfaction, and rapid growth within the digital health sector. Teamwork and adaptability were key in managing its e-commerce operations.
This headquarters was pivotal to Pharmasimple's establishment and expansion as a significant online pharmacy in Belgium and for its cross-border sales into France and other European markets. It was the core of their operational and strategic activities.
As an e-commerce business, Pharmasimple's global presence was defined by the countries it shipped to. It primarily served customers in Belgium and France, with significant activity and shipping capabilities extending to other European countries such as the Netherlands, Luxembourg, Spain, and Germany. Its platform offered multilingual support to cater to its international customer base. Post-acquisition, its market reach and operations are part of Redcare Pharmacy's extensive European network.
Avenue des Saffloquiers 30
Comines-Warneton
Hainaut
Belgium
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As of April 2025, Pharmasimple' leadership includes:
Pharmasimple has been backed by several prominent investors over the years, including:
Following its acquisition by Redcare Pharmacy (formerly Shop Apotheke Europe) in July 2021 and subsequent integration, Pharmasimple no longer operates as an independent entity with its own distinct executive team. Therefore, there are no specific 'Pharmasimple' executive hires or exits to report for the last 12 months. Leadership and organizational changes occur within the broader Redcare Pharmacy group structure.
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Historically, Pharmasimple likely used common corporate email formats based on its domain pharmasimple.com or pharmasimple.be. These formats are no longer actively used for an independent Pharmasimple entity.
[first_initial][last]@pharmasimple.com or [first].[last]@pharmasimple.com
Format
mwillems@pharmasimple.com
Example
70%
Success rate
Retail & FMCG Horeca Pharma Services (RWS) • May 12, 2021
Shop Apotheke Europe announced its agreement to acquire Pharmasimple, a Belgian online pharmacy. The acquisition aimed to strengthen Shop Apotheke's market presence in Belgium and accelerate its growth in the French-speaking regions of Europe. The deal valued Pharmasimple at approximately EUR 18.7 million, including earn-outs....more
Redcare Pharmacy (formerly Shop Apotheke Europe) Corporate News • July 29, 2021
In its H1 2021 report, Shop Apotheke Europe (now Redcare Pharmacy) confirmed the successful closing of the Pharmasimple acquisition on July 1, 2021. The integration of Pharmasimple was highlighted as part of its strategy to expand its European footprint and consolidate its market leadership....more
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